9 virtual and digital must-know tips to create trust and intimacy
JULY 10, 2020
The absolute biggest challenge for sellers today is building trust and intimacy via virtual platforms and/or digital media. For good reason. It is hard to pull off likeabilty – which research shows to be more important than competence – in writing, or through a screen. When we’re in the same meeting as the speaker, (unless there is bad blood between us) their points, rather than their personality, carry the most weight. Watching them talk virtually – and that changes.