Sun.Nov 12, 2017

Never do this on the day of a presentation!

Manner of Speaking

Yesterday afternoon I had a four-hour speaking engagement. Most of the session was interactive, but it began with a 45-minute presentation for which I used some slides. Everything had been prepared well in advance, the slides were simple, I knew … Continue reading → Preparation computer upgrade macOS High Sierra Presentation public speaking

2017 59

"BladeRunner 2049" - Metaphor for Our Confusing Times

Jane Genova: Speechwriter - Ghostwriter

The very long film "BladeRunner 2049" grips us and holds us tight.    That could be because it plays out the confusion so many of us are experiencing. We wonder: What is real? What does it mean to act even part-human? Whom can we trust?

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A lesson from Nokia

Manner of Speaking

On 12 November 2007—ten years ago to the day as I write this post—Forbes published its magazine featuring a story about Nokia on the cover. Forbes asked the question, “Can anyone catch the cell phone king?” ” The answer? Apple … Continue reading → Motivation improvement Nokia public speaking

2017 56

Marketing - It's All A/B Testing

Jane Genova: Speechwriter - Ghostwriter

A seemingly sensible colleague contacted me. Proudly, he explained how he had invested several thousand dollars in a snail-mail marketing campaign. That included custom-making logo baseball caps to enclose. As yet, he had not earned any revenue from that expenditure.

Print - Shrinking World but Special

Jane Genova: Speechwriter - Ghostwriter

Vanity Fair, in both tone and special events, represents a world which is shrinking but special. Its outgoing editor in chief Graydon Carter was known for the glossy print edition of the magazine and the gala Oscar Party (which some perceived as excessive gilded age).

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