Ecommerce Retailers Not Sitting Pretty

Jane Genova: Speechwriter - Ghostwriter

Ecommerce newbies just aren't getting the funding, Walker noticed. A major reason why ecommerce retail has fallen out of favor with investors is that the one-time stars such as can fall to earth with a thud. Tristan Walker is a successful entrepreneur.

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Ecommerce - Brick & Mortar Is (Burnt) Toast

Jane Genova: Speechwriter - Ghostwriter

From that time-consuming, frustrating experience of shopping in-person I have been transformed into an ecommerce-first consumer. Choice and pricing are tilted toward ecommerce.

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Businesses & Ecommerce - Google Is the New Homepage

Jane Genova: Speechwriter - Ghostwriter

Previously, Chaney had been editor-in-chief of a publication on ecommerce. Ecommerce is an ever-changing living entity. Businesses might be investing too many resources-and too much hope-into their website.

Gawker the Company Valuable for Ecommerce

Jane Genova: Speechwriter - Ghostwriter

In fact, had Gawker founder Nick Denton and his merry band of mischief makers invested less attention in Gawker and more in ecommerce, they might have prevented "Hogan v. As John Herrman points out in The New York Times , the company's value is in its potential for ecommerce. If Ziff-Davis buys Gawker the company, the high-profile content/commenting gossip site Gawker could disappear. That's not where the real money is.

Ecommerce - Landlords Could Halt Momentum (Amazon, You May Have A Problem)

Jane Genova: Speechwriter - Ghostwriter

What could stop the momentum of ecommerce? " If more and more landlords enact that kind of policy, ecommerce will have to switch from right-to-the-home delivery to leaving the package at a facility like the FedEx branch, UPS, or a stand-alone center.

Where and How We Wheel Our Digital Shopping Cart.

Jane Genova: Speechwriter - Ghostwriter

ecommerce consumer.  Just consider that very small piece of ecommerce: books. Ecommerce is as volatile an entity as other kinds of digital transactions. During Campaign 2016, candidate Donald Trump railed against Amazon. The meme was alleged monopoly behavior.

Story tutorials for speakers: 4 smart lessons

The Eloquent Woman

SlideShare recently featured Samantha Starmer , who directs the eCommerce Customer Experience at REI, as well as her presentation (below) on structuring your presentation in story-form. Storytelling's a critical skill for today's speaker.

Tom Antion Internet Marketing Retreat Center Home Based Business

Great Public Speaking

There is nothing more rewarding financial and lifestylewise than having an ecommerce operation run from your home office or home based business. [link] Take an behind the scenes peek at Tom Antion's famous Great Internet Marketing Retreat Center. If you want a home based business, then you've got to watch this video. Tom Antion & Associates Internet Marketing Expert: Tom Antion

Quiz Marketing in Professional Services

Jane Genova: Speechwriter - Ghostwriter

It is a fundamental of ecommerce to involve the prospect. Quiz marketing is nothing new. Way back when, nonprofit Alcoholics Anonymous (AA) attracted new members with its quiz about drinking habits. The list of questions was widely distributed.

"Mad Men" Era Ending - Don Draper Would Need Tons of Followers on Instagram, YouTube

Jane Genova: Speechwriter - Ghostwriter

  I read an e-book about ecommerce because Paul Chaney links to it on LinkedIn Updates. The stock price of WPP , which is part of BigAdvertising, declined about 12%. That happened when its head Martin Sorrell announced a bigger than expected decline in revenue.

Missoni for $40: crashes but future looks amazingly profitable

Jane Genova: Speechwriter - Ghostwriter

Once it recovers from this technical stumble, will gain a leadership, perhaps the number-one, position in ecommerce for the frugal niche. 

SEO+ = Second Language of Business [SLB], plus language of the heart

Jane Genova: Speechwriter - Ghostwriter

  In this era of ecommerce, the second language is SEO or search engine optimization.  The language of business, at least the first one, is the language of accounting. 

Mantras versus Mission Statements? How about a Passion Statement

Dahle Communication

  Guy gives a couple of great examples of companies that have mantras instead of mission statements such as Nike: Authentice athletic performance and eBay: Democratize ecommerce

Drudge Report Gets Down to Business - Headlines Hacking of Internet (the whole e-economy could go down)

Jane Genova: Speechwriter - Ghostwriter

The targets could be the work horses of ecommerce. That ranges from the auto mechanic relying on local search to attract business to Amazon's myriad ecommerce sites. Around 9ish this morning Donald Trump might lost his voice - that is, the one he uses Twitter to transmit.

Guest Blog: Lessons from Bethenny Frankel of The Real Housewives of New York City – How to Build Income

DeFinis Communications

Invest in a user-friendly and well-designed website to help facilitate and automate ecommerce. Got Platform? Part 3 of a Three-part Series: Income. Greenleaf Book Group is a publisher and distributor that specializes in the development of independent authors and the growth of small presses.

That Landing Page - Branding Is Only A Tool In The Sale

Jane Genova: Speechwriter - Ghostwriter

It could disrupt your mindset about your little piece of the ecommerce world. Websites are for selling: Products, services, subscriptions, points of view, need for funds for the non-profit or for the voter to cast the ballot for X politico. That starts on the landing page.

Blockchain - Out of the Gate Via Michael Arrington's Way of Approaching Real Estate Transaction

Jane Genova: Speechwriter - Ghostwriter

My former ecommerce coach- Paul Chaney -attempted to register his vehicle in a state the traditional way. Like all emerging technologies, blockchain will only become standard if there is widespread adoption. Powerful player in tech-Michael Arrington-has recently increased that probability. 

Throught Leadership Content - Less Third-Party Research, No Links (except CTA)

Jane Genova: Speechwriter - Ghostwriter

Yet, the return of thought leadership has made that approach to ecommerce so counterproductive. They're still hanging on: Those content factories which require lots of research from third parties and tons of links to brandname media.

Facebook Brand Pages: Yes, incentives convert posts to sales

Jane Genova: Speechwriter - Ghostwriter

Today I was at a New England auto dealer to pitch my content-provider skills to its ecommerce executives.     One ecommerce strategist had put that $9.99 Incentives always work and they work even better in this economy. 

Web/Mobile: Research Replaces Opinion

Jane Genova: Speechwriter - Ghostwriter

  The mutations in ecommerce have been too abrupt and pervasive for the luxury of using web/digital space for raw opinion.    It's packaged for the over-50 ecommerce player but is useful for all generations which need to stay in business.

Rolling Stone, Counterculture Icon, Up for Sale - But Old-Line Print Players Can Stay Marketable

Jane Genova: Speechwriter - Ghostwriter

I hired an expert in ecommerce as a coach for tone and content. September has been a cruel month for old-line print media. At Vanity Fair, celebrity editor Graydon Carter announced he's retiring. Then, at Rolling Stone, founder Jann S.

Social Media - First You Need To Have Marketing/Sales Down Cold

Jane Genova: Speechwriter - Ghostwriter

On their ecommerce site few subscriptions have been taken. There are those business owners, job applicants and professional services players who are following all the best practices in social media.

Wal-Mart: Does It Get The Ethos of E-Commerce?

Jane Genova: Speechwriter - Ghostwriter

  The division of Wal-Mart with the job opening is Global eCommerce.  There's always the possibility that an enemy of Wal-Mart placed this ad  on Craigslist for a Senior User Interface Writer.    Yet, the ad, printed out on my trusty H-P laser runs five pages.    Five pages.    It takes that for Wal-Mart Global e-Commerce to communicate. 

Thank You, Sally, But I Don't Want To Hear Your Story - Returning To Voodoo Of Mystery

Jane Genova: Speechwriter - Ghostwriter

What's selling in all categories, ranging from media to ecommerce industries, is the how-to. Those with the best put-together landing pages in ecommerce, not the most prominent brands, will be around 5 years from now. Mystery casts spells. Government didn't eat its own dogfood

Jane Genova: Speechwriter - Ghostwriter

Can the ecommerce U.S. In the private sector, accountability is built into software development and rollout by making the makers use it.  The term for that is "eating your own dogfood." "  The bugs get fixed fast.

Hustle Trumps Branding

Jane Genova: Speechwriter - Ghostwriter

Today, during a SKYPE interview for a possible ecommerce assignment, the founder of the company observed I was a hustler. From the get-go, we had hammered into us to develop our branding. It was management consultant Tom Peters who brought the concept of personal branding mainstream.

Ghostwriting: Ghost in the publishing machine, as culture of collaboration takes hold

Jane Genova: Speechwriter - Ghostwriter

  The number-one perk is the exposure to the latest thinking on the new normal, be it in ecommerce, online education, recruiting, or healing. 

Public Speakers: Promote Your Speaking Business With Affiliates

Great Public Speaking

Most ecommerce systems such as KickStartCart will create a link specifically for each affiliate, that they can use just about anywhere online to promote your stuff. You can sell a lot more products and services with an army of affiliates promoting for you.

Those Student, Customer, Client Evaluations - High Angst Among Workforce

Jane Genova: Speechwriter - Ghostwriter

At a call center for the ecommerce unit of a home-improvement service, customers are asked to provide feedback through a survey. Remember when our jobs and professional mobility primarily depended on what our superiors were thinking and the word of mouth of the powers that be?

(Supposed) Best Practices - Beware

Jane Genova: Speechwriter - Ghostwriter

Last night, on Skype, I was consulting with a newbie in ecommerce. In this disruptive era, smart players know better than to follow best practices, at least not slavishly. There is plenty of room to make it big by being an early adopter of whatever.

Beware of What You Write on Social Media - Advice from Francine Denise Ward

Fripp THE Executive Speech Coach

Ward has carved out a niche working with eCommerce entrepreneurs, information marketers, authors, and professional speakers. Check out this video of Attorney Francine Denise Ward's interview on View From the Bay, dealing with Social Media legal issues that can land you in court. A 1989 graduate of Georgetown University Law Center, Francine Denise Ward earned her undergraduate degree in 1986 from the City University of New York Hunter College.

Amazon - Was It Ambushed By The New York Times Or Is Toxic Corporate Culture For Real?

Jane Genova: Speechwriter - Ghostwriter

For example, I can purchase merchandise from other ecommerce platforms instead of that of Amazon. Jon Russell at the influential TechCrunch raises the possibility that The New York Times coverage of Amazon's corporate culture might not have been accurate.

Blissed-out Monk in McDonald's

Jane Genova: Speechwriter - Ghostwriter

In an hour I was going to meet the big boss for the new job I had in legal ecommerce (you bet, my legal blog helped me get the job).  I had neither the orange robe nor the shaved head of a Buddhist monk. 

Caught Myself a Nice-sized Fish: The bait was my legal blog

Jane Genova: Speechwriter - Ghostwriter

  Monday I start a job developing content for a legal ecommerce firm.  Blogging is a mature medium.    As long form it takes time versus short form like Twitter. The space is glutted.    And the big brandnames like Gawker and Business Insider dominate.

Surveys: Smart tactic for 2013

Jane Genova: Speechwriter - Ghostwriter

  A mutually beneficial alliance could be, for example, for a public relations firm to join together a plus-size women's apparel ecommerce company and a national spa regarding attitudes about full-figured females. 

How to Change the World: The 10/20/30 Rule of PowerPoint

Doba Drop ship products for ecommerce sales. How to Change the World A practical blog for impractical people. « A Brief History of Mine | Main | Resolution Assistance » December 30, 2005 The 10/20/30 Rule of PowerPoint I suffer from something called Ménière’s disease—don’t worry, you cannot get it from reading my blog. The symptoms of Ménière’s include hearing loss, tinnitus (a constant ringing sound), and vertigo.

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The Facebook Effect - 6 Ways To Be Personally Authentic

Jane Genova: Speechwriter - Ghostwriter

For example, ecommerce expert, Paul Chaney, is intensely engaged with capturing the beauty of the south in photography, recording his grandchild's milestones, and sharing a commitment to conservative values.

Small Business Blogs, Backs Off from Tweeting

Jane Genova: Speechwriter - Ghostwriter

  I brought that up-to-date with a major section on ecommerce in an article I published in INDIE READER, which Huffington Post linked to. Small business is focused on the conversion rate, that is, how this or that bit of social media converts into a sale. 

Eats/Drink Biz: Does Wi-Fi help or hurt

Jane Genova: Speechwriter - Ghostwriter

  Also, as working people we have to wonder if it's unethical to monopolize a table as we conduct ecommerce which should be turning over and over for wait staff who make their living that way. "Truckers sit outside those eating places with Wi-Fi and send their reports."

LinkedIn Self-Publishing Could Become As Powerful As The Wall Street Journal Op-Ed

Jane Genova: Speechwriter - Ghostwriter

" Better is: "Mobile Changes Ecommerce Game - 5 Must-Dos." Self-publishing on LinkedIn as an Influencer is a smart career move. Officially it is called the Pulse Section. It can bring in new business, get you spotted by recruiters, enhance your branding with colleagues, and build your portfolio of publication credits. The latter you can put in your Media Center on your website.