Distressed Harley-Davidson's Brilliant Marketing Initiative - Hiring Interns to Ride/Document on Social Media Hogs Across U.S. of A.
Jane Genova: Speechwriter - Ghostwriter
APRIL 23, 2018
and document their adventures on social media. Harley-Davison's branding challenge has been to connect with a new generation. Baby Boomers, who made the hog a symbol of freedom, are becoming too cautious to continue motorcycling.