Tue.Oct 08, 2019

Who Is Your Perfect Audience?

Speaker Launcher

Many of my readers have already honed in on their perfect audience. My client Bob decided to go all-in on dentists years ago and that has paid off in spades. Sarah loves non-profits, especially in health care. Kendal is loved by bankers. And Frank is all in on sales audiences.

2019 94

How to Pump Yourself Up Before a Presentation (or Calm Yourself Down)

Duarte Blog

Public speaking affects people in different ways. Some people get jittery and anxious before they talk; they need to spend time calming themselves down before they go onstage. Other people want to make sure they have extra energy when they’re in front of an audience.

2019 79

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Prince Andrew - How Royals Do Crisis Communications

Jane Genova: Speechwriter - Ghostwriter

On October 21st, a documentary about Jeffrey Epstein will air on UK's Channel 4. The royals, whose reason for existence is always being challenged, obviously are worried. The politics of this is serious. Epstein was not any simply corrupt player.

2019 56

Johnson & Johnson Brand - Can It Recover from $8 Billion Punitive Damage PA Jury Award?

Jane Genova: Speechwriter - Ghostwriter

The pile-on of expensive jury decisions against Johnson & Johnson continues. That is in addition to the settlements it has recently made in a God's Plenty of litigation against it.

2019 52

Wellness Will Never Get Between Me and Peanut Butter Oreo Brownies

Jane Genova: Speechwriter - Ghostwriter

Of course, consumer products corporations such as Mondelez and McDonald's responded to the wellness trend. That's what smart marketers do.    But, as The Wall Street Journal reports, that didn't go far. Taste and satisfaction remain the major sales drivers.

2019 52