Video - Marketing Power Tool, But Only If Used Right

Jane Genova: Speechwriter - Ghostwriter

It's all-good with video for marketing and sales. " And, "wrong" means not converting or converting at too low a rate to justify the resources being pumped into the marketing initiative. Are you in the online teaching business or the business of selling platforms for processing ecommerce payments?   The smart approach to creating most videos is to consider your overall campaign a work-in-progress.

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