What is the Direct to Consumer (DTC) Business Model?


Everyone should be paying more attention to the Direct to To Consumer (DTC) space as it’s booming! According to a study by the IAB , two-thirds of customers expect to have direct connectivity with brands. Which Direct to Consumer Brands are Leading The Way.

2020 83

Directing the message - Tiger finally speaks

Dahle Communication

At best, what you can do is help direct which way you'd like the discussion to go - almost like a discussion leader would do in a group setting. You can't dictate what people will say, but you can at least give them some direction. This is what Tiger should have realized right away - sadly he didn't, so the message went anywhere and everywhere with no direction coming from Tiger.

Direct 143

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Three tips for directing your audience's response

Speak Schmeak

Have you ever asked your audience a question, only to be bombarded with personal stories and responses that shifted the direction of where you wanted to go? Direct your question with clear words and concepts. Direct, focus, and channel your questions in such a way that you get the responses you seek. Share your tips for directing your audience's response!

Direct 150

How to give directions

Speak Schmeak

This post on giving directions stirred up a little controversy, so I'm happy to share a new study that clears up the question of east/west vs. left/right a little. We each have different preferences for how we like to give and receive directions, but a combination of both "route perspective" and "survey perspective" can be helpful.

Direct 100

New Playbook for Success - Brooks Brothers Files For Bankruptcy (pitching goes direct, less embedded in symbolism)

Jane Genova: Speechwriter - Ghostwriter

The game, I have observed, is more direct. The Wall Street Journal coverage of the Brooks Brothers bankruptcy mentions several lawyers who no longer suit up for success. Instead they wear casual attire. Yes, even lawyers.

2020 52

Evaluating an Enterprise-Grade Direct Sourcing Solution

MBO Partners

Five benefits your organization can gain from implementing an enterprise-grade direct sourcing solution

Three tips for directing your audience's response

Speak Schmeak

Have you ever asked your audience a question, only to be bombarded with personal stories and responses that shifted the direction of where you wanted to go? Direct your question with clear words and concepts. Direct, focus, and channel your questions in such a way that you get the responses you seek. Share your tips for directing your audience's response!

Direct 110

The Language of Business - Shift from Indirect to Direct

Jane Genova: Speechwriter - Ghostwriter

Now, the language of business has shifted to direct. Actually they know little but speaking totally directly.   Once members of Generation X and Baby Boomers embrace directness they get better results in their business dealngs. That something new was to be direct and detailed.   Incidentally, part of being direct is taking control of the conversation. Corporatespeak used to be indirect.

Marketers - Use Lots of Video, Load Them Directly Onto Facebook

Jane Genova: Speechwriter - Ghostwriter

Of course, marketers use lots of video on Facebook. So do individuals who are influencers. But, there's something more both groups are doing that gives insight about Facebook as a platform for promotion. That's loading those videos right onto Facebook versus in the format of YouTube or Vimeo. The statistic is 90%. Moreover, native videos performed 109.64% better in terms of reactions, shares and comments than did the other formats. That's what Quintly found.

Gab Goes Dark - Is There Direct Correlation Between Language and Behavior?

Jane Genova: Speechwriter - Ghostwriter

  Underlying this push-back against a social network which is perceived to be extremist is the age-old issue: Can there be a direct correlation between words and action?  Smart media and business guidance could have kept social network Gab in the safe-content box. However, the newbie, launched in 2016, allowed its posters to stray too far out of the box with rhetoric that was assessed to encourage violence. Now, reports TechCrunch , Gab is over. At least for now.

2018 40

Allegations of Inappropriate Behavior - Dechert Management Responds to Those Directly on Glassdoor

Jane Genova: Speechwriter - Ghostwriter

BigLaw may be waking up to the threats to their brand and business of employee public allegations about internal misconduct. Also, such behavior, if there is evidence, could result in lawsuits. In many aspects, the 82 anonymous employee assessments of employer Dechert on Glassdoor mirror what is posted about other large law firms on that site. The overall rating is 3.2. That is lower than the ratings of Jones Day, Cravath, and Skadden on Glassdoor. 

2018 40

Upselling, Cross-Selling - That's The Way Direct-TV Lost My Sale

Jane Genova: Speechwriter - Ghostwriter

That's exactly what happened when I contacted Direct-TV for a second time. Standard in sales, even at call centers, is to train in upselling and cross-selling. Usually attached is an increased commission, so the practice seems attractive to newbies. Soon enough, they frequently find themselves losing the original sale when they get cute with upticks and add-ons. The first time was just for basic information. The second time I was in a purchase mode.

Strong PR Demand: Going back to pitching directly to prospects

Jane Genova: Speechwriter - Ghostwriter

The nice odds about sending out unsolicited requests for work - full time, part time, freelance - is that they result in quality responses.    Sure, the rate of those responses is low.    But, but when we are looking for work we don't have much else to take our time but to look for work. I was first clued into the power of the this kind of cold calling by that now iconic book "What Color Is Your Parachute." 

Killer Direct-Mail Piece: I have Rescue Dog Lee K. To Thank

Jane Genova: Speechwriter - Ghostwriter

  The most recent creative accomplishment has been a killer direct mail piece for pitching my own executive communications services. Intuitively, we in creative fields always sensed that once we got off our butt and did something, even picking up the broom and cleaning the house, the juices would start to flow again.

Careers: Is FINS.com taking direct aim at AOL Jobs?

Jane Genova: Speechwriter - Ghostwriter

  This could be taking direct aim at AOL Jobs.  Today on Mediabistro.com is a help wanted placed by Dow Jones for Careers Reporter.   The job will be at FINS.com, the digital site owned by parent Dow Jones.    Could this possibly mean the beginning of the end of AOL Jobs.    For three months I was a contract blogger for the site.    I was responsible for two to five posts a day, five days a week.

JOBS! Go directly to each organization's website

Jane Genova: Speechwriter - Ghostwriter

The best selling arena for your skills may be each organization's website.    Increasingly, organizations such as Politico.com are listing their openings only there.    Maybe that narrows down those who apply to the more qualified for that particular category of work. Yes, it's effort to manually migrate from website to website.    But once there it's an eye-opener what great opportunities are actually available. 

Nudging in a more enlightened direction

Max Atkinson

ALLOW LEFT TURNS AT RED TRAFFIC LIGHTS If you’ve ever driven in the USA, you’ll know that most states allow drivers to turn right on a red light if there’s no traffic coming from that direction. Rob Greenland has an interesting post on The Social Business about the encouraging reduction in plastic bag use – and the even more encouraging way it’s been achieved: 'It's in the news today that supermarkets just missed their target of 50% reduction in plastic bag use (they got to 48%).

Jared Keller: Had he thought like a lawyer about direct mail, he'd still be at BLOOMBERG

Jane Genova: Speechwriter - Ghostwriter

  Lawyers, those neurotic, hyper-cautious, ultra buttoned-down creatures would know (or should know) not to transmit direct mail that could boomrang against the sender.  Obviously, Keller was not thinking like a lawyer when he sent direct mail to former deputy social media editor at Reuters Matthew Keys stating about his place of employment, I f _ing hate it here." 

The Language of Business: The shift from corporate indirect to Millennial direct

Jane Genova: Speechwriter - Ghostwriter

Now the language of business is direct. "  Consequently, I have gotten the hang of being as direct with prospects and later when they become clients.  I was direct.   What has helped me made the gigantic paradigm leap from indirect to direct is having Millennial clients. Remember when businesspeople sounded like, well, lawyers?  Their langauge was indirect.  Every sentence had been massaged to say not much.

Ch 33: Cold Calling and Direct Mail (Everything You Wanted To Know About Freelance Writing)

Six-Figure Freelancer Blog

Chapter 33: Cold Calling and Direct Mail: We are now entering the domain of cold calling. I use the term cold call to cover unsolicited phone calls, sales letters, and e-mail messages that deliver your sales pitch to potential customers you have neither met nor been referred to. Cold calling is one of the most difficult and, frankly, tedious aspects of conquering corporate markets.

Go directly to jail - and collect medical care

Jane Genova: Speechwriter - Ghostwriter

Solutions may not always be efficient or elegant.    But they do solve a problem.    As GAWKER reports, James Verone has a serious medical problem.    So he robbed a bank in order to gain access to health care.    If there's a double dip those without health coverage might also use that approach.   Current Affairs Personal Musings Values

LinkedIn: Content player, big time (probably figured out this direction from all its data)

Jane Genova: Speechwriter - Ghostwriter

  For information and insight, professionals will go directly to those sites, bypassing LinkedIn. LinkedIn started out as a no-nonsense (hold most of the photos) social networking site for professionals.    It drew plenty of attention, including from the federal government, for all the labor data it collected and had available for analysis in real time. 


Great Public Speaking

[link] The church website says this email is a hoax --Original Message -- From: Fred Collins [mailto:londonyouthconference0@gmail.com] Sent: Tuesday, August 18, 2009 9:30 AM To: Tom Antion Orders Subject: LONDON YOUTH CONFERENCE Dear Tom Antion, My Name is Rev.Fred Collins from the London Youth Community Here in London UK. We want you to be our guest Speak at this Year LONDON YOUTH CONFERENCE which will take place here in UK.We

Seth Godin cuts out middleman publisher, sells books direct from blog

Jane Genova: Speechwriter - Ghostwriter

Another arrow in the heart of the traditional publishing industry.    Big brandname marketing expert Seth Godin is cutting out his long-time publisher Portfolio and promoting/distributing his books from his own wildly popular blog.    Essentially that blog has created his own business system.

The Year of COVID-19: April 3, 2020 (we all know victims, direct and indirect)

Jane Genova: Speechwriter - Ghostwriter

They are direct ones, such as Abovethelaw founder David Lat who somehow pulled off surviving a severe bout of the coronavirus. That's the national mood. And it transcends politics-as-usual. That is, criticism of U.S. president Donald Trump by liberals and mocking of Joe Biden by conservatives. The number of victims is growing. And, there are the indirect ones. Included in that group are neighbors who had their hours cut and couldn't pony up the April 1 rent.

2020 43

The urgent need for EU directives on tea-making and lunch times

Max Atkinson

No you can't, because, as in most of the hotels in Europe, no one outside the UK (and presumably the Indian sub-continent) seems to understand one of the most basic factors in the chemistry of tea-making - which is why I think it's high time that we had an EU directive that would require hotels, cafes and other outlets to boil, yes boil, the water before pouring it on the tea leaves or tea bags.

Prompt Your Audience to Respond: Ask Questions!

DeFinis Communications

Let’s look at the direct and rhetorical question to see how these tools can help you keep your audience engaged. . Ask a direct question. The direct question—one in which you are looking for a verbal response from audience members—is a reliable technique to use with a small group of fifty people or less. When you “read” that your audience is getting bored, try using the direct question to get them re-engaged.

2009 131

How to Look at the Camera

Green Room Speakers

Friday, October 15, 2010 How to Look at the Camera Watch the way Mark Bittman, "The Minimalist," focuses his eyes straight at the camera in this NYT cooking video, "Agua Fresca:" Dont you feel as though hes talking directly to you? From the Green Room: When youre speaking on camera, focus your eyes like a laser directly at the camera as if you were having an intense conversation with one person.

2010 46

Pick Up the Phone & Book That Business with Anthony Stears

Speaker Launcher

The Wealthy Speaker Podcast booking gigs direct selling speaking business telephone salesOn this episode of the Wealthy Speaker Podcast we are talking with Anthony Stears about telephone sales. We are thrilled to be joined by Anthony all the way from the UK, also known as The Telephone Assassin. The Telephone Assassin is on a mission to get businesses talking again and stop people from hiding behind […].

2019 43

3 Strategies for Getting Speakers’ Bureaus to Notice You

Speaker Launcher

Relationships Speaking Business Strategy direct book business getting noticed by speakers bureaus speakers bureaus speaking business tipsAh… the elusive Speakers’ Bureau. Why aren’t they calling? Why aren’t they sitting up and taking notice of the fabulous work you are doing in your field? Well, let me explain why and give you a little insight into their world by sharing a few facts that you may not be aware of: Most bureaus […].

2017 44

15 Words Proven To Make People Listen and Act

Can You Hear Me Up the Back?

A friend who works at global direct marketing agency Wunderman told me about its founder, Lester Wunderman , the 88-year old godfather of direct marketing. Direct marketing people have much to teach us in delivering any type of message that aims to influence people. But surely the rules have changed since ye olden days of direct mail advertising,” you might argue. Want your audience to actually act on your message? Here’s a list of words that will help you.

2009 40

5 Ways To Handle A Negative Blogger

Communication Steroids

Everyone has an opinion and there may come a day, in fact most likely will come a day, when that opinion is directed at your company and your product.

2010 40

Rachael Ray and the Art of Public Speaking

Green Room Speakers

Monday, April 20, 2009 Rachael Ray and the Art of Public Speaking From this weeks NYT Sunday Styles: Jonathan Rosen, the agent to Food Network stars, describes how he knew that Rachael Ray would succeed: "I told her I felt like her personality translated directly across the screen and made you feel like she was in the room with you."

New evidence that bullet-points don’t work

Speaking about Presenting

Split information between slides rather than having it all on one slide, so that you can direct the audience’s attention where you want it. At last, we have some scientifically rigorous evidence to show that slides full of bullet-points don’t work. The research is the work of Chris Atherton , a cognitive psychologist. Chris recently delivered a presentation at the Technical Communication UK Conference and has put up her slides on slideshare.

2009 219

Lessons from Senegal – Part 2

Manner of Speaking

There is no direct translation of teranga in English. Teranga. It is the word that best represents the values at the heart of society in Senegal. During my trip to Dakar, I experienced it on a daily basis. “Hospitality” comes close … Continue reading → The post Lessons from Senegal – Part 2 appeared first on Manner of Speaking. Audience Anthony Bourdain audience Pierre Tham Presentation public speaking Senegal teranga

2019 131

Three Lessons from the Island of Corfu

Manner of Speaking

When we arrived, we were directed to our table on which sat the card above. I recently returned from a lovely – and much needed – vacation in Corfu, Greece. Stunning scenery, beautiful weather, delicious food and, most importantly, some of the nicest people you will meet anywhere.

The Power of Inquiry: How to Ask Engaging Questions

DeFinis Communications

There are two basic types: 1) You can ask direct questions and have group members answer in the chat or by taking a poll, or 2) You can ask implied questions by using rhetorical questions. Examples of a direct question include: “How are your customers responding to the new features?”

2020 130

Public Speaking Hacks: How to Speak with Authority


Revenue is directly impacted by whether or not […]. Being a leader means being someone that people listen to. It means having a voice, both literally and figuratively, that inspires and motivates people to take action. Why is this important? Because all businesses, no matter the industry or vertical, are dependent on how consumers perceive them. The post Public Speaking Hacks: How to Speak with Authority appeared first on SketchBubble Official Blog. Presentation Tips

2019 71

Three key words for every speaker

Manner of Speaking

When a speaker says “you,” the people in the audience feel that the speaker is speaking directly to them. There are three key words that every speaker needs to master.

2017 247

The Final Word on the Final Thought: End Your Virtual Meeting Successfully

DeFinis Communications

It’s your job as the meeting leader or presenter to provide clear direction in your final moment. Be clear and direct: If you ask for something in a vague, indecisive way your listeners will not know what to do or what you want. Therefore, be clear, direct, and confident in your ask.

2020 130

Quotes for Public Speakers (No. 142)

Manner of Speaking

It takes a touch of genius—and a lot of courage—to move in the opposite direction.” Albert Einstein (1879 – 1955) German-American Physicist. “Any intelligent fool can make things bigger, more complex, and more violent. ” — Albert Einstein. Filed under: Quotes for Public Speakers. Quotes for Public Speakers Albert Einstein public speaking public speaking quotes quotations quotes simplicity

Rhetorical Devices: Antanagoge

Manner of Speaking

Note that you can use antanagoge in the “opposite direction” In other words, if you are against a proposition, you can offset the stated benefits by showing that the costs or other negative impacts offset those benefits. This post is part of a series on rhetorical devices.

How To Get Instant Feedback From Your Audience

Presentation Guru

We once published an article on Zeetings, a program that lets the audience become part of the story by using an interactive program directly from their smartphones. Getting your audience engaged is the most important things you can do when presenting. … Software Technology Apps & Add-Ins Audience Connection Events Interaction presentation technology

2017 75