Ecommerce - Brick & Mortar Is (Burnt) Toast

Jane Genova: Speechwriter - Ghostwriter

Predictably, when I decided to add an exercise cycle last week, I blacked out time on my schedule (no, I don't use a mobile calendar which pings me) for visiting brick & mortar retailers.  Choice and pricing are tilted toward ecommerce.

Ecommerce Is Everything: Don't judge a store by its brick & mortar

Jane Genova: Speechwriter - Ghostwriter

  Now it's the ecommerce economy.    And what retail does with web and mobile has become more important in earnings as well as stock price than the performance art inside the brick and mortar.  Remember the experience economy? 

Web/Mobile: Research Replaces Opinion

Jane Genova: Speechwriter - Ghostwriter

  The mutations in ecommerce have been too abrupt and pervasive for the luxury of using web/digital space for raw opinion.    It's packaged for the over-50 ecommerce player but is useful for all generations which need to stay in business.

Social Media - First You Need To Have Marketing/Sales Down Cold

Jane Genova: Speechwriter - Ghostwriter

They are up to date on the Google rules for mobile. On their ecommerce site few subscriptions have been taken. There are those business owners, job applicants and professional services players who are following all the best practices in social media.

Thank You, Sally, But I Don't Want To Hear Your Story - Returning To Voodoo Of Mystery

Jane Genova: Speechwriter - Ghostwriter

What's selling in all categories, ranging from media to ecommerce industries, is the how-to. Branding counts for less than how they operate the brute mechanics of the web and mobile. Mystery casts spells. That was the secret sauce in Steve Jobs' marketing strategy for Apple.

How to Successfully Moderate a Conference Panel, A Comprehensive Guide " Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

expo, I scanned twitter via my mobile device in real time and made live changes. Web Strategy by Jeremiah Owyang Home Popular Posts About Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter Ripple 6 says the timing of my report is off [link] Ive observed most vendors are optomistic, brands the opposite.

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