White Papers & Thought Leadership - 6 Must-Dos

Jane Genova: Speechwriter - Ghostwriter

A growing platform for how they are doing that is through the  white paper.  A white paper, of course, requires an investment of resources, including the ghostwriting services of communications experts such as myself. White papers are simply one tactic. 

2017 52

Blogging: As Your Publishing Options Increase, Where To Invest Your Resources

Jane Genova: Speechwriter - Ghostwriter

"Should I continue to blog?"  "  That's a question I receive from clients, prospects, and even colleagues. After all, there are so many more ways to gain exposure through publishing.

2014 65

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Trending Sources

How to book more business and own your niche

Ian Griffin - Professionally Speaking

Create ebooks, white papers, and special reports that you give away. Distribute articles to websites to reach your target audience or write articles for print publications. You can automate much of the distribution of the content between these different sites.

2013 239

Marissa Mayer: Her Executive Communications Staff Let Her Down

Jane Genova: Speechwriter - Ghostwriter

That's something the executive can react to and what, when final, will be distributed to media, posted on the company website and repurposed into opinon-editorials and maybe even white papers.

2014 56

E-Book = New price of entry

Jane Genova: Speechwriter - Ghostwriter

  They want them to distribute on their digital sites.    The odds are better that they will be downloads versus white papers.

Age of Parody: Tweet, YouTube, text message could be deadly

Jane Genova: Speechwriter - Ghostwriter

" This doesn't mean that the long form, such as press releases, white papers, even books, are over as communications vehicles.    What is threatened are the usual channels of distribution.    However, plan to distribute it manually to select constituencies, as a tweet or retweet, as link on a blog, link on social network such as Facebook or LinkedIn, or by reference on a YouTube or text message.   Humor operates on brevity. 

Book no shortcut to employment Promised Land

Jane Genova: Speechwriter - Ghostwriter

  You do it all:  Networking, temporary jobs to update expertise and contacts and a resume, consulting to try out self-employment, coming up with hooks or gimmicks to get attention, digital outreach such as blogging and tweeting, pro bono and volunteer work to gain access to big names including in politics, and publishing books, white papers and other materials in a low-cost, high-reach way that is possible at the time. 

2009 40

How to Develop an Effective Lead Generation Strategy


Creating and distributing relevant content is the first pillar of organically capturing early stage leads and moving them further down the sales funnel. Getting plenty of traffic does not automatically equals sales and profits.

Is Your Business On-Demand?

Raise Your Profile & Your Profits!

 Are you writing letters to your prospects, articles, tip sheets, white papers, market analysis, Blogs, etc. Remember: The broad distribution of your expertise markets your business 24-7, 365. In his books and presentations, Generation Why expert Eric Chester speaks of how impatient this young, emerging workforce tends to be. As a father of three, I certainly know this to be true.

2006 40

Trite, Banal, and Boring: How to Generate Content that Creates High-End Brands


And how many of us actually read that 50-plus page, white paper filled with bullet points we already knew? Example : Instead of writing about the top ten recommendations in getting media attention, a PR firm distributes a white paper about the biggest trend: cause marketing and its impact on media relations and branding.

Buyer 24