What is a Business Model Canvas?


Customer Segments. Simple and traditional segmentation analysis must be done to identify the top segments of the model. It is crucial that you identify clearly the segments as when facing reality, you will need to focus only in a few (1 or 2) to really test your model without a full operation in place. Focus on solving a real pain for the segments identified. Who distributes the product?

2018 55

An Executive’s Guide to Pricing Strategy Models


You may need to come up with a tiered pricing strategy to meet the ‘value factor’ for various customer segments. Cost-based pricing strategy is pretty straightforward — you base your product price around the cost of its production, manufacturing, and distribution (or COGS ).


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Disney - StuckStuckStuck

Jane Genova: Speechwriter - Ghostwriter

Disney will have to create its films more cost-effectively in the face of decreased overall revenue and break into fresh-for-it distribution systems.  There is a huge market segment of fellow Ok, Boomers in professional services and the Fortune 100 which we serve well.  

2020 56

Presentation Tip: Timeline Visuals

Dave Paradi's PowerPoint Blog

Make sure the marks are evenly spaced by using the Distribute function in PowerPoint and that there is text to indicate what time period each segment represents. If you need the audience to be able to see the divisions of the time segments across the whole slide, you can use dashed lines to separate the time segments instead of the small vertical lines.

Value Stream Mapping (VSM): Guide for Manufacturing Leaders


Being a versatile tool, you can apply VSM to both the entire production chain or just certain segments of it to search for improvement opportunities. Reassess your distribution and marketing strategies if that’s the case or consider reducing the production volume of non-moving goods.

2020 52

"Here's My Book on That." - Traditional Marketing Tactic Risky in Era of Amazon

Jane Genova: Speechwriter - Ghostwriter

It's usually distributed as a freebie. Also, making the e-book available online can facilitate collecting data about market segments. "Unless you can also afford a top publicist, specializing in promoting books, think twice before hiring a ghostwriter like myself to create one for you." " That's what I warn prospects who contact me about researching, conducting the interviews for, and ghostwriting a book for them.

Food Marketers Beware - Research by Food Behavior Expert Brian Wansick Challenged

Jane Genova: Speechwriter - Ghostwriter

  For example, even if there hadn't been alleged fudging of data, there is the reality that market segments can mutate quickly. By time the findings are distributed, Millennials might have already altered their snacking preferences.  Research on, say, the shopping habits of retired military, could give food marketers the edge - at least in that niche.

2017 40

Step-By-Step Guide to Creating a Viable Go to Market Strategy


Conquering a single market or customer segment is never enough – there’s always room for expanding further. A Go-to-Market Strategy (GTM Strategy) is a tactical framework that breaks down all the steps necessary to succeed in a new market or with a new audience segment. Distribution. What will be your channels for distributing your products? The ultimate goal of any business is to grow and scale over time.

2019 50

An Introductory Guide to Brand Management For Business Leaders


In our previous blog post about psychographic segmentation we also showed how brands like Starbucks, Porsche, and The Meatball Shop, used consumer data to refine their positioning and brand marketing if you care for more examples.

2020 52

Quick Guide: Understanding the Pareto 80/20 Principle


The principle can be applied to market segments, current customers, pricing of products, employees, etc. Similarly, the Pareto Index in economics is used for understanding income and wealth distribution.

2020 52

Best PowerPoint Templates for Presenting Decision Making Models


The Eisenhower Priority Matrix divides tasks into four segments. Named after an economist by the name of Vilfredo Pareto, the principle is based on the mathematical theory of Pareto Distribution.

News Corp: Those 2 attempted suicides by journalists at SUN

Jane Genova: Speechwriter - Ghostwriter

  Investors want him to do just that and focus on the more profitable cable, broadcast, and film segments.  some have gotten lucky and secured employment in the surging video production and distribution industry.  Time does not seem to be on the side of the employees at the SUN, the UK newspaper owned by News Corp.    At it have been allegations of bribery and rumors that Rupert Murdoch might just cut loose the newspaper part of his business. 

2012 40

Facebook Fails Crisis Communications - Competitor Which Is Responsive Can Crush that Social Network

Jane Genova: Speechwriter - Ghostwriter

That list should have been created and distributed globally with the theatrical flourish of how Martin Luther posted his reform measures on All Saints' Church door in 1517.  There was even a segment informing viewers on checking the ways in which they are being tracked by Facebook. During the volatile 21st century, crisis communications is a mature industry.    Everyone  knows the drill.

Niche Marketing - Not So Easy Finding Exactly the Right Niche for Your Business

Jane Genova: Speechwriter - Ghostwriter

I niched that down further to the market segment of the over-50. Positioning and packaging myself as a coach whose mission was to outsmart ageism brought in content-creation assignments from atypical market segments.   Among the tools I leveraged to promote the niche was writing and distributing free ebooks related to the niche. The genius of Staples way back when was this: It identified a niche that needed to be served.

2018 40

How to Use Gap Analysis to Improve Business Performance


Market competition and market segmentation. Finally, in fast-moving industries, there may be so much shifting and changing constantly, that an analysis may be outdated before it can be published and distributed. How do you run a business that’s profitable, efficient, and primed for growth? You have to stay on top of things at once. Every process must work as perfectly as possible. At any given moment, you should know where you should invest time and resources.

How to Carry Out a Feasibility Study and Get Better at Business Decision Making


Desirability: Targeted customer segments, current customer relationships (can be assessed using the VoC data ), main marketing/distribution channels. It’s a well-known fact that projects fail more often than they succeed. This happens for a multitude of reasons, but the lack of proper planning tends to be the most common one. The best tool for determining whether your project will be a win or a loss is a feasibility study.

2019 46

Brand Equity: The Sustainability Factor

Jane Genova: Speechwriter - Ghostwriter

That “a lot” includes office operations, production ranging from raw materials to packaging, supply chain management, marketing, and distribution. The most obvious example is that energy-efficient processes and distribution significantly reduce expense. One method is to apply all the following five steps:  Market segmentation, Financial analysis, Demand analysis, Competitive benchmarking, and Brand value calculation.

2011 40

3 Conversations You Must Have to Get Big-Fee Speaking Engagements

Pivotal Public Speaking

Vickie speaks and consults with clients throughout the world about selection trends in high-fee segments and strategies that position experts for those opportunities. Her market intelligence updates are distributed throughout the US as well as 17 other countries. Many experts who want more big-fee speeches start off with all the right tools: great topics, fabulous speaking style, and a book with a lot of buzz. Unfortunately, many don’t get past the free-speech circuit.

Fees 50

How to Develop an Effective Lead Generation Strategy


Creating and distributing relevant content is the first pillar of organically capturing early stage leads and moving them further down the sales funnel. There are several pillars to succeeding with direct emails: Advanced list segmentation: send different personalized offers to different types of buyers, based on their background and past interactions with your brand. Getting plenty of traffic does not automatically equals sales and profits.

From Free to Fee: How Experts Get Paid to Speak

Pivotal Public Speaking

Vickie speaks and consults with clients throughout the world about selection trends in high-fee segments and strategies that position experts for those opportunities. Her market intelligence updates are distributed throughout the US as well as 17 other countries. You’re already on the speaker’s circuit, using concurrent session programs at industry events as marketing opportunities. Each year, you get return invitations, rave reviews, and high evaluations.

Fees 40