Fri.Feb 28, 2020

Garbage Language

Ian Griffin - Professionally Speaking

Obfuscation is alive and well in the corporate world. Molly Young writes in New York Magazine about the ways the Millenial generation of white-collar workers replicate the communication patterns of the organization man and woman.

2020 141

The Layoffs Start (Cisco) - Leverage Outplacement as Platform for Reimagining Career

Jane Genova: Speechwriter - Ghostwriter

That was expected: A corporation buffeted by the current economic uncertainty makes the decision to conduct a reduction in force (RIF). The company laying off is Cisco. The Wall Street Journal provides more details. A major variable in the uncertainty is, of course, the coronavirus.

2020 56

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Use smart email messaging to sell past crisis

SpeakerSue Says...

Because we all pray this awful coronavirus will soon be contained, people will get well, and life and travel will resume, it is very smart to proactively prepare for Q3 and Q4. Prospecting for new business may take a back seat, while communicating with loyal customers takes precedence. But what to say? How to show authentic care? First, it depends on your existing relationship. Did you build one or was their business simply a transaction from their viewpoint?

2020 40

COVID-19: Barbarians at the Gate

Jane Genova: Speechwriter - Ghostwriter

William Shakespeare nailed it: Human beings are fickle. On your side one day. Enemies the next. The sense of community is equally subject to shift from a positive value to being perceived as naive.

2020 56

Would Free Public Transportation Lure Americans from Their Cars? - The Luxembourg Initiative

Jane Genova: Speechwriter - Ghostwriter

The ethos of America is the car. That industry created the middle class. And, before people became their wealth, they were their car. Some still are their car. So, shifting the majority of those in America from their cars to public transportation is and will be a hard sell.

2020 52

Shame Shame Shame on You

Jane Genova: Speechwriter - Ghostwriter

Sent off to prison. That's a solid platform for a comeback - and maybe a presidential pardon. Lose a job? Happens all the time. You may be invited to give a TED Talk on the Dickensian work place. Can't keep marriages going? That can position and package you as a celebrity type.

2020 52

Mystery Shoppers Hit Rentals

Jane Genova: Speechwriter - Ghostwriter

Yes, it's still Landlord Nation. The property owners establish the terms and conditions for leasing. In addition, most states put no caps on the percentage the rent can be increased when the lease is renewed. But, that playing field is being infiltrated with spies.

2020 52