Fri.May 29, 2020

Influence Doesn't Pay the Bills - Daily Mail & General Trust Experience 70% Plunge in Print Ad Revenue

Jane Genova: Speechwriter - Ghostwriter

Media outlets under the umbrella of the Daily Mail & General Trust are influential. And influence is the religion of the 21st century.    But, influence doesn't necessary generate revenue.

2020 56

Prospect effectively (now) with this critical email tip

SpeakerSue Says...

Covid-19 is not an ice breaker. You’re ready to connect with past leads, except you’ve been radio silent for the last few or thirty months. How to start? It’s way too easy to go the virus route. How have you been holding up during these difficult past few months? I’m hopeful you’ve been well during these difficult times. I just wanted to check in and see how you are doing in these uncertain times. These openings inadvertently add negative energy and drama.

2020 40

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Mergers Mean Reductions-in-Force: ViacomCBS Cuts Loose 400 More at CBS

Jane Genova: Speechwriter - Ghostwriter

For many members of the workforce, a merger is the professional kiss of death. Mergers create redundancies. And the jobs of those from all entities in the merger are in play. Also, mergers are expensive. That cost has to be recouped. 

2020 56

Rescinded Job Offers - Even Google Singing Decline in Advertising Blues

Jane Genova: Speechwriter - Ghostwriter

Media companies such as Vice attack Google for allegedly unfairly scooping up the lion's share of advertising revenue. They blame that for having to lay off their staff. Also, there could be federal and state lawsuits about alleged antitrust in the advertising part of Google's business. 

2020 52

American Values in Play - Post-Death of George Floyd

Jane Genova: Speechwriter - Ghostwriter

Sunday evenings on PBS the series "World on Fire" captures the street violence and strategic military action of World War II. The emotional human pain is gut-wrenching. Along the way, though, characters such as Harry Chase grow. 

2020 52

Microsoft's MSN.Com Shifting from Human to AI News Editors

Jane Genova: Speechwriter - Ghostwriter

Recently, reports Geekwire , Microsoft's MSN.com terminated about 50 human editorial types to select news stories and headlines. They will be replaced by robots, that is, artificial intelligence.    MSN.com is the umbrella organization over Microsoft News.    This transition to robots from human contract editors is a bigger threat to the communications profession than the falloff in advertising.

2020 43

Amy Cooper: Will She Be the One to Be Arrested?

Jane Genova: Speechwriter - Ghostwriter

Amy Cooper lost her big job at Franklin Templeton. She returned to the rescue shelter the dog she had adopted. She is receiving death threats. Now this. The New York Post reports that the NYPD and Manhattan District Attorney's office are investigating if a law had been broken during that infamous call to the police about an alleged threat to her life by a black man.    That could fall into the category or "false call" or "falsely accusing someone."

2020 40