Public Relations: Why doesn't THE ECONOMIST like us?

Jane Genova: Speechwriter - Ghostwriter

The usually smart THE ECONOMIST missed one.    What THE ECONOMIST could have done was dig for and elucidate the major theories and practices about how influence occurs.    For a long-term reader of THE ECONOMIST, this was disappointing.   That's in its article "Rise of the Image Men" in its December 18th issue. The

AI - Of Course, It's Mixed Bag

Jane Genova: Speechwriter - Ghostwriter

Now it's The Economist which has become bullish on artificial intelligence (AI) in the legal sector. Then, fewer will be so unhappy that they long to flee practicing law, both in the UK and in the U.S.

2018 52

Your Book - Don't Bother Publishing W/O Sophisticated Promotion Strategy

Jane Genova: Speechwriter - Ghostwriter

"  The Economist, "Authorpreneurship," February 14, 2015.   But, as The Economist hammers, publishing a book is just one part of that Job-Number One.

2015 65

The American Museum Of Tort Law - Let Us Praise Famous & Infamous Lawsuits

Jane Genova: Speechwriter - Ghostwriter

Litigation practices remain flat. As The Economist reports, the museum's signature item: " is a shiny red 1963 Chevrolet Corvair, the focus of Mr. Nader's 1965 book 'Unsafe at Any Speed.'"

2015 65

How Parkinson’s Law Can Make Your Presentations Better


Parkinson’s Law was derived from an article written by Cyril Northcote Parkinson in 1955 for The Economist. The below mentioned tips are meant to give you practical steps to follow for applying Parkinson’s law for best results as a presenter.

2018 56

Satisficing: A note on making choices

The Communication Blog

One theory is that in our decision making we are guided by “bounded rationality” (developed by economist Herbert A. Because we are all limited by our own reasoning abilities, our inability to predict the future, and the obvious limitations on securing the relevant information we seek to make choices that we know are not perfect but instead are reasonable, adequate, practical, and attainable.

2011 122

Drudge Report - 5 Reasons We Go There Several Times Daily

Jane Genova: Speechwriter - Ghostwriter

The kind of voice which characterizes The Economist and The New Yorker was alienating more and more.  We in the trenches of communications would be smart to follow the Drudge Report tactics as best practices for getting outcomes for clients.

2016 56

Barnes & Noble - Should it also pull plug on laptop users, non-paying magazine readers?

Jane Genova: Speechwriter - Ghostwriter

I always had my profit doubts about the genteel practice of turning coffee shops and book stores into those Third Places - that is, where folks could just hang.    For the price of one large iced tea I consumed free THE NEW YORKER, NEWSWEEK, THE ECONOMIST, and TRICYCLE.    Now so do some of those Third Places in New York.    They are banning laptops. 

Plug 40

"The Good Wife" - Lou Dobbs as "product placement"

Jane Genova: Speechwriter - Ghostwriter

  According to THE ECONOMIST , advertising revenues are increasing in television, including for the 30-second commercial.    For those of us who deconstruct models of best practices, we will have much to analyze if Dobbs does return. Late last November, with a lot of fanfare, Lou Dobbs announced  through his public relations representative Bob Dilenschneider that he was exploring the political waters. 

It's not the college major, it's the packaging, pitching

Jane Genova: Speechwriter - Ghostwriter

  With practice practice practice putting herself out there she will come to master the craft.    Meanwhile, economists anticipate that for 2010, U.S. We are way beyond assuming that we are our majors in college or even our degrees from professional schools like law.    What we are are what we package and pitch ourselves as. 

David Brooks gets spanked by Thomas Nagel

Jane Genova: Speechwriter - Ghostwriter

  Brooks fares better with the review in THE ECONOMIST.    American metro areas are filled with sacked lawyers and newbie JDs who likely will never find a position practicing law.  A woman who went to college with David Brooks still harbors a strong dislike.    Whenever we talk, she brings it up.    Brooks can engender intense emotional reactions to him.

2011 43

Young and Snarky

Jane Genova: Speechwriter - Ghostwriter

  As THE ECONOMIST reports in "Young and Jobless," during 2Q this year, youth unemployment in rich nations of the OECD has reached almot 20 percent.    He was invited to write this column twice a week to introduce law students and newbie JDs who might be unemployed, underemployed or just unhappy practicing law in a firm to what goes on in-house. Those of us who traveled witnessed this phenomenon in developing nations with educated youth. 

2010 43

Designing Choreographies for the New Economy of Attention

Human attention-structures work differently from goods and services and will require a new kind of economics and a new kind of economist. The economists have not realized this yet, but then neither have the rest of us.

Post-Scandal: Not so easy for Darien, CT St. John's to "move on," e.g. fund-raising

Jane Genova: Speechwriter - Ghostwriter

  THE ECONOMIST predicts most of us will remain with our wary ways when dealing with money.  I practiced Catholicism until I was 24 years old.  The Connecticut media, such as THE ADVOCATE,  indicate  St. John's Roman Catholic Church in Darien, Connecticut wants to "move on." But " But can it?

'Objects as visual aids': UK Speechwriters' Guild Conference, 2010

Max Atkinson

I've seen economists make some neat points whilst waving notes about.

2010 83

Everything I Know About Presentations, I Learned in Theatre School

I learned a lot of good public speaking practices from theatre school. Practice slowing down until people tell you that you’re talking too slowly. I have my own way to practice: use tape recorder to hear your voice.

2007 65

For example or for instance?

Executive Speech Coach

It can be discussed by historians and economists. It can be imagined by commentators of all types, including historians and economists. Practical tips to help you deliver more effective. Executive Speech Coach - Business Presentations Business presentations tips for executives, sales presenters, managers, technical experts and professionals from the "Speech Coach for Executives" George Torok. Transform your business presentations into effective conversations.

2010 40