The Lean Startup Approach for Creating Successful Startups


It is a working document that consists of ideas and probabilities in the realm of all 9 components within the canvas, including – Problem Solution Key Metrics Unique Value Proposition Unfair Advantage Distribution Channels Customer Segments Cost Structure Revenue Streams.

Video - Marketing Power Tool, But Only If Used Right

Jane Genova: Speechwriter - Ghostwriter

For example, more than 50% of those in the loop have found the use of video to be generating the highest ROI. Here are the eight primary ones: Targeted at wrong segment. Widely distributing the weak ones can be downright counterproductive, hurting the brand.

2020 56

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Step-By-Step Guide to Creating a Viable Go to Market Strategy


Conquering a single market or customer segment is never enough – there’s always room for expanding further. A Go-to-Market Strategy (GTM Strategy) is a tactical framework that breaks down all the steps necessary to succeed in a new market or with a new audience segment. Without this, you will fail to create an actionable, and ROI-driven marketing strategy and engage with your prospects. Distribution. What will be your channels for distributing your products?

2019 50

How to Carry Out a Feasibility Study and Get Better at Business Decision Making


Clearly negative ROI post-implementation. Desirability: Targeted customer segments, current customer relationships (can be assessed using the VoC data ), main marketing/distribution channels. No matter what type of project your business is considering the financial costs and potential ROI will be a major factor in determining feasibility. It’s a well-known fact that projects fail more often than they succeed.

2019 46

How to Develop an Effective Lead Generation Strategy


Creating and distributing relevant content is the first pillar of organically capturing early stage leads and moving them further down the sales funnel. There are several pillars to succeeding with direct emails: Advanced list segmentation: send different personalized offers to different types of buyers, based on their background and past interactions with your brand. Bonus point: unlike other strategies, PPC allows you to track the ROI of your lead gen campaigns up to a penny.