Create Your Future One Email at a Time
OCTOBER 16, 2020
I see so much bad selling behavior. It makes me sad because salespeople – most salespeople – truly want to help their prospects, and themselves too. But they learn “technique” like: Pretend you’re dumping them. Act like you know them. Use a catchy subject line but ignore what you promised. Make them feel guilty. Answer their questions but ignore their feelings. The only future for us is to be human. To sell human to human. To create caring business relationships.