Sun.Apr 05, 2020

Zoo Worker Transmits COVID-19 to Nadia (the tiger) - High Anxiety about Our Four-Footed Children

Jane Genova: Speechwriter - Ghostwriter

If we become infected with COVID-19, so can our four-footed children? Put that on our Worry A Lot About List. Daily Mail reports that that the Bronx Zoo Nadia, a four-year-old tiger, has been diagnosed with COVID-19. The diagnosis has been confirmed by the USDA National Veterinary Society.

2020 56

Lists help me cope with social isolation

Six-Figure Freelancer Blog

Here is how I cope with social isolation… I have been a list maker pretty much all my life. Turns out it’s a decent way to help one cope with social isolation. Can’t guarantee that it will work for you, … Continue reading →

2020 40

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In the Public Interest - Getting the Messaging Right

Jane Genova: Speechwriter - Ghostwriter

Save the economy. That's the subhead on the U.S. campaign to save the lives of those infected with the novel coronavirus. So, price/fee cuts could be positioned and packaged as downright patriotic. You bet, they are in the public interest. 

2020 56

The Year of COVID-19: April 5, 2020 (meme of "when all this is over")

Jane Genova: Speechwriter - Ghostwriter

The present is unbearable. There's no place for the mind to wander but to the future. That future has taken the form of "when this [COVID-19] is all over." " Everyone has a private fantasy.

2020 56

Norton Rose Fulbright, Henry Kissinger, and Ok, Boomer

Jane Genova: Speechwriter - Ghostwriter

What's on the balance might not be as important to branding and new business development as how that is positioned and packaged. This is the era of extreme public relations. The brand is the message. And the message is the business. 

2020 52

The Breakdown of Official Law and Order - How Vigilanti Justice Plays Out

Jane Genova: Speechwriter - Ghostwriter

Jack McCoy ran a tight ship. That was in Dick Wolf's iconic television series "Law & Order." " The endings for each episode were not exactly happy-clappy. But they satisfied audiences that there was, well, law and order.

2020 52