Fri.Aug 07, 2020

Even The Economist Laying Off - Depression in Ad Industry Bleeds into Media Employment

Jane Genova: Speechwriter - Ghostwriter

With businesses reeling during COVID-19, they are cutting back or eliminating advertising. Consequently, the advertising industry is in freefall. That has even affected ad revenues for BigTech like Google. The depression in advertising is affecting employment in media. For example, Barron's reports that even the prestigious, in a class by itself The Economist has laid off. It has cut 90 employees.

2020 43

Can’t buy me love, love: How to Win New Customers & Keep the Ones You Have

SpeakerSue Says...

Now that sales people can’t buy relationships anymore – no more expense account lunches, no more lavish (reciprocity building) simple to off-the-charts entertainment – what is the plan to gain and keep customers? Truth is some sellers always knew the business relationship was about offering the best business solution, and not-so-much about the invite to the exclusive party. But the parties were brag-worthy extravaganzas.

2020 40

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Language - Use of "Disappointment" Positions and Packages You as Sophisticated (understatement is in)

Jane Genova: Speechwriter - Ghostwriter

Although this is a visual era, words still function as public relations workhorses. One of those words is "disappointment." " It can damn whomever or whatever is discussed and, simultaneously, position and package the speaker as sophisticated. Yeah, wasn't it always a smart rhetorical move in upscale circles to understate. As Law.com reports, U.S. Vice President Mike Pence labeled U.S. Supreme Court Chief Justice John Roberts a "disappointment."

2020 43

Concerns about Possible Insider Trading - Edelman Represents Kodak

Jane Genova: Speechwriter - Ghostwriter

Giant public relations firm Edelman has developed a brandname representing controversial people, organizational developments, and corporations. Some may recall it represented GE employee Peter Lanza whose son Adam Lanza orchestrated the Sandy Hook, Connecticut massacre and his own suicide. Currently, Edelman is representing Kodak, reports Kevin McCauley in Odwyerpr.com.

2020 40

We're Not Getting Any Younger, Climate Change Is Getting Worse - Dashed Dreams about The Forever Next

Jane Genova: Speechwriter - Ghostwriter

COVID-19 will be over. And we'll quickly shift from raw survival wherever we are to creating a new quality of life somewhere else, at a significantly lower cost. For most of the aging, relocation is a must-do to maintain financial security.    What we'll have to factor in when researching that relocation, warns Bill Gates in MarketWatch , is climate change. That didn't go away with the coming of the pandemic.

2020 40