Thu.Jul 30, 2020

Selling Speeches Under Fire with Amy Franko

Speaker Launcher

Quote: “Make decisions from where you want to be, instead of from where you are.” Amy Franko Working well when things in our personal life are in turmoil isn’t easy, but sometimes the show must go on.

2020 83

Marketing Plan Development: The Start to Finish Guide For Executives


When should you start thinking about your next marketing plan? Some see this as a year-end task. In reality, you should always keep working on your marketing plan, and the strategy underpinning it as your operational landscape changes all the time, along with your priorities.


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Getting Hired in the Toughest Job Market Ever

Jane Genova: Speechwriter - Ghostwriter

In announcing on LinkedIn Updates that he will starting his new job Monday, Colin Levy admits that this search for work was the toughest he has ever encountered. Yes, there are jobs out there. But there also are plenty of talented folks applying for them.

2020 52

Strange Economic Times - Smart Risk Assessment (beyond media's hustle for page views)

Jane Genova: Speechwriter - Ghostwriter

"The U.S. economy is set to officially record its steepest quarterly contraction since World War II, and recent signs point to a slowing recovery as the country faces a surge in coronavirus cases."  "  - Harriet Torry, The Wall Street Journal , July 30, 2020.

2020 52

How a Better Design Can Help Convert More Visitors

Jane Genova: Speechwriter - Ghostwriter

When modern marketers think of conversion rate optimization (CRO), they often plan to A/B test the CTA button in 10 different ways by inserting even more social proof testimonial boxes and dramatically decreasing every intermediate step before the checkout.

2020 70

SCOTUS Could Be in Play: Ruth Bader Ginsburg Back in Hospital, Until End of Week

Jane Genova: Speechwriter - Ghostwriter

Her health struggle continues. Daily Mail reports that U.S. Supreme Court Justice Ruth Bader Ginsburg is back at Memorial Sloan Kettering Cancer Center. This time it was to revise a bile duct stent. She should be released from the hospital by the end of the week.

2020 52