Marketing - No, LinkedIn Isn't Always THE Must

Jane Genova: Speechwriter - Ghostwriter

What you notice is plenty of indirect and direct marketing by law firms. Yet, too many law firm marketers put too many resources into those. The worst place for marketers, in any field, is to be is in their assumptions about what should work. Look at LinkedIn.

3 Keys to Make Your Marketing Campaign Rock

Succeed Speaking

Many marketers — from all fields — try to say too much… They try to hit their prospects with everything they’ve got — full specs, 12 benefits, etc. Allan did throw in a fourth essential ingredient for an effective marketing campaign: consistency.

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Summer Marketing Camp for Speakers – Register Now for as Little as $99

Succeed Speaking

Never before have professional speakers — both experienced and emerging — had access to such a powerful combo of marketing guidance… and certainly not for such a low price. More about the “camp counselors&# : Marketing Marketing Training for Speakers

2011 142

Competitive Presentations That Don’t Present The Competition

The Presenter's Blog

In his copywriting and direct marketing blog, Dien Rieck points out an important point to keep in mind when presenting. Presentation Content Presentation Structure "Peter Watts" audience business competition competitive key message marketing presentation presenters' blog presenting results sales strengths structure weaknesses“ I want to emphasize that while negative advertising works in politics, it seldom works in product sales ”.

2011 119

Publishing That Book - No, It Isn't the Path to Salvation for Stalled Career

Jane Genova: Speechwriter - Ghostwriter

" Bluntly, that's what a former hot brand in direct marketing told me. One consisted of what would come out to be 35 book pages about direct marketing fundamentals. Sponsoring complimentary tutorials on direct marketing for small businesses in his community.

2018 52

Don’t hire me if you don’t have the time to answer these questions

Six-Figure Freelancer Blog

You should not hire me if you want to hand me a pile of information and tell me to write a web page, web landing page, Google ad, advertisement, direct marketing brochure or sales letter, or case study based on the information, without answering my questions.

Alum success: a good byline

Joan Detz Speaker Services

Congratulations to Irene Maslowski, who just had an excellent article published in the autumn publication of the Direct Marketing Association in Washington, DC … “Crisis Communications and Preparation: What Every Organization Needs to Know and Why

Writing Humor - Back In Demand

Jane Genova: Speechwriter - Ghostwriter

The new game, of course, is to grab assignments in which the knowledge, clips, and contacts are directly marketable. Perhaps the platitude is on the money: Everything is cyclical. After about 13 years of high gravitas, humor is making its way back into all formats of communications.    In the past 7 days I have presented my credentials for 4 possible assignments leveraging wit, satire, and classic comedy.

2014 53

15 Words Proven To Make People Listen and Act

Can You Hear Me Up the Back?

A friend who works at global direct marketing agency Wunderman told me about its founder, Lester Wunderman , the 88-year old godfather of direct marketing. Direct marketing people have much to teach us in delivering any type of message that aims to influence people.

2009 52

What’s Your Call To Action?

Can You Hear Me Up the Back?

How will the world change, just a tiny little bit, as a direct result of what you’ve told people? In the land of direct marketing, it’s the Call To Action. Pic courtesy Net_efekt. Time to get a bit philosophical, grasshoppers. Why are you doing this presentation?

2009 52

Eight Steps to Getting Speaking Engagements : MarketingProfs Articles

B2B Forum, June 8-9 in Boston » Marketing Profs Member Login | About Us | Become a Member | Try a Free Trial Join Over 318,000 Marketing Professionals Your email: Password: Remember me Forgot your password? By developing an effective speaker placement program for your organization, you will have taken a big step in meeting its marketing, PR and business development objectives. See Whats New on the Agenda!

Web Ink Now: Top ten tips for incredibly successful public speaking

Then you need a Google profile An open letter to journalists: You have an amazing career opportunity on the Dark Side The New Rules of Viral Marketing - free ebook! Facebook and YouTube blocked by paranoid corporations at their own peril 8 tips to make your YouTube video go viral Top 5 corporate blogging mistakes and how to avoid them Thank you for helping me to write The New Rules of Marketing & PR! Daryle Dickens on Are you a craft marketer?

Web 52

How to Present While People are Twittering | Pistachio

SERVICES Market Engagement Enterprise 2.0 Liz Lawley comments: My “take-away content” from the backchannel equalled or surpassed what I got from presentations directly. Pistachio Micro sharing. Macro results. HOME TOUCHBASE BLOG Your Suggestions? Speaking and more Research TWITTER?