Step-By-Step Guide to Creating a Viable Go to Market Strategy
MARCH 27, 2019
Lead generation. Budget and Resources + KPIs/Metrics: Decide on the key milestones in your go to market strategy and set KPIs for measuring the success of your initiative. Without this, you will fail to create an actionable, and ROI-driven marketing strategy and engage with your prospects. Distribution. What will be your channels for distributing your products? Finally, jot down the success metrics and KPIs you will use to measure the success of your launch.