Tue.Jul 14, 2020

The Coronaing of Everything: Drudge Report's 17-Link Left-Hand Column (+ the American Way of Hope)

Jane Genova: Speechwriter - Ghostwriter

The American ethos, since Puritan times, is that everything can be managed. Now, in 2020, the coronavirus can't be managed. Matt Drudge knows that's the story. On the left-hand column of his influential Drudge Report, he provides 17 links to that story.

2020 56

How Digitally Naive: Trusting TikTok (or any platform)

Jane Genova: Speechwriter - Ghostwriter

Read the fine print. Maybe that's the lesson learned from the disenchantment with video mobile app TikTok. Bloomberg reports that early in the game TikTok made it known that it could be sharing the data it was collecting about users with the Chinese.

2020 52

Email Blasts - Be Topical to Boost Open/Conversion Rate

Jane Genova: Speechwriter - Ghostwriter

Smart communicators know to be topical in creating opinion-editorials for third-party media, posts for blogs, speeches, podcasts, and snippets for social networks.    Yet, they simply don't consider the engagement power of the topical in email blasts. That usually means low open/conversion rates.    In coaching clients I motivate them to at least experiment with the topical strategy for their next email campaign.