Digitizing and Widgetizing Our Textbooks

The Communication Blog

The textbook as many of us have known it, it on the way out and the digital/widgetal textbook is in. The Digital/Widgetal Textbook A digital textbook is simply an e-book, a book that can be read on your computer, laptop, tablet, or phone. Except for the fact that it can be accessed electronically, the digital textbook is little different from a print book. Reasons for the Move to Digital/Widgetal There are lots of reasons for the move from print to digital/widgetal.

Walmart Gets Digital

Jane Genova: Speechwriter - Ghostwriter

  But, Walmart has gotten digital. In India it bought native digital company Flipkart.  Here's an analogy: Few of the publication outlets with a print legacy have been able to scale. From the New York Daily News to Conde Nast there have been losses and layoffs.

Digital Gladhanders - 21st Century Willy Lomans

Jane Genova: Speechwriter - Ghostwriter

The 21st century version of that could be called digital gladhanding.   Takeaway: In this era of internet over-communication, no, you don't want to be among the digital gladhanders. The world of business had changed. Willy Loman hadn't changed with it.

2018 56

Digital Dommination Summit

Presentation Zen

The Digital Dommination Summit featues "video interviews with 30 leading experts sharing strategies on how to dominate business in the Digital World." The Digital Knowledge Divide Truth Marco Montemagno shares his vision and gives an overview of some of the content.

Professionals Over-50 & Digital Devices

Jane Genova: Speechwriter - Ghostwriter

Not a fast-fingered millennial or gen zer with digital technology, Allred had to leave the courtroom to deal with this insult to sacredness of legal proceedings. Perhaps the American Bar Association should provide an etiquette seminar in digital technology for all JDs over-50.

Let’s look at Interactive Digital Whiteboards

Presentation Guru

With the advent of digital whiteboards, the days of chalk and markers might just be over. The conventional blackboard or whiteboard might soon be replaced by digital devices that look like conventional whiteboards but are so much more.…

2018 58

Digital Media Training Books | Media Training

TJ Walker Interactive

Uncategorized Books digital books kindle books media trainng

Digital - Shifting Traffic Patterns

Jane Genova: Speechwriter - Ghostwriter

There are those of us bloggers who repurpose our posts on LinkedIn Update. There is where the action, that is the heavy traffic, is happening right now.    Of course, we still need our blogging platform to post the original content.

The Best Digital Whiteboards for Presenters

Presentation Guru

Digital whiteboards are perhaps one of the tools least used by presenters. Digital whiteboards can not only make it easy for a presenter to elaborate a complex topic but also enable the audience or multiple presenters to pitch in and collaborate real-time.…

2017 56

Digital Native Media Pretending Not to Have Paywalls

Jane Genova: Speechwriter - Ghostwriter

  Obviously, digital natives are struggling, just like legacy media, to make a buck. The way to establish a paywall that isn't officially a paywall is to launch a premium service. That's what BusinessInsider had done. And now TechCrunch is doing it with Extra Crunch.

2019 52

Employment Growth at Digital-Native Newsrooms

Jane Genova: Speechwriter - Ghostwriter

From 2008 through 2017, found Pew Research , employment at digital-native newsrooms grew 79%. Meanwhile, during that same period, employment in legacy newsrooms declined by 23%. At legacy newspapers it plunged 45%. Fresh in mind is that half the newsroom at the New York Daily news was let go. 

2018 52

The New York Times - The Rocky Road to Digital

Jane Genova: Speechwriter - Ghostwriter

The journey from being a print media outlet to being a primarily digital one hasn't been easy for any publication.  It is already known that the new Metro digital-first czar Cliff Levy put the knock on the section.

Onion, Gawker 2.0 Losing Millions of Dollars - More Hard Times for Digital Media

Jane Genova: Speechwriter - Ghostwriter

Like so many other digital media assets, they are pushing hard to create a revenue-producing model that can be sustained. The Onion has been around before digital times. But, in digital times, with such a proliferation of other media, it has begun to struggle financially - big time. 

2019 56

Unplugged

Ian Griffin - Professionally Speaking

Denziens of the San Francisco tech scene are greeting the sun at a series of Daybreaker Digital Dextox dance parties in Mission District lofts. Digital Detox Matthew Crawford smartphones tiffany shlain

Inbound Marketing - Have Your Mindset Beyond Digital

Jane Genova: Speechwriter - Ghostwriter

The experts usually put "inbound marketing" in the digital box.  The Clintons were so good at that that Hillary was late coming to digital. You shortchange your marketing campaign to restrict yourself solely to digital initiatives.

2015 65

Southern Environmental Law Center, Charlottesville, VA - Digital Expert (help-wanted)

Jane Genova: Speechwriter - Ghostwriter

Details. careers

2019 40

Digital Native Media - Baby, It's Cold Outside & It's Going to Get Lots Colder in Q1

Jane Genova: Speechwriter - Ghostwriter

Just about anyone who could put a thought and words together pulled out all stops to have a byline in digital native media. As Joe Pompeo details in Vanity Fair , for many of the digital natives, there's a bitter chill in the air.

2018 56

"After Anna" Meme - But, Digital Had Already Eroded Wintour's Power

Jane Genova: Speechwriter - Ghostwriter

But, much like politics, fashion can been decentralized by digital. No one faction can retain complete control in the era of social networks such as Twitter, Instagram, and Snap and digital-only media such as Drudge Report.   Wintour is a pre-digital player.

2018 52

BuzzFeed Cuts 100 - Google, Facebook Own Digital Advertising

Jane Genova: Speechwriter - Ghostwriter

Media properties, such as Buzzfeed, which depend on digital advertising for a significant portion of revenue have to re-think their business models.   Essentially, Google and Facebook own the digital advertising territory.

Like Media (Establishment, Digital Native), Legal Sector Has to Get Smart Fast about Business Models

Jane Genova: Speechwriter - Ghostwriter

But the rest could find it necessary to reconfigure for the kind of dynamics which media, both establishment and digital native, have been experiencing. The New York Times is doing better because it is backing away from ad revenue and pursuing digital subscriptions.

2018 56

Gawker - The Digital World Isn't Flat

Jane Genova: Speechwriter - Ghostwriter

" Obviously, the world of digital hasn't turned out to be flat, as envisioned. On Gawker, Ashley Feinberg posts a help-wanted , of sorts. It's a call for "an internet-savvy teen.[to] to] come be a Teen Panelist for Gawker."

2015 65

Digital Martyrdom - Great for Google Rankings

Jane Genova: Speechwriter - Ghostwriter

The positive outcomes from being what might be thought of as a "digital martyr" are powerful. In 2006, it was the ambush by anonymous mischief-makers on Mediabistro. That drove so much traffic to this blog that Google took notice.

2016 56

Digital Media - What Drudge Report Knows that Verizon's Oath (HuffPost, AOL, Yahoo) Never Learned

Jane Genova: Speechwriter - Ghostwriter

That problem is your ham-handed entrance into digital media. Unlike digital native Drudge Report, which continues to scale, they never learned how to move quickly and effectively in that space. Verizon, you have a problem. And it could tarnish your brand in multiple ways.

2018 56

"Digital First" Probably Won't Save Metro Newspapers

Jane Genova: Speechwriter - Ghostwriter

  So-called "Digital First" at newspapers probably won't be enough to save them.

Metro 56

The New York Times - Digital-Only News Organization Will Replace the Newspaper

Jane Genova: Speechwriter - Ghostwriter

  Instead, Sulzberger told Vanity Fair's Joe Pompeo that what will evolve is a "digital-only news organization."  Instead one key source of revenue will have to be digital subscriptions. Newspapers? The current publisher of The New York Times - A.

2018 56

Metalinguistics: Public Speaking In A Digital Age

Jane Genova: Speechwriter - Ghostwriter

After transmitting disembodied words digitally for what seems like light years, many public speakers have lost touch with gesture, facial expressions, body language, nodding, and touch.

2014 72

Paid Digital Marketing Fellowship, DC (help-wanted)

Jane Genova: Speechwriter - Ghostwriter

Here are details and how to apply. careers

DC 40

Newspaper Business, both print/digital - Dead

Jane Genova: Speechwriter - Ghostwriter

But also digital. Ads are being bought on Facebook and Google. Not newspapers. And even when they are placed on newspapers there are those ad-blockers. During the past six years, reports Michael Wolff in USA Today , the newspaper industry has shrunk by half in the U.S.

Print 56

First Law of Digital Media - Focus on Revenue (attention doesn't keep the electricty on)

Jane Genova: Speechwriter - Ghostwriter

Digital media is now a mature industry. Digital media startups identify themselves as The Next Level Buzzfeed. That's The First Law of Digital Media. The Second Law of Digital Media is to not assume that seemingly cool media players are the ones to partner with on projects.

2018 65

Digital Media Tough Game - Verizon's Oath Appoints K. Guru Gowrappan CEO, Replacing Tim Armstrong

Jane Genova: Speechwriter - Ghostwriter

Verizon's Oath has some powerful digital media brandnames.   Being a content creator for digital media may appear to outsiders to be total glam. It was then a no-brainer for me to decide to steer clear of digital media, despite the tremendous exposure and decent compensation.

2018 56

The Favor Bank - Digital Exchange of Value (analogy of cryptocurrency)

Jane Genova: Speechwriter - Ghostwriter

    No surprise, how The Favor Bank functions has mutated in digital times. Exchanges of digital value mandate participants understand what professional and social networks and social media they must participate in, how, and the timing for calling in favors.

2017 52

Digital - Has It Put Us in a Trance

Jane Genova: Speechwriter - Ghostwriter

In that initiative, Gorsuch demonstrates he is in-touch with the research about the impacts of digital. Findings hammer that the digital connection can impede absorption of material in classrooms, atrophy social skills and impede emotional development.

2017 52

Digital Gossip & Reputation Management

Jane Genova: Speechwriter - Ghostwriter

  They will have lots more business on Monday since today THE NEW YORK TIMES published an article in "Sunday Styles" titled "Erasing The Digital Past." 

Where and How We Wheel Our Digital Shopping Cart.

Jane Genova: Speechwriter - Ghostwriter

" However, how people shop and eventually wheel the digital cart to check-out involves plenty of habit. Ecommerce is as volatile an entity as other kinds of digital transactions. During Campaign 2016, candidate Donald Trump railed against Amazon.

2017 52

Digital Marketers - Ditch All Those Links, Except for CTA

Jane Genova: Speechwriter - Ghostwriter

Some digital marketers tend to want everything documented. Increasingly, clients I create content for have returned to the pre-digital mode of just citing the source. So you include plenty of links in your blogs, web content and email blasts. Big mistake.

2017 52

Digital Media - Establishing Unique Presence, Like LawNewz, Abovethelaw

Jane Genova: Speechwriter - Ghostwriter

Instead we turn to digital media. Legal matters have always been a form of theatre in America. In the old days before television, those planning to sit in on trials spread out on courthouse lawns. They brought their picnic baskets and determination to enjoy the legal performance art.

2016 65

Vanity Fair - Graydon Carton Announces Paywall for Digital Version

Jane Genova: Speechwriter - Ghostwriter

Last time Vanity Fair counted, its digital version had about 14 million unique visitors. Within the next several months Vanity Fair digital will have a paywall. So, no surprise, its editor in chief Graydon Carter plans to cash in on that.

2017 52

Face Time - Still Gives the Edge, Even in Digital Era

Jane Genova: Speechwriter - Ghostwriter

In a digital era, that hasn't changed, at least not very much. That should be reinforced with gift cards sent digitally at the end of a project to those in charge. Face time always mattered a lot.

2017 52

Neighbors, No Digital Communications - The Two Attach

Jane Genova: Speechwriter - Ghostwriter

Usually the emergency responders show up for the old, very young and marginal types. On Saturday morning the EMT, fire truck and ambulance came for my next-door neighbor, a member of Generation X. When they carried him from his apartment, down the two flights, he was unconscious.

2014 61

Digital Writer Offers To Work For This Blog For Free

Jane Genova: Speechwriter - Ghostwriter

Has the plight of digital writers really gotten this bad? No, I won't take advantage of "it." " The "it" could be a passion for blogging or simple desperation to gain exposure. So, no, I am not going to offer unpaid work to the man who contacted me.

2015 68

Privacy: Anachronism in digital age

Jane Genova: Speechwriter - Ghostwriter

However, in a digital era, there are so many ways of capturing data and the putting the bits and pieces together that privacy is an anachronism.  Facebook, reports Todd Wasserman on MASHABLE,  will likely settle with the FTC over alleged violations of privacy. 

Display Advertising: Dog fight on digital by digitals

Jane Genova: Speechwriter - Ghostwriter

  Reuters  reports that in this dog fight by digitals, Facebook is doing better and better and AOL is losing its share of that piece of ad dollars.     Which digital will get the most of that increase in business?

01/17/1998 - Era of Digital Media Began When Matt Drudge Broke Story of The Intern

Jane Genova: Speechwriter - Ghostwriter

Lots of founders of digital media outlets contend it was their site which made publishing online be taken seriously.   That's because 20 years ago today - 01/17/1998 - the digital Drudge Report broke the story of The Intern. No Success has many fathers.

2018 52