INDUSTRY INSIGHTS YOUR PEERS ARE READING
Rebranding has become the current solution for troubled or simply stuck organizations and individuals, reports BusinessInsider. Yes, repositioning and repackaging have become the unofficial religion in marketing, public relations, executive coaching, and even psychic readings. MORE
“Thank you” was probably etched into your brain early in life, alongside its trusty compatriot—the “magic word”—“please.” ” In English, “thank you” comes from the word “think” and it originally meant something along the lines of “I will think about what you did for me.” MORE
Presentations. We have all been there and with varying degrees of success too. While a successful presentation is a proud moment, too often these are few and far between – with most receiving a lukewarm reception and almost immediately forgotten. MORE
Trend or fad w/o effectiveness? That's the question for public relations players and marketers who have to allocate resources. Here , on the bible of marketing communications O'Dwyer , I hammer the reasons podcasting is doomed. A key takeaway is this: You don't have to be in every medium or on every social network. If what you put out there on LinkedIn, Twitter, and your client's own blog develops new business and enhances the brand, do more of that. MORE
Like the Drudge Report, Odwyerpr.com operates a popular poll. The current one essentially asks: Should Hillary Clinton, like Mike Bloomberg and Deval Patrick, parachute at this late date into the campaign for U.S. President? As of 11 A.M., New York Time, on the day before Turkey Day, 87% of those responding to the poll indicate that, no, Hillary shouldn't give it another shot. The mindset that could be playing out is that Hillary lost the first time. MORE
It was Bugs Bunny who observed that he made the wrong turn in Albuquerque. It was a left one. Some communications types who bask in platitudes leverage that anecdote as a message about the perils of making wrong decisions. MORE
Presentation Guru
NOVEMBER 27, 2019
Presentations. We have all been there and with varying degrees of success too. While a successful presentation is a proud moment, too often these are few and far between – with most receiving a lukewarm reception and almost immediately forgotten.
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 27, 2019
Rebranding has become the current solution for troubled or simply stuck organizations and individuals, reports BusinessInsider. Yes, repositioning and repackaging have become the unofficial religion in marketing, public relations, executive coaching, and even psychic readings.
Duarte Blog
NOVEMBER 27, 2019
“Thank you” was probably etched into your brain early in life, alongside its trusty compatriot—the “magic word”—“please.” ” In English, “thank you” comes from the word “think” and it originally meant something along the lines of “I will think about what you did for me.”
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 27, 2019
It was Bugs Bunny who observed that he made the wrong turn in Albuquerque. It was a left one. Some communications types who bask in platitudes leverage that anecdote as a message about the perils of making wrong decisions.
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 27, 2019
Like the Drudge Report, Odwyerpr.com operates a popular poll. The current one essentially asks: Should Hillary Clinton, like Mike Bloomberg and Deval Patrick, parachute at this late date into the campaign for U.S. President? As of 11 A.M., New York Time, on the day before Turkey Day, 87% of those responding to the poll indicate that, no, Hillary shouldn't give it another shot. The mindset that could be playing out is that Hillary lost the first time.
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 27, 2019
Trend or fad w/o effectiveness? That's the question for public relations players and marketers who have to allocate resources. Here , on the bible of marketing communications O'Dwyer , I hammer the reasons podcasting is doomed. A key takeaway is this: You don't have to be in every medium or on every social network. If what you put out there on LinkedIn, Twitter, and your client's own blog develops new business and enhances the brand, do more of that.
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