How to Develop an Effective Lead Generation Strategy
FEBRUARY 14, 2019
And the methods you will use for turning those visitors into customers comprise your lead generation strategy. What is Lead Generation? Leads are people who have shown interested in your company’s product or services in some way e.g. signed up for your newsletter, requested a call, left their contact information or asked for a demo. Lead generation is the process of drawing in those warm prospects and gauging their interest in your offerings.