Publishing That Book - No, It Isn't the Path to Salvation for Stalled Career

Jane Genova: Speechwriter - Ghostwriter

" Bluntly, that's what a former hot brand in direct marketing told me. One consisted of what would come out to be 35 book pages about direct marketing fundamentals. Sponsoring complimentary tutorials on direct marketing for small businesses in his community. "This book is all I have." He asked me to review the draft of a book he was planning to self-publish. The vendor would probably be 

2018 40

Don’t hire me if you don’t have the time to answer these questions

Six-Figure Freelancer Blog

You should not hire me if you want to hand me a pile of information and tell me to write a web page, web landing page, Google ad, advertisement, direct marketing brochure or sales letter, or case study based on the information, without answering my questions.


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Alum success: a good byline

Joan Detz Speaker Services

Congratulations to Irene Maslowski, who just had an excellent article published in the autumn publication of the Direct Marketing Association in Washington, DC … “Crisis Communications and Preparation: What Every Organization Needs to Know and Why

Summer Marketing Camp for Speakers – Register Now for as Little as $99

Succeed Speaking

The brand new marketing training program from Succeed Speaking — combining the expertise of keynote speaker and award-winning marketer Allan Karl and leading speaker agent Shawn Ellis — is now open for registration… and if you act fast (by midnight tonight) you can get in for just $99! The full program is guaranteed , by the way, so if you don’t walk away confident you can “Market Better&# and “Speak More&# (i.e.

2011 109

Marketing - No, LinkedIn Isn't Always THE Must

Jane Genova: Speechwriter - Ghostwriter

What you notice is plenty of indirect and direct marketing by law firms. Yet, too many law firm marketers put too many resources into those. The worst place for marketers, in any field, is to be is in their assumptions about what should work. For that reason even in the tradition-bound world of law firm culture, the in-house marketers should be continually experimenting. Not getting results from your marketing communications? Look at LinkedIn.

2019 40

Competitive Presentations That Don’t Present The Competition

The Presenter's Blog

In his copywriting and direct marketing blog, Dien Rieck points out an important point to keep in mind when presenting. Presentation Content Presentation Structure "Peter Watts" audience business competition competitive key message marketing presentation presenters' blog presenting results sales strengths structure weaknesses“ I want to emphasize that while negative advertising works in politics, it seldom works in product sales ”.

2011 119

Writing Humor - Back In Demand

Jane Genova: Speechwriter - Ghostwriter

The new game, of course, is to grab assignments in which the knowledge, clips, and contacts are directly marketable. Perhaps the platitude is on the money: Everything is cyclical. After about 13 years of high gravitas, humor is making its way back into all formats of communications.    In the past 7 days I have presented my credentials for 4 possible assignments leveraging wit, satire, and classic comedy.

2014 53

Social Networks, Youth, Life Satisfaction - Research by Institute of Labor Economics

Jane Genova: Speechwriter - Ghostwriter

On Twitter, too many followers send direct marketing messages.  Contact Jane Genova for complimentary consultation to get the competitive edge in your marketing communications ( Is socializing virtually not good for youth? Seems that's the situation among young people 10 to 15 years of age in the UK. Researchers at the Institute of Labor Economics in the UK studied those from 2010 through 2014.

2016 43

15 Words Proven To Make People Listen and Act

Can You Hear Me Up the Back?

A friend who works at global direct marketing agency Wunderman told me about its founder, Lester Wunderman , the 88-year old godfather of direct marketing. Direct marketing people have much to teach us in delivering any type of message that aims to influence people. But surely the rules have changed since ye olden days of direct mail advertising,” you might argue. Want your audience to actually act on your message?

2009 40

What’s Your Call To Action?

Can You Hear Me Up the Back?

How will the world change, just a tiny little bit, as a direct result of what you’ve told people? In the land of direct marketing, it’s the Call To Action. Pic courtesy Net_efekt. Time to get a bit philosophical, grasshoppers. Why are you doing this presentation? The instinctive response is: “Because someone asked me to.”. Because it’s in my job description.”. “To To fill half an hour on the program.”. Or maybe: “I’m not sure but I wish I didn’t have to.”.

2009 40

Web Ink Now: Top ten tips for incredibly successful public speaking

Then you need a Google profile An open letter to journalists: You have an amazing career opportunity on the Dark Side The New Rules of Viral Marketing - free ebook! Facebook and YouTube blocked by paranoid corporations at their own peril 8 tips to make your YouTube video go viral Top 5 corporate blogging mistakes and how to avoid them Thank you for helping me to write The New Rules of Marketing & PR! Daryle Dickens on Are you a craft marketer?

Web 52

Eight Steps to Getting Speaking Engagements : MarketingProfs Articles

B2B Forum, June 8-9 in Boston » Marketing Profs Member Login | About Us | Become a Member | Try a Free Trial Join Over 318,000 Marketing Professionals Your email: Password: Remember me Forgot your password? By developing an effective speaker placement program for your organization, you will have taken a big step in meeting its marketing, PR and business development objectives. See Whats New on the Agenda!

How to Present While People are Twittering | Pistachio

SERVICES Market Engagement Enterprise 2.0 Liz Lawley comments: My “take-away content” from the backchannel equalled or surpassed what I got from presentations directly. Audience unhappiness with the direction of the interview spread through the back channel and ended up with the audience taking over the interview. Why not do the presentation directly from slideshare, after pointing the audience to it, so they can follow the slides on their laptop (better for the neck !