Tue.Jun 18, 2019

How to Turn Your Website Bio Into a Selling Tool

Speaker Launcher

How do we write a killer website bio that makes our clients pick up the phone or email us to ask us if their date is free on our calendars? Do you think someone who charges $1,000 per biography might know something about it?

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The (he)Art of Persuasion

K8sVoice

According to the Global Entrepreneurship Monitor (GEM) national report, more than 100 million startups are launched every year. This is about three startups per second with a success rate of 1/3 Worldwide Business Start-Ups. It’s exciting, and the world is full of possibility. Yet, with all of those new ideas out there, getting someone to […]. The post The (he)Art of Persuasion appeared first on Vocal Impact, Inc. Content Cialdini influence Principles of Persuasion

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Facebook's Libra - Long Long Way from Reality

Jane Genova: Speechwriter - Ghostwriter

s usual, Facebook's head Mark Zuckerberg has another aggressive initiative. This one, reports Reuters : " [is] to launch a new global cryptocurrency called Libra, part of an effort to expand into digital payments. The whole system is scheduled to launch in the first half of 2020."

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Home - Dangerous Symbol

Jane Genova: Speechwriter - Ghostwriter

Feel-good film classic - "The Wizard of Oz" - reinforced the old-line home meme. That was when Dorothy clicks together her ruby red slippers and recites the mantra:  There is no place like home. Maybe she was right. 

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This Doesn't Fit with How FBI Is Portrayed on TV - Allegations about William Tisaby

Jane Genova: Speechwriter - Ghostwriter

"The former FBI agent [William Don Tisaby] who investigated Missouri's former Republican Governor Eric Greitens has been indicted. on six counts of perjury and one count of tampering with physical evidence."  "  - Jerry Lambe, Law and Crime, June 17, 2019. Here is the article. Obviously the FBI brand just took a hit. And that would make the fictional head of the BAU on "Criminal Minds" - David Rossi - weep.    Back in 2015, St.

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Ugly Advertising - Not New, But Highly Sticky in Era of Slick

Jane Genova: Speechwriter - Ghostwriter

Taco Bell, Beto O'Rourke, and General Mills are among those using what is called "Ugly Advertising."  "  Essentially, as Nat Ives explains in The Wall Street Journal , that entails designing the marketing message to come across as amateurish. That is, the not-cool.

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The Campaign Will Be Changed Forever: If Donald Trump Live-Tweets Dem Debates (And, OJ Can Join In)

Jane Genova: Speechwriter - Ghostwriter

It could be the best digital show on earth: Donald Trump's live-tweeting the Democratic debates June 26 - 27. And, reports The Wall Street Journal, that's exactly what the U.S. president is considering. Such a tactic will give him the power to respond in real time to every statement made by Democrats who are trying to take him on in Election 2020. Given his attention-getting persona on Tweeter, you bet, he can steal the show.

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