Best Buy's CEO Corie Barry Stays On, Business Thrives Despite Ecommerce

Jane Genova: Speechwriter - Ghostwriter

  The CNN Business article notes that Best Buy has been among the few retailers with a brick and mortar legacy to hold on during the era of ecommerce.   Smart global ghostwriting, with SEO and social networking know-how. The investigation by law firm Sidley Austin had been kicked off by an anonymous letter to Best Buy's board.

2020 40

Daily Mail Joins Media Outlets Issuing Anna Wintour's "Obituary," (along with death of traditional lux sector)

Jane Genova: Speechwriter - Ghostwriter

Fast fashion, skilled discount players, and ecommerce are collectively eating away at not only lux sales but its branding. My colleagues who are adjunct professors tell me that their students are earning a bundle as influencers on social networks. Media is a herd business. Right now the stampede is not to praise Anna Wintour but to bury her. The latest "obituary" has been issued by the influential Daily Mail.

2020 43
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As Retail Waits for the Messiah - Pier 1 Files for Chapter 11

Jane Genova: Speechwriter - Ghostwriter

Sure, Pier 1 got on the ecommerce train - with some success. Smart global ghostwriting, with SEO and social networking know-how. Pier 1 represented affordable cool in furniture and interior-decorating accessories. For young people starting out and the bit older restarting their lives after a divorce or relocation that was the first stop in shopping for furnishing the new apartment.    That was then.

2020 40

Social Media - First You Need To Have Marketing/Sales Down Cold

Jane Genova: Speechwriter - Ghostwriter

There are those business owners, job applicants and professional services players who are following all the best practices in social media. For instance, they have taken a training course on how to maximize networking and actual selling potential on LinkedIn. On their ecommerce site few subscriptions have been taken. No recruiter has found them on social networks. The assumption is that doing social media right is enough.

2015 52

Bob Dilenschneider's "Decisions" - Book Game Interrupted

Jane Genova: Speechwriter - Ghostwriter

So much more can be accomplished through doing what it takes to become a social network influencer, developing a podcast series with reach, and, hopefully, being invited to give a talk on TED.  His book "The Four" has served as a platform for his comprehensive guidance about Everything Ecommerce. Yes, Galloway has plenty of followers on social networks, does podcasts, and deliver talks on TED. 

2019 43

The Facebook Effect - 6 Ways To Be Personally Authentic

Jane Genova: Speechwriter - Ghostwriter

  For businesspeople over-50, it may be a shock: Those in  our professional networks mandate we disclose our personal side. So how can we manage that very personal aspect of networking? For example, ecommerce expert, Paul Chaney, is intensely engaged with capturing the beauty of the south in photography, recording his grandchild's milestones, and sharing a commitment to conservative values. " That's what clients and newbies to social networks ask me?

2016 43

That (supposed) Higher Education Bubble - COVID-19 Is Bursting It

Jane Genova: Speechwriter - Ghostwriter

Later, at age 58, when the world went digital I again took books out of the library to learn how how to create content for ecommerce.  Smart global ghostwriting, with SEO and social networking know-how. "A higher education trade group has predicted a 15 percent drop in enrollment nationwide, amounting to a $23 billion revenue loss." " - Anemona Hartocollis, The New York Times , April 15, 2020.

2020 43

America's Public Libraries Go Proactive on Funding Pre-Recession - Model of Toledo Lucas County Library's Smart Public Relations

Jane Genova: Speechwriter - Ghostwriter

The perk from shopping local versus online from a major ecommerce retailer is personal service. Smart global ghostwriting, with niche social networking know-know. Founding father Ben Franklin had been the primary mover in establishing a way ordinary people had access to books. That was the public library. Since that time - the 1730s - the public library has become a lot more than books.

2019 40

Clickbait On Trial - "Lawrence Lessing v. The New York Times et al."

Jane Genova: Speechwriter - Ghostwriter

"Clickbait" is the slang term used for the myriad tactics used by establishment media, ecommerce experts, social networks, and bloggers to attract traffic. That will generate endless confusion for businesses hiring ecommerce experts.    Any digital marketer, social network influencer, and bogger will scream from the rooftops: Clickbait is a legitimate and necessary strategy to get, hold, and scale attention.

2020 40

How to Successfully Moderate a Conference Panel, A Comprehensive Guide " Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

http://delicious.com/akarrer/prospeaker

38 mins ago « Weekly Digest of the Social Networking Space: Jan 30, 2008 Silicon Valley Sightings: San Jose Mercury News » 67 How to Successfully Moderate a Conference Panel, A Comprehensive Guide Categories: Conference Posted on January 30th, 2008 Yesterday, I moderated another panel, ( here’s a review ) and I’m told by the conference organizers it went well. Posted by Social Media Measurement: Dashboards vs GPS on October 16th, 2008 at 2:34 am [.]

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