The History of Your Company - 98% Irrelevant in Marketing/Sales

Jane Genova: Speechwriter - Ghostwriter

Those of us in digital marketing communications scratch our heads when we encounter that. Maybe that was why the film about Steve Jobs was a flop. Some websites have a section on the organization's history.

2014 56

Overcoming Sunk Cost Fallacy: Get Better at Decision-Making


For instance, you may be tempted to hold on to legacy software and hardware instead of digitally transforming your business because you have already invested so much in it.

2019 52

The debates - More media event than input for voters

Jane Genova: Speechwriter - Ghostwriter

But, in Iowa, he did a belly flop. It brings traffic for digital publications. Just about every media property assigns its best commentators to tweet, blog, and officially cover the debates, both GOP and Democrat.

2016 56