Thu.Nov 08, 2018

How to Use an Empathy Map to Understand Your Audience


As a presenter, one can tend to focus too much on the final presentation, missing one essential ingredient in the mix, empathy!

2018 88

Odds Are PR/Marcom Firm Owners Want to Sell

Jane Genova: Speechwriter - Ghostwriter

"The pace of mergers and acquisitions in the public relations and integrated marketing communications sector show little sign of slowing down, according to a survey just released by legal firm Davis & Gilbert."  "  - Steve Barnes,, November 8, 2018.

2018 52

Public Speaking – An Everyday Act of Courage

Inter-Activ Presenting and Influencing

“I need to be confident before I can speak!” ” As a presentation and public speaking coach, this simple statement is by far the most common reason people give for avoiding presentations or public speaking. And, on the face of it, it makes perfect sense, until you realise that confidence isn’t something that can be bought or taught. It’s something that comes from within. True confidence only comes when you do the very thing that you fear.

2018 43

It's Come to This: We Anticipate Being Gunned Down

Jane Genova: Speechwriter - Ghostwriter

The college experience has shifted from four carefree years before official adulthood to one of extreme angst. Will there be a job after graduation? Can educational loans be paid off? And, will the students and the classmates they bonded with even remain alive?

2018 52

Making it Easy for Speakers Bureaus to Book You with Gina Davilla

Speaker Launcher

Today, The Wealthy Speaker Podcast is being brought to you by The Wealthy Speaker Focus 40 Session. Spend 40 minutes with Jane by phone or Skype to discuss your strategy. Whether you need help with positioning, choosing your lane or a website makeover, this will be time well spent. Click the link for a very […]. The post Making it Easy for Speakers Bureaus to Book You with Gina Davilla appeared first on Jane Atkinson.

2018 55

We Know What This Could Mean: Ruth Bader Ginsburg Falls in Her Office

Jane Genova: Speechwriter - Ghostwriter

Just a bit over a week ago our kids and animal companions were showcasing their Ruth Bader Ginsburg Halloween costumes.    Today, there's an earthquake of angst among progressives. In her office, as The Wall Street Journal reports, that U.S. Supreme Court (SCOTUS) justice fell.

2018 52

Employee Protest Remains Power Tool - Google Ends Mandatory Private Arbitration for Sexual Harassment/Assault Complaints

Jane Genova: Speechwriter - Ghostwriter

Recently, Googlers risked their goodwill (and maybe even job security/upward mobility) by doing a global walkout. The trigger for that had been the $90 million exit payout to alleged sexual harasser Andy Rubin.

2018 52