What is Behavioral Economics: Your Quick Guide 

SlideModel

In a nutshell, behavioral economics attempts to study how our “whims” affect our day-to-day spending decisions and affect different economic processes on a macro level. Behavioral Economics Definition. Formalized and developed by a recent Nobel Prize winner Richard Thaler , the theory of behavioral economics investigates how different psychological, social, and cultural factors impact our decisions and reflect in respective economic outcomes.

The Economics of Attractiveness

The Communication Blog

A recent article in Time, under “Economy,” details the economic advantage of attractiveness, a topic we don't address in our interpersonal textbooks when we talk about attraction theory, interviewing, workplace success, and similar topics. attractiveness economics of attractiveness

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World Economic Forum - Forget Angelina, Bring on Harry/Meghan

Jane Genova: Speechwriter - Ghostwriter

Among the most prestigious and lucrative global networking events is the annual meeting of the World Economic Forum in Davos. Or, it had been, pre-Instagram and TikTok. Currently, a college kid who understands fashion and digital social networks can create the same kind of pull power. 

2020 52

Economic Reality Become Binary

Jane Genova: Speechwriter - Ghostwriter

The economic reality is this: You do not have a job. In this glut marketplace of talent in professional services, it's almost irrelevant if you lose a prestigious position or get knocked out of the box as an assistant account executive or a second-year associate. You bet, the game has become binary: Either you are working in the legal sector or you are not working in the legal sector. It's an eye-roller to hear a lawyer or law student spouting about "being near to being hired."

Economic Downturn, COVID-19 Uncertainty Put Higher Education in Play

Jane Genova: Speechwriter - Ghostwriter

"The economic freefall and uncertainty from the virus have families questioning expensive tuition even more."  Part of that is the current economic freefall.   Even before the current global healthcare and economic catastrophe what made news was this: the growing number of brandname corporations which no longer require a college degree as a part of a job application.

2020 43

Economic View: Businessmen as U.S. Presidents: A Historical Circle

TJ Walker Interactive

Uncategorized Economics Businessmen herbert hoover Historical Politics romney U.S. Presidents

Economic Pall Hovers over America - Homelessness & Return of "Hot Beds"

Jane Genova: Speechwriter - Ghostwriter

With such a dark economic cloud hovering over America, so far no rats have surfaced. The grim issue of homelessness in the U.S. is broadening. Now, as The Guardian reports, the Shelter-in-Place policy in San Francisco, from March 30 through May 24th, is being reviewed as a factor in the deaths of 48 homeless. That number is 3Xs as many deaths as occurred among the homelessness during that time period last year. 

2020 40

News Companies - Add Them to Economic Victims of COVID-19

Jane Genova: Speechwriter - Ghostwriter

Essentially businesses crushed by the economic impacts of the pandemic or just spooked by uncertainty have delayed purchases of advertising space.  "Roughly 28,000 workers at news companies nationwide have been laid off, furloughed or had their pay reduced."  "  - Marc Tracy, The New York Times, April 10, 2020. Add those news companies to the list of the "victims" of the coronavirus. Yes, traffic is up at news outlets such as BuzzFeed and Gannett.

2020 40

Proven: Economic Policies Can Reduce Deaths of Despair

Jane Genova: Speechwriter - Ghostwriter

That is, economic policies can reduce deaths of despair.    One of those economic policies would be to raise the minimum wage 10%. Here is that research paper, published by the National Bureau of Economic Research. What progressive politicos have been advocating, University of California researchers have proved. The research team headed by William H.

2019 40

Strange Economic Times - Smart Risk Assessment (beyond media's hustle for page views)

Jane Genova: Speechwriter - Ghostwriter

Some outlets in the legal media will run with the latest black-sky economic coverage of the respected The Wall Street Journal. "The U.S. economy is set to officially record its steepest quarterly contraction since World War II, and recent signs point to a slowing recovery as the country faces a surge in coronavirus cases."  "  - Harriet Torry, The Wall Street Journal , July 30, 2020.

2020 40

Total Uncertainty the New Economic Meme - CEOs, et al. Clueless

Jane Genova: Speechwriter - Ghostwriter

  Should the majority of economic players plan for the worst, that worst could be catastrophe. Experts who pontificate about what's going to happen in the global, national, state, and local economy trigger eye-rolls. What is dawning on everyone, from giant corporations to individuals struggling with retirement issues, is this: With so many moving parts (which aren't operating smoothly) and so much turbulence, the only concept to hang one's hat on is uncertainty. 

2019 40

Credit Cards as Economic Indicator - Fear Is Palpable

Jane Genova: Speechwriter - Ghostwriter

If credit cards are considered an economic signal, they reinforce that fear. But the economically wounded in the region know it will. Economic fear doesn't have to keep anyone stuck. It's obvious. Many in the U.S. don't feel good about the economy. Not how it is right now, despite low unemployment. And not how it may play out in 2019. Those I coach fear loss. Loss in their portfolios. Loss of their jobs. Loss of their dream of a better job.

2018 43

Andrew Reigstad of Tax 29 - SuperHero of Uncertain Economic Times

Jane Genova: Speechwriter - Ghostwriter

Or, I can blow off economic angst, take care of my homesickness, and travel back to the New York Metro area where I had grown up. Money talks. So, it was the loudest voice in the room when Andrew Reigstad at Tax 29 told me the bill for my 2018 was $50. Last year for a similar tax return for 2017, H&R Block charged $440. Reigstad looked over that 2017 return done by H&R Block. He estimated that at Tax 29, that would have cost about $80.

2019 43

The Whopper of an Economic Downturn - Loneliness Cleanse

Jane Genova: Speechwriter - Ghostwriter

And, a whopper of an economic downturn is what the World Economic Forum indicates is possible. The focus is on money. That's the reality of the current Gilded Age.    It permeates most career paths. That single-minded pursuit of money, of course, leads to the extreme professional loneliness of the second decade of the 21st century. That's because, face it, with so many colleagues chasing the money, whom can you trust? The context is totally competitive.

2019 40

Economically Confident Senior Citizens, But Not Spending

Jane Genova: Speechwriter - Ghostwriter

And, we also will probably never heal from The Great Recession and what that did to our economic well-being. According to the way The Conference Board measures things, we senior citizens are more optimistic about the economy. Here are the details from The Wall Street Journal.    The problem is this: We're still not spending.    That should be no surprise to economists, at least not to those who had relatives who lived through The Great Depression.

Cover Letters for Better Economic Times

Jane Genova: Speechwriter - Ghostwriter

The problem with better economic times is this: Those who had been discouraged from seeking work or a job better than their current one are likely joining you in applying for the same opportunities that you are. Some of you may have believed that an improving economy was good news for your search for a job, contract assignment or new clients/customers for your enterprise.

Shake & Bake - The Southern California BigOne This Summer Is Economic Wild Card

Jane Genova: Speechwriter - Ghostwriter

  History may label the economic phenomenon "Shake & Bake."   Long term, as the region rebuilds, that could be a stimulant to economic growth. However, the immediate aftermath can flip the switch on the economic recovery in that area. So much economic activity would be put on hold or significantly reduced. Yesterday's good feelings about the June Jobs Report could go poof this summer.

2019 43

This Economic Mess Isn't Ending Soon - 7 Best Practices for Getting Back to Earning a Good Living

Jane Genova: Speechwriter - Ghostwriter

That is, that the economic mess the world is in because of COVID-19 will soon end. But, the good news is that we have learned plenty from the 2008 - 2009 global economic crash. This is no time for magical thinking. BusinessInsider hammers the 4 signs that a severe recession will not only overwhelm us but hang on. They are:  Retail sales - down 8.7% in March.  Industrial production - down 5.4% in March.  Jobless claims - 5.2 million filed in week ending April 11.

2020 40

Print: Economics of infrastructure

Jane Genova: Speechwriter - Ghostwriter

The reason it's over is economic.  It's official.    At the New York Times Inc., Arthur Sulzberger conceded that eventually the flagship THE NEW YORK TIMES will no longer be produced in print.      Not that we didn't anticipate that but that a leader in media has admitted that print is over.   Media can no longer support the cost of the infrastructure that print requires. 

Print 40

Economic Boom - But Older Workers Take Longer to Find Jobs, Earn Less (despite education)

Jane Genova: Speechwriter - Ghostwriter

Is the economic boom only for youth to share in? Could be. Despite the great job creation statistics and the record low unemployment rate, the LA Times tells the tale of what is happening to workers who simply get older.

2018 52

Economic Jitters - All-Ears for Socialism (remembering days of heaven as doctoral student)

Jane Genova: Speechwriter - Ghostwriter

Big ticket items are already experiencing economic winter in the U.S.   It was only after I completed my education that there was that blast of economic reality: In America you need money, lots and lots of it.  As anticipated, after the MLK holiday, the DOW opened lower.    It's 9:33 AM ET and the DOW is down 152.63. When I check my portfolio at the close of trading, it will probably also be down. 

2019 43

Underwear Startups - Economic Indicators Recovery Is Getting Traction

Jane Genova: Speechwriter - Ghostwriter

Conventional financial wisdom is that sales of underwear are an economic indicator. "From Andreessen Horowitz to First Round, over 100 venture firms and angel investors closed deals for underwear startups since 2012, according to CrunchBase data."  "  - Christine Magee, "Underwear Startups Have Investors Hot And Bothered," in TechCrunch, February 25, 2015. Here is the article.

2015 50

COP21 - Making World Economic Forum At Davos Seem Yesterday

Jane Genova: Speechwriter - Ghostwriter

Its influence could make the World Economic Forum (WEF) at Davos seem so yesterday. The 2015 Paris Climate Conference or COP21 is where the movers and shakers want to be seen. At COP21 are, reports Chas Danner in New York Magazine , "more than 100 heads of state and 40,000 attendees from more than 190 countries." " The goal is to hammer out international agreements which will slow down climate change.

2015 43

$5+ Gas - Everything Changes (maybe back to hard economic times)

Jane Genova: Speechwriter - Ghostwriter

The impacts of Harvey on the oil industry likely will be worse than anticipated. That means: the return of high gas prices. And that changes EVERYTHING.    The effects will be obvious this weekend. Some of us will decide to hang around locally instead of doing one last big outing to anyplace surrounded by water.    The RV industry, which had a roaring comeback as gas prices declined, will get hit again.

2017 40

Relocation: The economic indicator shouts recovery

Jane Genova: Speechwriter - Ghostwriter

  So, relocation has become an economic indicator that we take seriously.  Moving involves risk, especially if it represents a professional reason for the change.    And it costs money either for the person or the employer.    According to the American Moving & Storage Association, reports USA TODAY , that sign has turned positive.    For January and February, 5.4%

In these tough economic times, how can your presentations stand above the rest?

PowerPoint Tips

In these tough economic times, we all need to be doing more to be valuable to our organization and to our customers. Because of the current economic times, I believe that it's essential for everyone to learn how to stand above the rest. How can you stand above the rest? You have a toolbox of skills that you use. Perhaps you need to sharpen your tools.

Economic Pall - Even Fast Food Sales Are Down

Jane Genova: Speechwriter - Ghostwriter

The uncertainty of Brexit makes it worse. But, even before that stunning event, those with small businesses such as mine could feel the economy changing. And not on an upward tick. Now  Now what we had been sensing has been confirmed. The Wall Street Journal  documents that sales at fast food restaurants are down. You bet, that's a red flag.

2016 46

Social Media And The Economics Of Attention

Communication Steroids

If economics is the study of the allocation of scarce resources, then to call this an information economy is, at best, a tragic mislabel. Look at me! Read me! Listen to me! A thousand times a day we are bombarded with requests for a “moment of our time.” The problem is, we only have a limited supply of those moments; and the demand for them is skyrocketing as the supply of information explodes.

BigPR, Outside Firms and Corporate - How Many Jobs Will Be Cut in Coming Economic Downturn?

Jane Genova: Speechwriter - Ghostwriter

  That untouchability could change, quickly or in slo-mo, during the coming economic downturn. Professional services is a changing game. There are client churn, haggling on price, and lower-price a la carte services established by alternative providers. Untouched, though, at least currently, has been the top-tier of firms in niches such as law and public relations. Deep pockets go to them for bet-the-ranch issues and high-value transactions. 

2019 40

Clapping Clegg's condemnation of economically rational behaviour?

Max Atkinson

But is this an adequate reason, excuse or justification for condemning the wealthy for their economically rational (and perfectly legal) behaviour? Is this a new version 'liberal economics' - or am I missing something

Dow Down Almost 230, Economic Pessimism Highest Since 2013 - We Aging May Never Come Back

Jane Genova: Speechwriter - Ghostwriter

Oh, no. At the time of this writing - 10:15 A.M. ET, the Dow is down almost 230.    The recent NBC/The Wall Street Journal poll found this: Those interviewed are more pessimistic about the economy than at any time since 2013. Here are more details from Bloomberg. At this stage of our careers, we aging are probably earning less. That's what research and experience show. Some of us might already be semi-retired or retired.

2018 43

Tough Economic Times: Professional Speakers Panel (3 of 4)

Ian Griffin - Professionally Speaking

What Smart Speakers Do Differently in Tough Economic Times Saturday’s meeting of the Northern California chapter of the National Speakers Association featured a panel of Past Presidents who discussed ‘What Smart Speakers Do Differently in Tough Economic Times’ Host Barry Wishner talked with: * Michael Soon Lee, CSP * Marilyn Manning, PhD, CSP, CMC * Craig Harrison * Patricia Fripp, [.].

Panel 100

Tough Economic Times: Professional Speakers Panel (4 of 4)

Ian Griffin - Professionally Speaking

What Smart Speakers Do Differently in Tough Economic Times Saturday’s meeting of the Northern California chapter of the National Speakers Association featured a panel of Past Presidents who discussed ‘What Smart Speakers Do Differently in Tough Economic Times’ Host Barry Wishner talked with: * Michael Soon Lee, CSP * Marilyn Manning, PhD, CSP, CMC * Craig Harrison * Patricia Fripp, [.].

Panel 100

Drudge Report Highlights Mark Zuckerberg's Moves Toward Entering Politics - Economic Man Becomes Overshadowed by Man The Political Animal

Jane Genova: Speechwriter - Ghostwriter

It might be said that Economic Man has been overshadowed by Man The Political Animal. The Drudge Report has devoted its prized left hand column over to detailing Mark Zuckerberg's activities which look, talk, walk and smell like he is considering entering politics. For example, the Facebook philanthropic foundation - the Chan Zuckerberg Initiative - has hired Democrat pollster Joel Benenson. He had done work for both Barack Obama and Hillary Clinton.

2017 56

Christmas In The Hood - Before Anyone Recognized "Economic Disadvantage"

Jane Genova: Speechwriter - Ghostwriter

Shipments were heavy around Christmas time. So my grandfather and uncles who worked on the Jersey City docks had lots of cheap fun stuff to bring home to our tenement. The most memorable were the pink plastic umbrellas from China which didn't last more than a month. To keep our business the butcher, baker and candle stick-maker knew to give kids freebies.

2014 47

How the Endowment Effect can Affect Businesses

SlideModel

In behavioral economics , divestiture aversion or the endowment effect refers to the preference of people for retaining an object that they possess, rather than to acquiring the same object when they do not own it. Economic Impact of Endowment Effect. The endowment effect is a double-edged sword when it comes to its economic impact. Whereas, overspending by consumers, especially money that they don’t have can result in an economic meltdown!

2020 47

Economic Indicator: Women in cosmetics niche stores

Jane Genova: Speechwriter - Ghostwriter

From my security guard days in Sephora back in 2003 [ Download Geezerguts ], I know that the number of women in niche cosmetic stores, how much time they spent in the store, and how much they spend are unambiguous economic indicators. This weekend when I hit those kind of speciality cosmetics stores it was a relief to find them bulging with crowds.    Women even brought their teenage daughters to initiate them to this pricey ritual. 

Social Networks, Youth, Life Satisfaction - Research by Institute of Labor Economics

Jane Genova: Speechwriter - Ghostwriter

Researchers at the Institute of Labor Economics in the UK studied those from 2010 through 2014. Is socializing virtually not good for youth? Seems that's the situation among young people 10 to 15 years of age in the UK. They found that being on social networks for even an hour a day lowered life satisfaction 14%. Here is the study. There could be many reasons for this. At the top of the list is that the kids run into cyber bullies.

2016 43

Economic Thaw? - I'll wait this out

Jane Genova: Speechwriter - Ghostwriter

There are plenty of expert quotes in THE WALL STREET JOURNAL testifying to the economic thaw.      There are, reports  Conor Dougherty, "steadily rising estimates of fourth-quarter economic growth."    There's no return to economic innocence. "  Dougherty is telling that to a gen who has perhaps lost the ability to be optimistic. 

State of The Union Speech - "Middle-Class Economics" Good Catch Phrase For Campaign '16

Jane Genova: Speechwriter - Ghostwriter

That is: middle class economics."  Everything can rotate around middle class economics. The State of the Union speech was well-crafted. For example, it leveraged the rhetorical device of triplicates: " when everyone gets their fair shot, everyone does their fair share, and everyone plays by the same set of rules." " Also, the delivery was confident. With his poll numbers back up, President Obama was again in a position of strength.

2015 50

Canada, Economic Change, Suicide - Northern Neighbor No Longer Model Of How Life Could Be

Jane Genova: Speechwriter - Ghostwriter

Now, economic change has unleashed the same kind of darkness that hovered over America after the series of financial shocks to our systems since 9/11. This mirrors the surge in suicides among white, middle-aged Americans who had been thrust into the vortex of economic change.  have to reach out to our economically distressed relatives, neighbors, and former colleagues. National health care. Compassionate capitalism. Refuge for those opposed to wars.

2015 43

"Room" - Plasticity v. being ossified by economic trauma (e.g. Talia Jane)

Jane Genova: Speechwriter - Ghostwriter

So many from all generations seem to be ossified by the trauma of hard economic times. Trauma, economic or other kinds, doesn't have to shut us down. "Room" chronicles the adjustment of a mother "Ma" and boy "Jack" to "real life." " They had been held captive in a shed for seven years. The child was born in captivity, the son of the kidnapper. After the boy flees and the police locate Ma, they are brought to a hospital.

2016 43

Could that be ECONOMIC GROWTH!!!!!

Jane Genova: Speechwriter - Ghostwriter

The Commerce Department reports that in May U.S. exports were up 1.6% and exports down 0.6%.    That sure sounds like GDP growth.    It also could signal that global trade has gotten unstuck. For business owners like myself, this is no newsflash.    Prospects are thinking about doing projects again.    Next week, I have four sales calls to make - in three days.