Being ghosted? Update your email playbook today!
DECEMBER 4, 2020
The client could have blamed poor sales on so many things. It is 2020, after all. His sellers were averaging an almost 80% ghosting rate. Interest, then nothing. “It It has to be because our emails suck,” he said. After reviewing their templated prospecting, follow-up and break up emails they were sending, he was exactly on the mark. Email selling that is based on the old model of push-based communications won’t work anymore.