"Cheap" Shakes Off Its Lousy Connotation (yes, I searched for a cheap apartment)
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 15, 2019
Language is a living institution. It continually changes. One change is that the term "cheap" has lost its negative connotation. "Cheap" is good. It signals those using it are high in financial literacy and learned lessons from the two economic downturns in the 21st century. Yet, an article in the influential MarketWatch leverages "cheap" in a headline, in a negative way.