Congratulations to Irene Maslowski, who just had an excellent article published in the autumn publication of the Direct Marketing Association in Washington, DC … “Crisis Communications and Preparation: What Every Organization Needs to Know and Why MORE

Never before have professional speakers — both experienced and emerging — had access to such a powerful combo of marketing guidance… and certainly not for such a low price. More about the “camp counselors&# : Marketing Marketing Training for Speakers MORE

You should not hire me if you want to hand me a pile of information and tell me to write a web page, web landing page, Google ad, advertisement, direct marketing brochure or sales letter, or case study based on the information, without answering my questions. MORE

Then you need a Google profile An open letter to journalists: You have an amazing career opportunity on the Dark Side The New Rules of Viral Marketing - free ebook! Facebook and YouTube blocked by paranoid corporations at their own peril 8 tips to make your YouTube video go viral Top 5 corporate blogging mistakes and how to avoid them Thank you for helping me to write The New Rules of Marketing & PR! Daryle Dickens on Are you a craft marketer? MORE

B2B Forum, June 8-9 in Boston » Marketing Profs Member Login | About Us | Become a Member | Try a Free Trial Join Over 318,000 Marketing Professionals Your email: Password: Remember me Forgot your password? By developing an effective speaker placement program for your organization, you will have taken a big step in meeting its marketing, PR and business development objectives. See Whats New on the Agenda! MORE

On Twitter, too many followers send direct marketing messages.  Contact Jane Genova for complimentary consultation to get the competitive edge in your marketing communications (janegenova374@gmail.com). Is socializing virtually not good for youth? MORE

The new game, of course, is to grab assignments in which the knowledge, clips, and contacts are directly marketable. Perhaps the platitude is on the money: Everything is cyclical. After about 13 years of high gravitas, humor is making its way back into all formats of communications.    In the past 7 days I have presented my credentials for 4 possible assignments leveraging wit, satire, and classic comedy. MORE

A friend who works at global direct marketing agency Wunderman told me about its founder, Lester Wunderman , the 88-year old godfather of direct marketing. Direct marketing people have much to teach us in delivering any type of message that aims to influence people. MORE

How will the world change, just a tiny little bit, as a direct result of what you’ve told people? In the land of direct marketing, it’s the Call To Action. Pic courtesy Net_efekt. Time to get a bit philosophical, grasshoppers. Why are you doing this presentation? MORE

In his copywriting and direct marketing blog, Dien Rieck points out an important point to keep in mind when presenting. Presentation Content Presentation Structure "Peter Watts" audience business competition competitive key message marketing presentation presenters' blog presenting results sales strengths structure weaknesses“ I want to emphasize that while negative advertising works in politics, it seldom works in product sales ”. MORE

SERVICES Market Engagement Enterprise 2.0 Liz Lawley comments: My “take-away content” from the backchannel equalled or surpassed what I got from presentations directly. Pistachio Micro sharing. Macro results. HOME TOUCHBASE BLOG Your Suggestions? Speaking and more Research TWITTER? MORE

Many marketers — from all fields — try to say too much… They try to hit their prospects with everything they’ve got — full specs, 12 benefits, etc. Allan did throw in a fourth essential ingredient for an effective marketing campaign: consistency. MORE