Sat.Mar 09, 2019

Yes, Side Hustles Are Necessary/Mainstream - But It's Still Smart to Keep Brands Separate

Jane Genova: Speechwriter - Ghostwriter

Smart. That's what thought. For about six months I had been strategically planning and creating promotional content for a one-player IT fixit service. It was only by accident that I discovered that particular entrepreneur also was operating another line of business: music production.

2019 52

Podcasting - How Long Will On-Demand Audio Remain Level Playing Field?

Jane Genova: Speechwriter - Ghostwriter

Remember when the medium of the weblog eliminated the traditional gatekeepers, such as the editors at The Wall Street Journal and Rolling Stone? Everyman and Everywoman could put their content out there, as long as they understood the technology of blogging as well as how to attract, hold, and grow followers. Then the medium was usurped by then well-funded enterprises such as AOL. No longer was it a level playing field. The same dynamic can take over podcasting.

2019 43