Sun.Nov 12, 2017

A lesson from Nokia

Manner of Speaking

On 12 November 2007—ten years ago to the day as I write this post—Forbes published its magazine featuring a story about Nokia on the cover. Forbes asked the question, “Can anyone catch the cell phone king?” ” The answer? Apple … Continue reading → Motivation improvement Nokia public speaking

2017 187

"BladeRunner 2049" - Metaphor for Our Confusing Times

Jane Genova: Speechwriter - Ghostwriter

The very long film "BladeRunner 2049" grips us and holds us tight.    That could be because it plays out the confusion so many of us are experiencing. We wonder: What is real? What does it mean to act even part-human? Whom can we trust?

2017 52

Never do this on the day of a presentation!

Manner of Speaking

Yesterday afternoon I had a four-hour speaking engagement. Most of the session was interactive, but it began with a 45-minute presentation for which I used some slides. Everything had been prepared well in advance, the slides were simple, I knew … Continue reading → Preparation computer upgrade macOS High Sierra Presentation public speaking

2017 156

Marketing - It's All A/B Testing

Jane Genova: Speechwriter - Ghostwriter

A seemingly sensible colleague contacted me. Proudly, he explained how he had invested several thousand dollars in a snail-mail marketing campaign. That included custom-making logo baseball caps to enclose. As yet, he had not earned any revenue from that expenditure.

2017 52

Print - Shrinking World but Special

Jane Genova: Speechwriter - Ghostwriter

Vanity Fair, in both tone and special events, represents a world which is shrinking but special. Its outgoing editor in chief Graydon Carter was known for the glossy print edition of the magazine and the gala Oscar Party (which some perceived as excessive gilded age).

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Language - Most Powerful Weapon in Finishing Off Roy Moore

Jane Genova: Speechwriter - Ghostwriter

On "Meet the Press" this morning, yes, Republican Senator Pat Toomey indicated that Alabama Candidate for the U.S. Senate - Roy Moore - should step aside. But more destructive than that was the shift in the language referring to Moore's situation.

2017 52

Ideas - Prospects Want Those, Not Laundry List of Credentials

Jane Genova: Speechwriter - Ghostwriter

The currency of 2017 is The Idea. Finally, I got that. When prospects contact communications strategists/content-providers, they want us to showcase that we are a bulging source of ideas.

A New Study Finds Bad Managers Aren't the Main Reason Employees Quit

Jane Genova: Speechwriter - Ghostwriter

Good management is important. We all know this. In fact, multiple studies have shown that not getting along with a manager is often the strongest influence on employee engagement—and eventual departure. Or, at least, that's what we thought. According to new research from IBM on why employees quit, the old HR adage "people don't leave companies, they leave managers" is being called into question.

Maine 40