The Executive’s Guide to Digital Transformation

SlideModel

Digital transformation is a popular industry buzzword, but a difficult concept to master as it covers so much ground. More importantly, it’s your responsibility to ensure that your organization remains competitive, and uses digital transformation as a means to grow and innovate.

Digitizing and Widgetizing Our Textbooks

The Communication Blog

The textbook as many of us have known it, it on the way out and the digital/widgetal textbook is in. The Digital/Widgetal Textbook A digital textbook is simply an e-book, a book that can be read on your computer, laptop, tablet, or phone. Except for the fact that it can be accessed electronically, the digital textbook is little different from a print book. Reasons for the Move to Digital/Widgetal There are lots of reasons for the move from print to digital/widgetal.

How to Start Digitizing Your Supply Chain Management

SlideModel

To achieve better levels of interactions, increase transparency in between those functions and improve service levels, most businesses are now considering digitization. Just what is digitization in the context of the supply chain management?

2019 72

Walmart Gets Digital

Jane Genova: Speechwriter - Ghostwriter

  But, Walmart has gotten digital. In India it bought native digital company Flipkart.  Here's an analogy: Few of the publication outlets with a print legacy have been able to scale. From the New York Daily News to Conde Nast there have been losses and layoffs.

Digital Dommination Summit

Presentation Zen

The Digital Dommination Summit featues "video interviews with 30 leading experts sharing strategies on how to dominate business in the Digital World." The Digital Knowledge Divide Truth Marco Montemagno shares his vision and gives an overview of some of the content.

Professionals Over-50 & Digital Devices

Jane Genova: Speechwriter - Ghostwriter

Not a fast-fingered millennial or gen zer with digital technology, Allred had to leave the courtroom to deal with this insult to sacredness of legal proceedings. Perhaps the American Bar Association should provide an etiquette seminar in digital technology for all JDs over-50.

Newspaper Employees, Readers Continue Downward - But Digital No Safe Harbor

Jane Genova: Speechwriter - Ghostwriter

And those axed couldn't move smoothly into digital media outlets. Lots of digital native media outlets are no longer around. The state of employment in newspapers remains grim. 

2019 56

Let’s look at Interactive Digital Whiteboards

Presentation Guru

With the advent of digital whiteboards, the days of chalk and markers might just be over. The conventional blackboard or whiteboard might soon be replaced by digital devices that look like conventional whiteboards but are so much more.…

2018 59

Digital - Shifting Traffic Patterns

Jane Genova: Speechwriter - Ghostwriter

There are those of us bloggers who repurpose our posts on LinkedIn Update. There is where the action, that is the heavy traffic, is happening right now.    Of course, we still need our blogging platform to post the original content.

Digital Gladhanders - 21st Century Willy Lomans

Jane Genova: Speechwriter - Ghostwriter

The 21st century version of that could be called digital gladhanding.   Takeaway: In this era of internet over-communication, no, you don't want to be among the digital gladhanders. The world of business had changed. Willy Loman hadn't changed with it.

2018 56

"988" - A Three-Digit Suicide Hotline Could Save Lives

Jane Genova: Speechwriter - Ghostwriter

The FCC reported earlier this week that it has received an overwhelmingly positive response to its study about implementing a three-digit number for a suicide hotline. In these high-stress times, many of us are no strangers to suicidal ideation.

FCC 56

The Best Digital Whiteboards for Presenters

Presentation Guru

Digital whiteboards are perhaps one of the tools least used by presenters. Digital whiteboards can not only make it easy for a presenter to elaborate a complex topic but also enable the audience or multiple presenters to pitch in and collaborate real-time.…

2017 55

Employment Growth at Digital-Native Newsrooms

Jane Genova: Speechwriter - Ghostwriter

From 2008 through 2017, found Pew Research , employment at digital-native newsrooms grew 79%. Meanwhile, during that same period, employment in legacy newsrooms declined by 23%. At legacy newspapers it plunged 45%. Fresh in mind is that half the newsroom at the New York Daily news was let go. 

2018 52

Vice Media Cuts 250 Jobs - Ongoing Struggle in Digital Media

Jane Genova: Speechwriter - Ghostwriter

Today, The Wall Street Journal reports another story of layoffs in digital media. " At that time many assumed old media was going to disappear and digital native media would attract all the eyeballs and gobble up all the ad dollars and influence.

2019 56

Inbound Marketing - Have Your Mindset Beyond Digital

Jane Genova: Speechwriter - Ghostwriter

The experts usually put "inbound marketing" in the digital box.  The Clintons were so good at that that Hillary was late coming to digital. You shortchange your marketing campaign to restrict yourself solely to digital initiatives.

2015 65

The New York Times - The Rocky Road to Digital

Jane Genova: Speechwriter - Ghostwriter

The journey from being a print media outlet to being a primarily digital one hasn't been easy for any publication.  It is already known that the new Metro digital-first czar Cliff Levy put the knock on the section.

Digital Native Media Pretending Not to Have Paywalls

Jane Genova: Speechwriter - Ghostwriter

  Obviously, digital natives are struggling, just like legacy media, to make a buck. The way to establish a paywall that isn't officially a paywall is to launch a premium service. That's what BusinessInsider had done. And now TechCrunch is doing it with Extra Crunch.

2019 52

In World of Content Glut, Graydon Carter Releases Weekly Digital Newsletter "Air Mail"

Jane Genova: Speechwriter - Ghostwriter

After all, because of digital technology, the world had become glutted with content. It is the weekly digital newsletter "Air Mail." Both legacy media, such as Conde Nast parent of Vanity Fair, and digital natives like BuzzFeed are struggling to survive.

2019 56

Gawker - The Digital World Isn't Flat

Jane Genova: Speechwriter - Ghostwriter

" Obviously, the world of digital hasn't turned out to be flat, as envisioned. On Gawker, Ashley Feinberg posts a help-wanted , of sorts. It's a call for "an internet-savvy teen.[to] to] come be a Teen Panelist for Gawker."

2015 65

Digital Martyrdom - Great for Google Rankings

Jane Genova: Speechwriter - Ghostwriter

The positive outcomes from being what might be thought of as a "digital martyr" are powerful. In 2006, it was the ambush by anonymous mischief-makers on Mediabistro. That drove so much traffic to this blog that Google took notice.

2016 56

Price, Digital First Killing Off Office Depot, Staples

Jane Genova: Speechwriter - Ghostwriter

  In addition, some manufactures such as HP have established incentives for us to order supplies directly from them digitally. After I purchased the HP printer at Best Buy (that low priced model had not been available at Office Depot) the free installation expert recommended I subscribe to its digital ink-replacement service. Digitally, HP monitors my ink supply and puts in the mail replacement cartridges before I need them. 

2019 40

Metalinguistics: Public Speaking In A Digital Age

Jane Genova: Speechwriter - Ghostwriter

After transmitting disembodied words digitally for what seems like light years, many public speakers have lost touch with gesture, facial expressions, body language, nodding, and touch.

2014 72

"After Anna" Meme - But, Digital Had Already Eroded Wintour's Power

Jane Genova: Speechwriter - Ghostwriter

But, much like politics, fashion can been decentralized by digital. No one faction can retain complete control in the era of social networks such as Twitter, Instagram, and Snap and digital-only media such as Drudge Report.   Wintour is a pre-digital player.

2018 52

"Digital First" Probably Won't Save Metro Newspapers

Jane Genova: Speechwriter - Ghostwriter

  So-called "Digital First" at newspapers probably won't be enough to save them.

Metro 56

BuzzFeed Cuts 100 - Google, Facebook Own Digital Advertising

Jane Genova: Speechwriter - Ghostwriter

Media properties, such as Buzzfeed, which depend on digital advertising for a significant portion of revenue have to re-think their business models.   Essentially, Google and Facebook own the digital advertising territory.

Newspaper Business, both print/digital - Dead

Jane Genova: Speechwriter - Ghostwriter

But also digital. Ads are being bought on Facebook and Google. Not newspapers. And even when they are placed on newspapers there are those ad-blockers. During the past six years, reports Michael Wolff in USA Today , the newspaper industry has shrunk by half in the U.S.

Print 56

Onion, Gawker 2.0 Losing Millions of Dollars - More Hard Times for Digital Media

Jane Genova: Speechwriter - Ghostwriter

Like so many other digital media assets, they are pushing hard to create a revenue-producing model that can be sustained. The Onion has been around before digital times. But, in digital times, with such a proliferation of other media, it has begun to struggle financially - big time. 

2019 56

Unplugged

Ian Griffin - Professionally Speaking

Denziens of the San Francisco tech scene are greeting the sun at a series of Daybreaker Digital Dextox dance parties in Mission District lofts. Digital Detox Matthew Crawford smartphones tiffany shlain

Digital Native Media - Baby, It's Cold Outside & It's Going to Get Lots Colder in Q1

Jane Genova: Speechwriter - Ghostwriter

Just about anyone who could put a thought and words together pulled out all stops to have a byline in digital native media. As Joe Pompeo details in Vanity Fair , for many of the digital natives, there's a bitter chill in the air.

2018 56

Digital Gossip & Reputation Management

Jane Genova: Speechwriter - Ghostwriter

  They will have lots more business on Monday since today THE NEW YORK TIMES published an article in "Sunday Styles" titled "Erasing The Digital Past." 

Paid Digital Marketing Fellowship, DC (help-wanted)

Jane Genova: Speechwriter - Ghostwriter

Here are details and how to apply. careers

DC 40

The Favor Bank - Digital Exchange of Value (analogy of cryptocurrency)

Jane Genova: Speechwriter - Ghostwriter

    No surprise, how The Favor Bank functions has mutated in digital times. Exchanges of digital value mandate participants understand what professional and social networks and social media they must participate in, how, and the timing for calling in favors.

2017 52

The New York Times - Digital-Only News Organization Will Replace the Newspaper

Jane Genova: Speechwriter - Ghostwriter

  Instead, Sulzberger told Vanity Fair's Joe Pompeo that what will evolve is a "digital-only news organization."  Instead one key source of revenue will have to be digital subscriptions. Newspapers? The current publisher of The New York Times - A.

2018 56

First Law of Digital Media - Focus on Revenue (attention doesn't keep the electricty on)

Jane Genova: Speechwriter - Ghostwriter

Digital media is now a mature industry. Digital media startups identify themselves as The Next Level Buzzfeed. That's The First Law of Digital Media. The Second Law of Digital Media is to not assume that seemingly cool media players are the ones to partner with on projects.

2018 65

Digital - Has It Put Us in a Trance

Jane Genova: Speechwriter - Ghostwriter

In that initiative, Gorsuch demonstrates he is in-touch with the research about the impacts of digital. Findings hammer that the digital connection can impede absorption of material in classrooms, atrophy social skills and impede emotional development.

2017 52

Like Media (Establishment, Digital Native), Legal Sector Has to Get Smart Fast about Business Models

Jane Genova: Speechwriter - Ghostwriter

But the rest could find it necessary to reconfigure for the kind of dynamics which media, both establishment and digital native, have been experiencing. The New York Times is doing better because it is backing away from ad revenue and pursuing digital subscriptions.

2018 56

Digital Media - Establishing Unique Presence, Like LawNewz, Abovethelaw

Jane Genova: Speechwriter - Ghostwriter

Instead we turn to digital media. Legal matters have always been a form of theatre in America. In the old days before television, those planning to sit in on trials spread out on courthouse lawns. They brought their picnic baskets and determination to enjoy the legal performance art.

2016 65

Law Firm, D.C. - Digital Content Manager (help-wanted)

Jane Genova: Speechwriter - Ghostwriter

Details. careers

2019 40

Business Bullet Journal Guide: A Great Strategy to Max Your Productivity

SlideModel

And then there are those long-term goals – development of new products/services, expanding into new markets, or moving forward with digital transformations. If this sounds like you, you may have already attempted to use various digital apps to keep yourself organized.

2019 52

Digital Marketers - Ditch All Those Links, Except for CTA

Jane Genova: Speechwriter - Ghostwriter

Some digital marketers tend to want everything documented. Increasingly, clients I create content for have returned to the pre-digital mode of just citing the source. So you include plenty of links in your blogs, web content and email blasts. Big mistake.

2017 52

Digital Media - What Drudge Report Knows that Verizon's Oath (HuffPost, AOL, Yahoo) Never Learned

Jane Genova: Speechwriter - Ghostwriter

That problem is your ham-handed entrance into digital media. Unlike digital native Drudge Report, which continues to scale, they never learned how to move quickly and effectively in that space. Verizon, you have a problem. And it could tarnish your brand in multiple ways.

2018 56

Where and How We Wheel Our Digital Shopping Cart.

Jane Genova: Speechwriter - Ghostwriter

" However, how people shop and eventually wheel the digital cart to check-out involves plenty of habit. Ecommerce is as volatile an entity as other kinds of digital transactions. During Campaign 2016, candidate Donald Trump railed against Amazon.

2017 52

Vanity Fair - Graydon Carton Announces Paywall for Digital Version

Jane Genova: Speechwriter - Ghostwriter

Last time Vanity Fair counted, its digital version had about 14 million unique visitors. Within the next several months Vanity Fair digital will have a paywall. So, no surprise, its editor in chief Graydon Carter plans to cash in on that.

2017 52