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Dollar Store Branding - Excommunicado
Jane Genova: Speechwriter - Ghostwriter
SEPTEMBER 5, 2019
Soon enough, through word of mouth as well as media coverage, there could be an unofficial excommunicado against all dollar stores, as there had been in film "John Wick 3." " When the dollar store first entered neighborhoods, both affluent and low-income, its branding was on the side of the angels. Often discounts were (and still are) significant. Yes, dollar stores sell food but not much in the way of fresh vegetables and fruits.
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