Macy's - What Was That, Grandchildren Ask Ok, Boomer
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 8, 2020
iGeners likely have no emotional bond with Macy's. And, of course, the newest gen - Alpha - doesn't either. The once iconic retailer is not embedded in the America iGeners and Alphas experience. Business Insider chronicles the decline of what was once the world's largest retailer.