The Pampering-Yourself Niche - Forget the Latte, Go for the Bath Bombs
Jane Genova: Speechwriter - Ghostwriter
JANUARY 25, 2020
The latte has lots of calories. It's been around for so long that the consumption experience doesn't provide the old uplift. Also, it doesn't quite fit into the pampering-yourself niche. It's a throw-back to the affordable-lux one.