Sun.Jun 28, 2020

For a Week Which Will Probably Be More Turbulent Than Usual: Madame Clairevoyant

Jane Genova: Speechwriter - Ghostwriter

New York Magazine's Madame Clairevoyant's column is something you can hang your hat on. It's a bit of solidity when everything else is whirling around wildly.    This week, with corona out of control, will probably be brutal on the stock market.

2020 56

Equality of Sacrifice, Government Leadership (at all levels), American Optimism - Such Hubris

Jane Genova: Speechwriter - Ghostwriter

The New York Times is blunt: What was put out there to manage or just create the illusion of managing COVID-19 hasn't been effective. More than four months into the pandemic in the U.S., the virus retains total control. Those efforts could go down in history as The Folly of 2020.

2020 56

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The Social Media Branding Playbook

Jane Genova: Speechwriter - Ghostwriter

How is your social media branding doing? Likely if it's serving your professional needs well, it probably doesn't include a book you published recently. In digital, "real" books are an anachronism, with some exceptions.

2020 52

The Coca-Cola Pause - No Advertising on Social Media for 30 Days

Jane Genova: Speechwriter - Ghostwriter

For Coca-Cola it will be 30 days of reflection and re-evaluation of its advertising on social media globally, reports CNBC. Unlike Unilever and Verizon, Coca-Cola isn't officially participating in the boycott of Facebook's advertising platforms. Its stance is more individualistic. Its head James Quincey highlights the corporation's commitment to not being part of any form of racist messaging. What he demands is this: more accountability and transparency in advertising.

2020 43