Ecommerce Retailers Not Sitting Pretty

Jane Genova: Speechwriter - Ghostwriter

Ecommerce newbies just aren't getting the funding, Walker noticed. A major reason why ecommerce retail has fallen out of favor with investors is that the one-time stars such as Shoes.com can fall to earth with a thud. The statistical reality is the 80% failure rate of ecommerce enterprises. Because of the low barriers to entry, there are and will be many startups in ecommerce retail. Of course, ecommerce retailing is not alone in having a high level of failure.

Ecommerce - Will It Be Derailed by Porch Package Theft?

Jane Genova: Speechwriter - Ghostwriter

The dark side of human nature, not technology, could derail the potential of ecommerce.    Yes, ecommerce could become another failed business practice because of the human element.   USA Today , as are so many media outlets, presents this problem: the growth of porch package theft. According to Xfinity Home, about 30% of Americans report they have been victims of this crime. And, the Denver police note that only about 7% of the thefts haver resulted in an arrest.

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Gawker the Company Valuable for Ecommerce

Jane Genova: Speechwriter - Ghostwriter

In fact, had Gawker founder Nick Denton and his merry band of mischief makers invested less attention in Gawker and more in ecommerce, they might have prevented "Hogan v. As John Herrman points out in The New York Times , the company's value is in its potential for ecommerce. If Ziff-Davis buys Gawker the company, the high-profile content/commenting gossip site Gawker could disappear. That's not where the real money is.

Ecommerce - Brick & Mortar Is (Burnt) Toast

Jane Genova: Speechwriter - Ghostwriter

From that time-consuming, frustrating experience of shopping in-person I have been transformed into an ecommerce-first consumer. Choice and pricing are tilted toward ecommerce. An aging Baby Boomer, my purchasing comfort zone is seeing, touching, and often even trying out what I am shopping for. That goes from tomatoes to equipment for a home gym.

Businesses & Ecommerce - Google Is the New Homepage

Jane Genova: Speechwriter - Ghostwriter

Previously, Chaney had been editor-in-chief of a publication on ecommerce. Ecommerce is an ever-changing living entity. Businesses might be investing too many resources-and too much hope-into their website. Sure, some the content of the website per se will make it to a high ranking on Google. But much of it, research and experience indicate, is being ignored by potential prospects.

Best Buy's CEO Corie Barry Stays On, Business Thrives Despite Ecommerce

Jane Genova: Speechwriter - Ghostwriter

  The CNN Business article notes that Best Buy has been among the few retailers with a brick and mortar legacy to hold on during the era of ecommerce. The investigation by law firm Sidley Austin had been kicked off by an anonymous letter to Best Buy's board. The letter alleged that the chief executive officer Corie Barry had had an inappropriate relationship with a colleague before taking her current job. 

2020 40

Ecommerce - Walmart Continues War Against Amazon with Acquisition of Bare Necessities

Jane Genova: Speechwriter - Ghostwriter

  Now it's just about time for Walmart to have a clever branding agency position and package it as  the  leader in ecommerce.  The Walmart we currently know could soon be a drive-thru we swing by to pick up merchandise we ordered online. That Click and Collect merchandise could be groceries or, Walmart's latest acquisition - the lingerie of Bare Necessities.    There's a war going on. And it's Walmart against Amazon.

Yes, State/Local Gov Can Collect Tax in Ecommerce - Game-Changer

Jane Genova: Speechwriter - Ghostwriter

In addition, shareholders in ecommerce companies like Amazon have also taken note it could be a setback in the growth of ecommerce. In a 5-4 vote, the U.S. Supreme Court ruled that state and local governments can impose sales tax in online purchases. As Gregg Stohr reports in Bloomberg , that could mean between an additional $8 billion and $23 billion for government.

Small Business (including law firms) and Ecommerce - Realities of Local Search

Jane Genova: Speechwriter - Ghostwriter

  Here are the details on that ecommerce reality. Yes, the reality in ecommerce is: Google is your homepage.  Most small law firms and solo lawyers have a local business. So do the bakery which specializes in Italian cookies and the hair salon which makes house calls to the elderly and disabled.    Yet, their websites frequently aren't set up for that. Both the text and the tech aren't configured to attract clients in that state. 

Ecommerce - Landlords Could Halt Momentum (Amazon, You May Have A Problem)

Jane Genova: Speechwriter - Ghostwriter

What could stop the momentum of ecommerce? " If more and more landlords enact that kind of policy, ecommerce will have to switch from right-to-the-home delivery to leaving the package at a facility like the FedEx branch, UPS, or a stand-alone center. Answer: Landlords. In The Wall Street Journal , Laura Kusisto reports: "Camden Property Trust was being buried under a mountain of packages. So the Houston-based apartment landlord took drastic measures.

2015 50

Ecommerce Is Everything: Don't judge a store by its brick & mortar

Jane Genova: Speechwriter - Ghostwriter

  Now it's the ecommerce economy.    Since Wal-Mart is weak in ecommerce it could lose its momentum.    I look at ecommerce for the financial information company Motley Fool.  Remember the experience economy?    And what retail does with web and mobile has become more important in earnings as well as stock price than the performance art inside the brick and mortar. 

U.S. Postal Service Gets Hang of Era of Ecommerce

Jane Genova: Speechwriter - Ghostwriter

Postal Service is getting a feel for how to operate in an era of ecommerce.  Finally the distressed U.S.   POLITICO reports that it is piloting a program in San Francisco of same-day delivery for merchandise purchased on the Internet.    That would start on December 12 and could generate $10 million to $50 million annually, just in San Francisco.    Delivering packages is the one niche in which the USPS has been doing okay. 

Walmart "Doing an Amazon" - In 2 Ways

Jane Genova: Speechwriter - Ghostwriter

First of all, it is shifting aggressively from being brick & mortar to a leading ecommerce player. The most recent has been a 77% stake in Indian ecommerce company Flipkart. Flipkart controls almost 40% of the Indian market for ecommerce. Since we hate shopping for groceries, that could turn into Walmart's signature ecommerce service.  The day could soon come when someone wanting to order X will go to the Walmart ecommerce site, not the Amazon one. 

New Playbook for Success - Brooks Brothers Files For Bankruptcy (pitching goes direct, less embedded in symbolism)

Jane Genova: Speechwriter - Ghostwriter

  Brooks Brothers also parachuted into ecommerce. The Wall Street Journal coverage of the Brooks Brothers bankruptcy mentions several lawyers who no longer suit up for success. Instead they wear casual attire. Yes, even lawyers. And although Brooks Brothers added that category to its traditional suit niche the competition in casual was better at it than they.  About a fourth of its sales came from that. 

2020 40

Daily Mail Joins Media Outlets Issuing Anna Wintour's "Obituary," (along with death of traditional lux sector)

Jane Genova: Speechwriter - Ghostwriter

Fast fashion, skilled discount players, and ecommerce are collectively eating away at not only lux sales but its branding. Media is a herd business. Right now the stampede is not to praise Anna Wintour but to bury her. The latest "obituary" has been issued by the influential Daily Mail. Given the power of media, it doesn't take much to set off that stampede. Among the drivers have been former Vogue editor Andre Leon Talley's memoir "The Chiffon Trenches."

2020 43

Backlash Against Publications Making a Buck from Amazon Prime Day Deals

Jane Genova: Speechwriter - Ghostwriter

The best of times for ecommerce might have become the worst of times for laborers. Around the world, Amazon workers have become a symbol of the exploitative labor conditions associated with online shopping. Some compare what's going down now to what was standard in the Industrial Age. In his novels Charles Dickens captured the rawness of that shift from mom and pop home enterprises to the brutality of struggling to earn a living in factories.

2019 43

Tom Antion Internet Marketing Retreat Center Home Based Business

Great Public Speaking

There is nothing more rewarding financial and lifestylewise than having an ecommerce operation run from your home office or home based business. [link] Take an behind the scenes peek at Tom Antion's famous Great Internet Marketing Retreat Center. If you want a home based business, then you've got to watch this video. Tom Antion & Associates Internet Marketing Expert: Tom Antion

Many Bars Closed or Limited in Capacity, The Lonely Belly Up to Supermarket Grocery Checkout

Jane Genova: Speechwriter - Ghostwriter

Enraged, we can abandon our shopping carts and exit the way we do when tech is lousy in ecommerce. Bartenders have been the universal ear for The Lonely. That's why that line of work is so lucrative. Those feeling they have been heard leave big tips.

2020 56

And, So, We Came to Love Walmart (and all the more since our portfolios took such a hit yesterday)

Jane Genova: Speechwriter - Ghostwriter

  Now, for some progressives, it is the ecommerce player to root for - and against Amazon. Walmart admittedly had a clunky start in ecommerce. Not so long ago Walmart was  the villain. Among its crimes was putting mom & pop out of business.  The memory is vivid of The New York Times' expose of how Amazon treats its employees. 

2018 40

As Retail Waits for the Messiah - Pier 1 Files for Chapter 11

Jane Genova: Speechwriter - Ghostwriter

Sure, Pier 1 got on the ecommerce train - with some success. Pier 1 represented affordable cool in furniture and interior-decorating accessories. For young people starting out and the bit older restarting their lives after a divorce or relocation that was the first stop in shopping for furnishing the new apartment.    That was then. Today, with the stock market closed, Pier 1, reports MarketWatch filed for Chapter 11. That means, unlike a Chapter 7, it is going to hold on.

2020 40

That Landing Page - Branding Is Only A Tool In The Sale

Jane Genova: Speechwriter - Ghostwriter

It could disrupt your mindset about your little piece of the ecommerce world. Websites are for selling: Products, services, subscriptions, points of view, need for funds for the non-profit or for the voter to cast the ballot for X politico. That starts on the landing page. That's where the call to action (CTA) is. Sure, the rest of the website, including the home page, is important. But most of that involves branding. Branding is a sales tool. It could be a major factor.

2015 47

Layoffs - Long-Term New Usual (you have to prepare to lose your job, likely several times)

Jane Genova: Speechwriter - Ghostwriter

In addition to that shaky job as project manager at Company X you deliver pizza on the weekends or start an ecommerce site selling used clothes. There was that bit of euphoria among businesses. The COVID-19 shutdowns were ending. Pent-up demand was bursting out.

2020 52

JC Penney's Long Slide into Irrelevance Ends in Filing Chapter 11

Jane Genova: Speechwriter - Ghostwriter

Eventually ecommerce, skilled discounters, and players in the fast fashion box took over retail. COVID-19 and government-mandated store closures were just the tipping point. For most of the 21st century J.C. Penney, which filed for Chapter 11 today , just couldn't engage with consumers. Here is a copy of the bankruptcy petition.    But the most dramatic setback came with the hiring of Ron Johnson from Apple in 2011. His very hiring was a mistake from the get-go.

2020 43

Interview: Jag Randhawa – Technology Innovator

Ian Griffin - Professionally Speaking

Jag serves as the Vice President of Information Technology and eCommerce at CAMICO Mutual Insurance, where he manages the Technology portfolio and eCommerce channel. “Creativity is thinking up new things. Innovation is doing new things” – Theodore Levitt Jag Randhawa shares a deep passion for making a difference in the world, and enjoys sharing his life lessons through speaking.

Quiz Marketing in Professional Services

Jane Genova: Speechwriter - Ghostwriter

It is a fundamental of ecommerce to involve the prospect. Quiz marketing is nothing new. Way back when, nonprofit Alcoholics Anonymous (AA) attracted new members with its quiz about drinking habits. The list of questions was widely distributed. That ranged from  frontloading it in AA local meeting brochures to ensuring it makes its way into the desks of medical doctors. 

Wal-Mart: Does It Get The Ethos of E-Commerce?

Jane Genova: Speechwriter - Ghostwriter

  The division of Wal-Mart with the job opening is Global eCommerce.  There's always the possibility that an enemy of Wal-Mart placed this ad  on Craigslist for a Senior User Interface Writer.    Yet, the ad, printed out on my trusty H-P laser runs five pages.    Five pages.    It takes that for Wal-Mart Global e-Commerce to communicate. 

Social Media - First You Need To Have Marketing/Sales Down Cold

Jane Genova: Speechwriter - Ghostwriter

On their ecommerce site few subscriptions have been taken. There are those business owners, job applicants and professional services players who are following all the best practices in social media. For instance, they have taken a training course on how to maximize networking and actual selling potential on LinkedIn. They are up to date on the Google rules for mobile. And they pay plenty of attention to keywords in everything. Then they notice the results aren't coming.

2015 52

Facebook Brand Pages: Yes, incentives convert posts to sales

Jane Genova: Speechwriter - Ghostwriter

Today I was at a New England auto dealer to pitch my content-provider skills to its ecommerce executives.     One ecommerce strategist had put that $9.99 Incentives always work and they work even better in this economy.    That's one tactic which can turn a Facebook fan or brand page into a sales mechanism.    No, Facebook isn't just about branding and other intangibles.

Walmart Gets Digital

Jane Genova: Speechwriter - Ghostwriter

Or, more accurately ecommerce and it's been able to grow its grocery niche. Here's an analogy: Few of the publication outlets with a print legacy have been able to scale. From the New York Daily News to Conde Nast there have been losses and layoffs. So, many of us didn't expect much from old-line retailer Walmart. Other brick and mortar players such as JC Penney and Kohl's were floundering.    But, Walmart has gotten digital.

Web/Mobile: Research Replaces Opinion

Jane Genova: Speechwriter - Ghostwriter

  The mutations in ecommerce have been too abrupt and pervasive for the luxury of using web/digital space for raw opinion.    It's packaged for the over-50 ecommerce player but is useful for all generations which need to stay in business. Time to get serious, again.    Our prospective employers, clients, and customers demand information, served with a side of intense insight.

Beware of What You Write on Social Media - Advice from Francine Denise Ward

Fripp THE Executive Speech Coach

Ward has carved out a niche working with eCommerce entrepreneurs, information marketers, authors, and professional speakers. Check out this video of Attorney Francine Denise Ward's interview on View From the Bay, dealing with Social Media legal issues that can land you in court. A 1989 graduate of Georgetown University Law Center, Francine Denise Ward earned her undergraduate degree in 1986 from the City University of New York Hunter College.

Bitcoin - Lobbyists, Public Relations Pros Understand Power of Regulatory Uncertainty

Jane Genova: Speechwriter - Ghostwriter

Some smirked about ecommerce. It's downright primitive. Fear of the unknown is the most terrifying form of angst. CaveMan didn't fear so much the lion he had spotted as the other predators that might or might not be lurking in the woods. So, it should have been expected that the perceived value of bitcoin would plummet as the world embraced that it as well as  other cryptocurrencies would be regulated. But no one could predict how. By what entities. Or when. 

2018 43

Brandnames in Play - Michael Arrington, Perkins Coie, Winklevoss Twins

Jane Genova: Speechwriter - Ghostwriter

  If cryptocurrency goes the way of overvalued ecommerce startups at the end of the 1990s, the brandnames of those who championed the digital currency could take a hit.  Bitcoin value has nosedived 70% since its high last December. What's driving that down is the combination of regulatory clampdowns (e.g. Japan) and security breakdowns in the exchanges (e.g. South Korea). All that is fact. The speculation is focused, reports Bloomberg , if Bitcoin can bounce back.

2018 40

Mary Meeker's 2018 Internet Presentation - Few Stunners

Jane Genova: Speechwriter - Ghostwriter

For example, Google has gone beyond selling ads to being an ecommerce player with Home Ordering. Annually, Mary Meeker from Kleiner Perkins presents a trends slide show about the internet. This year's had few oh-I-didn't-realize that. The closest to a gee-whiz was the stat that U.S. adults spend 5.9 hours daily online. That's up from 5.6 hours the year before. Of those, 3.3 hours are spent on mobile.

2018 40

Mantras versus Mission Statements? How about a Passion Statement

Dahle Communication

  Guy gives a couple of great examples of companies that have mantras instead of mission statements such as Nike: Authentice athletic performance and eBay: Democratize ecommerce.  In Guy Kawasaki's book Reality Chec k (as well as his blog ), Guy talks about putting together a Mantra for your business versus a mission statement. He states simply that "A mantra is three or four words that explain why your product, service, or company should exist."

2009 113

"10100 Fund" - Big Opps for Travis Kalanick's Reputation-Restoration Campaign

Jane Genova: Speechwriter - Ghostwriter

That will be in the real estate, ecommerce, and innovation sectors in Chin and India. As the world learned from his testimony at the "Waymo v. Uber" trial (before it was settled), Travis Kalanick is a player with extreme ambition. So, it should have been expected that not long after he had been forced out of Uber he would leverage his resources into a rebranding. He had grown too old for the bad boy image.

2018 40

The Growing "Just Hang in There" Career Strategy (it can make you rich)

Jane Genova: Speechwriter - Ghostwriter

"  In those four years I have been able to rebuild my communications boutique to include lots of ecommerce. It sounds counterintuitive. But anecdotal evidence proves out it's true: The more detached a careerist is, the more successful. Those too focused on what it takes to get ahead frequently make mistakes because of tunnel vision. So, it should be no surprise that this growing career strategy among aging professionals is making them rich.

2018 40

Cover Letters - Generics Get Tossed

Jane Genova: Speechwriter - Ghostwriter

For example, in a contract assignment in ecommerce the relevant keywords could be: Certification in Google AdWords. The cover letter is the way you introduce yourself to those who can hire you for jobs, contract assignments, or new business for your enterprise. You have just a few seconds before the recipient or robot will toss that cover letter into the don't-read-further box. The first must-do not to be eliminated is to frontload the keywords robots are scanning for. What are they?

2018 43

Blockchain - Out of the Gate Via Michael Arrington's Way of Approaching Real Estate Transaction

Jane Genova: Speechwriter - Ghostwriter

My former ecommerce coach- Paul Chaney -attempted to register his vehicle in a state the traditional way. Like all emerging technologies, blockchain will only become standard if there is widespread adoption. Powerful player in tech-Michael Arrington-has recently increased that probability. 

2017 40

Thank You, Sally, But I Don't Want To Hear Your Story - Returning To Voodoo Of Mystery

Jane Genova: Speechwriter - Ghostwriter

What's selling in all categories, ranging from media to ecommerce industries, is the how-to. Those with the best put-together landing pages in ecommerce, not the most prominent brands, will be around 5 years from now. Mystery casts spells. That was the secret sauce in Steve Jobs' marketing strategy for Apple. Every brandname member of the media, every tech player, every major electronics retailer plugged into Apple's official product announcements.

2015 50

Bob Dilenschneider's "Decisions" - Book Game Interrupted

Jane Genova: Speechwriter - Ghostwriter

His book "The Four" has served as a platform for his comprehensive guidance about Everything Ecommerce. The advice book "Decisions" will be published by Citadel Press January 1, 2020. The meme is that the decisions made now shape the future. The format for delivering that guidance is practical advice by 23 leaders. So far, pre-publication sales aren't brisk. On Amazon , the book ranks 2,267,262. As yet, there are no customer reviews.

2019 43

Ghostwriting: Ghost in the publishing machine, as culture of collaboration takes hold

Jane Genova: Speechwriter - Ghostwriter

  The number-one perk is the exposure to the latest thinking on the new normal, be it in ecommerce, online education, recruiting, or healing.  Ghostwriters, like all professionals, are bearing witness to upheaval in how we are perceived, what roles we play, and what recognition we receive. 

2013 47

Healthcare.gov: Government didn't eat its own dogfood

Jane Genova: Speechwriter - Ghostwriter

Can the ecommerce U.S. In the private sector, accountability is built into software development and rollout by making the makers use it.  The term for that is "eating your own dogfood." "  The bugs get fixed fast. Apparently, the government didn't follow that best practice of the business world.  In the current issue of BLOOMBERG BUSINESS WEEK, the sidebar says: "Barack Obama promised to use technology to make Americans believe in government.