An Executive’s Guide to Pricing Strategy Models
JULY 2, 2020
Ever wondered why the two seemingly same products come with a rather different price tag? Well, that’s the pricing strategy in action — something every business works hard to get right. So buckle up, this is a long post, explaining how to set competitive pricing for the products and services you are selling, using various models and approaches. What is Pricing Strategy? A pricing strategy is your approach to selecting the best price for your products or services.