Mon.Jun 29, 2020

9 Steps to Conquer Nerves for Interviews and Communicate Authentically

Speaking Freely

In 2008, I was asked by Andrew Dlugan to write an article for his 6 Minutes Public Speaking blog about steps to help conquer nerves for interviews. Now in 2020 with so many people being laid off due to the COVID19 pandemic, I am revising that article and posting it here.

2020 130

Public Speaking and Speaking on Camera: Why “Just Act Natural” is Bad Advice

More than PowerPoint...

Let me explain what I’m doing right now. I am sitting alone in a room and I am talking to a piece of glass. And that’s why I think the advice “just act natural” is a bogus piece of public speaking advice.

2020 52

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Travel Media - Yet, Another Shift (Post-Airbnb, Now Post-COVID-19)

Jane Genova: Speechwriter - Ghostwriter

The travel brand communicated extreme pleasure, at least for tourists. And, enough pain to complain about for business people whose work involved too much time on planes and hotels far from home. That brand identity has fallen apart.

2020 52

The New York Times Yanks Relationship with Apple News

Jane Genova: Speechwriter - Ghostwriter

There wasn't enough in it for The New York Times to continue to allow Apple News to display some of its articles on Apple devices. So, NYT has pulled out of that relationship, reports DNyuz. Unlike most media companies with a print legacy, NYT is thriving financially. A major factor was its hustle to build up subscriptions for digital access. However, there had been no mechanisms in the Apple News technology to direct readers back to the NYT website.

2020 43

Mark and Patricia McCloskey - Not a Karen-and-Ken Mess

Jane Genova: Speechwriter - Ghostwriter

The sensationalistic media about St. Louis lawyers Mark and Patricia McCloskey is, well, amazing. Essentially, those just scanning the headlines would conclude: Here is a Karen and Ken. They are living in a McMansion. When BLM supporters took a shortcut across their property on the way to the mayor's house, both Mark and Patricia waved firearms. Yes, both were packing heat. Mark had an AR and Patricia a handgun.

2020 40

Banning Books, e.g. "Too Much and Never Enough" - SmirkSmirk

Jane Genova: Speechwriter - Ghostwriter

Media lawyer Charles Harder evolved into a powerhouse brandname in that niche when he scored the $140 million jury verdict in "Hogan v. Gawker." " The verdict also was the tipping point in the end of Gawker. Many who had been negatively featured by that gossip digital tabloid cheered. 

2020 52