Sat.Jan 25, 2020

The Pampering-Yourself Niche - Forget the Latte, Go for the Bath Bombs

Jane Genova: Speechwriter - Ghostwriter

The latte has lots of calories. It's been around for so long that the consumption experience doesn't provide the old uplift. Also, it doesn't quite fit into the pampering-yourself niche. It's a throw-back to the affordable-lux one. 

2020 56

Impeachment Trial - Not The Greatest Show on Earth

Jane Genova: Speechwriter - Ghostwriter

The ABC Evening News with David Muir dominates the category. That's because those behind and in front the camera know how to conjure up drama.    Yes, all the world's a stage.    Those in the U.S. Senate lack that theatrical know-how.

2020 56

Drudge Report Continues to Opt for Coronavirus Over Impeachment

Jane Genova: Speechwriter - Ghostwriter

With Matt Drudge, a story with strong long legs wins out over politics. The conservative digital news aggregator Drudge Report continues to headline the coronavirus, putting impeachment links on the left hand side. Today, the coronavirus gets a quadruple headline. The four are: Xi: Spread Accelerating. Grave Situation. 56 Million Quarantined  Nobody Can Leave. Meanwhile, impeachment has become a bore. And Drudge knows that. The Senate Spectator Gallery is half empty.

2020 43