New Power Brands in Brick and Mortar Retail - Goodwill and Salvation Army

Jane Genova: Speechwriter - Ghostwriter

  The new power brands in retailing have become discounters associated with respected causes. Meanwhile, the brands of some retail discounters such as the dollar stores have become tarnished, as The Wall Street Journal reports. They are being targeted for everything from allegedly selling merchandise after the expiration date to pushing full-service grocers out of low-income neighborhoods.  But the prices were about one-third the best in other discounters.

2019 43

Dollar Store Branding - Excommunicado

Jane Genova: Speechwriter - Ghostwriter

Often discounts were (and still are) significant. Yes, dollar stores sell food but not much in the way of fresh vegetables and fruits. In addition, lawsuits contend that dollar stores sell expired merchandise.   Branding Current Affairs Film Food and Drink Games legal Media Personal Musings Rebranding Selling Travel ValuesThe message is out: The dollar store in your neighborhood is not your friend.

2019 43
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Family Dollar - Way It's Trying to Turn Customers into Loss-Prevention Posse

Jane Genova: Speechwriter - Ghostwriter

One out of 11 people will take the five-finger discount, documents the National Association for Shoplifting Prevention. And with each incident the retailer loses $2 to $200 of merchandise. Interestingly, no reward is offered for preventing anyone's taking the five-finger discount. Current Affairs Ethics Games Intuitive legal Personal Musings Selling Values

2017 40

Kroger - It's Like Facebook In That It Wants You Never To Leave

Jane Genova: Speechwriter - Ghostwriter

There you can get organic/natural food, a huge assortment of discount private-label merchandise, prescriptions filled, and highly competitively-priced gasoline. If we forget to ask for them, the check-out clerk tactfully asks if we want to take advantage of the discounting. And I don't know if this was staged: When I requested the discounting, the clerk apologized and asked for ID. " Branding careers Current Affairs Food and Drink Games Selling

2015 52

2+ Months Holiday Season - Marketers Shooting Themselves in the Foot

Jane Genova: Speechwriter - Ghostwriter

Since mid-October retailers have showcased Christmas decorations and other merchandise. Within 3 months they are offering steep discounts.   Branding Current Affairs Games Intuitive Media Music Personal Musings Selling Travel ValuesOn Facebook, during the third week of October, a woman posted:  Please let me enjoy Halloween.    It's almost as if the marketers throughout America have made a pact to create a 2+ months holiday season.

2017 40

GoodWill - Black Friday, Austintown, OH

Jane Genova: Speechwriter - Ghostwriter

At GoodWill, both males and females were totally preoccupied with sizing up the merchandise. Also, the discounts associated with its rewards program kicked in. Since I now am enrolled in that program I can't double-dip with the over-60 discount one too. At the check-out, with all the discounts totaled, the two sweaters set me back only about four dollars.   Current Affairs Personal Musings Selling Values

2017 40

Goodwill Retail - Best Value Brand

Jane Genova: Speechwriter - Ghostwriter

That's when other discount retailers such as the dollar stores are empty.  For those over-62, such as myself, there is also a discount. You might be wondering: Okay for a laundry basket, but don't I fear "bugs" in other kinds of merchandise?   animal companions Branding Current Affairs Ethics Games Generational Divide legal Media Personal Musings Selling Sports Travel Values Web/Tech

2016 53