Digitizing and Widgetizing Our Textbooks

The Communication Blog

The textbook as many of us have known it, it on the way out and the digital/widgetal textbook is in. The Digital/Widgetal Textbook A digital textbook is simply an e-book, a book that can be read on your computer, laptop, tablet, or phone. Except for the fact that it can be accessed electronically, the digital textbook is little different from a print book. Reasons for the Move to Digital/Widgetal There are lots of reasons for the move from print to digital/widgetal.

Walmart Gets Digital

Jane Genova: Speechwriter - Ghostwriter

  But, Walmart has gotten digital. In India it bought native digital company Flipkart.  Here's an analogy: Few of the publication outlets with a print legacy have been able to scale. From the New York Daily News to Conde Nast there have been losses and layoffs.

Let’s look at Interactive Digital Whiteboards

Presentation Guru

With the advent of digital whiteboards, the days of chalk and markers might just be over. The conventional blackboard or whiteboard might soon be replaced by digital devices that look like conventional whiteboards but are so much more.…

2018 62

Digital Dommination Summit

Presentation Zen

The Digital Dommination Summit featues "video interviews with 30 leading experts sharing strategies on how to dominate business in the Digital World." The Digital Knowledge Divide Truth Marco Montemagno shares his vision and gives an overview of some of the content.

Professionals Over-50 & Digital Devices

Jane Genova: Speechwriter - Ghostwriter

Not a fast-fingered millennial or gen zer with digital technology, Allred had to leave the courtroom to deal with this insult to sacredness of legal proceedings. Perhaps the American Bar Association should provide an etiquette seminar in digital technology for all JDs over-50.

Employment Growth at Digital-Native Newsrooms

Jane Genova: Speechwriter - Ghostwriter

From 2008 through 2017, found Pew Research , employment at digital-native newsrooms grew 79%. Meanwhile, during that same period, employment in legacy newsrooms declined by 23%. At legacy newspapers it plunged 45%. Fresh in mind is that half the newsroom at the New York Daily news was let go. 

2018 52

The Best Digital Whiteboards for Presenters

Presentation Guru

Digital whiteboards are perhaps one of the tools least used by presenters. Digital whiteboards can not only make it easy for a presenter to elaborate a complex topic but also enable the audience or multiple presenters to pitch in and collaborate real-time.…

2017 57

The New York Times - The Rocky Road to Digital

Jane Genova: Speechwriter - Ghostwriter

The journey from being a print media outlet to being a primarily digital one hasn't been easy for any publication.  It is already known that the new Metro digital-first czar Cliff Levy put the knock on the section.

Digital Media Training Books | Media Training

TJ Walker Interactive

Uncategorized Books digital books kindle books media trainng

The New York Times - Digital-Only News Organization Will Replace the Newspaper

Jane Genova: Speechwriter - Ghostwriter

  Instead, Sulzberger told Vanity Fair's Joe Pompeo that what will evolve is a "digital-only news organization."  Instead one key source of revenue will have to be digital subscriptions. Newspapers? The current publisher of The New York Times - A.

2018 56

Unplugged

Ian Griffin - Professionally Speaking

Denziens of the San Francisco tech scene are greeting the sun at a series of Daybreaker Digital Dextox dance parties in Mission District lofts. Digital Detox Matthew Crawford smartphones tiffany shlain

Inbound Marketing - Have Your Mindset Beyond Digital

Jane Genova: Speechwriter - Ghostwriter

The experts usually put "inbound marketing" in the digital box.  The Clintons were so good at that that Hillary was late coming to digital. You shortchange your marketing campaign to restrict yourself solely to digital initiatives.

2015 65

"After Anna" Meme - But, Digital Had Already Eroded Wintour's Power

Jane Genova: Speechwriter - Ghostwriter

But, much like politics, fashion can been decentralized by digital. No one faction can retain complete control in the era of social networks such as Twitter, Instagram, and Snap and digital-only media such as Drudge Report.   Wintour is a pre-digital player.

2018 52

BuzzFeed Cuts 100 - Google, Facebook Own Digital Advertising

Jane Genova: Speechwriter - Ghostwriter

Media properties, such as Buzzfeed, which depend on digital advertising for a significant portion of revenue have to re-think their business models.   Essentially, Google and Facebook own the digital advertising territory.

Digital Media Tough Game - Verizon's Oath Appoints K. Guru Gowrappan CEO, Replacing Tim Armstrong

Jane Genova: Speechwriter - Ghostwriter

Verizon's Oath has some powerful digital media brandnames.   Being a content creator for digital media may appear to outsiders to be total glam. It was then a no-brainer for me to decide to steer clear of digital media, despite the tremendous exposure and decent compensation.

2018 56

Paid Digital Marketing Fellowship, DC (help-wanted)

Jane Genova: Speechwriter - Ghostwriter

Here are details and how to apply. careers

DC 40

Digital Martyrdom - Great for Google Rankings

Jane Genova: Speechwriter - Ghostwriter

The positive outcomes from being what might be thought of as a "digital martyr" are powerful. In 2006, it was the ambush by anonymous mischief-makers on Mediabistro. That drove so much traffic to this blog that Google took notice.

2016 56

Gawker - The Digital World Isn't Flat

Jane Genova: Speechwriter - Ghostwriter

" Obviously, the world of digital hasn't turned out to be flat, as envisioned. On Gawker, Ashley Feinberg posts a help-wanted , of sorts. It's a call for "an internet-savvy teen.[to] to] come be a Teen Panelist for Gawker."

2015 65

"Digital First" Probably Won't Save Metro Newspapers

Jane Genova: Speechwriter - Ghostwriter

  So-called "Digital First" at newspapers probably won't be enough to save them.

Metro 56

Metalinguistics: Public Speaking In A Digital Age

Jane Genova: Speechwriter - Ghostwriter

After transmitting disembodied words digitally for what seems like light years, many public speakers have lost touch with gesture, facial expressions, body language, nodding, and touch.

2014 72

First Law of Digital Media - Focus on Revenue (attention doesn't keep the electricty on)

Jane Genova: Speechwriter - Ghostwriter

Digital media is now a mature industry. Digital media startups identify themselves as The Next Level Buzzfeed. That's The First Law of Digital Media. The Second Law of Digital Media is to not assume that seemingly cool media players are the ones to partner with on projects.

2018 65

Newspaper Business, both print/digital - Dead

Jane Genova: Speechwriter - Ghostwriter

But also digital. Ads are being bought on Facebook and Google. Not newspapers. And even when they are placed on newspapers there are those ad-blockers. During the past six years, reports Michael Wolff in USA Today , the newspaper industry has shrunk by half in the U.S.

Print 56

The Favor Bank - Digital Exchange of Value (analogy of cryptocurrency)

Jane Genova: Speechwriter - Ghostwriter

    No surprise, how The Favor Bank functions has mutated in digital times. Exchanges of digital value mandate participants understand what professional and social networks and social media they must participate in, how, and the timing for calling in favors.

2017 52

Digital - Has It Put Us in a Trance

Jane Genova: Speechwriter - Ghostwriter

In that initiative, Gorsuch demonstrates he is in-touch with the research about the impacts of digital. Findings hammer that the digital connection can impede absorption of material in classrooms, atrophy social skills and impede emotional development.

2017 52

Where and How We Wheel Our Digital Shopping Cart.

Jane Genova: Speechwriter - Ghostwriter

" However, how people shop and eventually wheel the digital cart to check-out involves plenty of habit. Ecommerce is as volatile an entity as other kinds of digital transactions. During Campaign 2016, candidate Donald Trump railed against Amazon.

Digital Marketers - Ditch All Those Links, Except for CTA

Jane Genova: Speechwriter - Ghostwriter

Some digital marketers tend to want everything documented. Increasingly, clients I create content for have returned to the pre-digital mode of just citing the source. So you include plenty of links in your blogs, web content and email blasts. Big mistake.

2017 52

Digital Gossip & Reputation Management

Jane Genova: Speechwriter - Ghostwriter

  They will have lots more business on Monday since today THE NEW YORK TIMES published an article in "Sunday Styles" titled "Erasing The Digital Past." 

Digital Media - Establishing Unique Presence, Like LawNewz, Abovethelaw

Jane Genova: Speechwriter - Ghostwriter

Instead we turn to digital media. Legal matters have always been a form of theatre in America. In the old days before television, those planning to sit in on trials spread out on courthouse lawns. They brought their picnic baskets and determination to enjoy the legal performance art.

2016 65

Vanity Fair - Graydon Carton Announces Paywall for Digital Version

Jane Genova: Speechwriter - Ghostwriter

Last time Vanity Fair counted, its digital version had about 14 million unique visitors. Within the next several months Vanity Fair digital will have a paywall. So, no surprise, its editor in chief Graydon Carter plans to cash in on that.

2017 52

Face Time - Still Gives the Edge, Even in Digital Era

Jane Genova: Speechwriter - Ghostwriter

In a digital era, that hasn't changed, at least not very much. That should be reinforced with gift cards sent digitally at the end of a project to those in charge. Face time always mattered a lot.

2017 52

Neighbors, No Digital Communications - The Two Attach

Jane Genova: Speechwriter - Ghostwriter

Usually the emergency responders show up for the old, very young and marginal types. On Saturday morning the EMT, fire truck and ambulance came for my next-door neighbor, a member of Generation X. When they carried him from his apartment, down the two flights, he was unconscious.

2014 61

01/17/1998 - Era of Digital Media Began When Matt Drudge Broke Story of The Intern

Jane Genova: Speechwriter - Ghostwriter

Lots of founders of digital media outlets contend it was their site which made publishing online be taken seriously.   That's because 20 years ago today - 01/17/1998 - the digital Drudge Report broke the story of The Intern. No Success has many fathers.

2018 52

Digital Writer Offers To Work For This Blog For Free

Jane Genova: Speechwriter - Ghostwriter

Has the plight of digital writers really gotten this bad? No, I won't take advantage of "it." " The "it" could be a passion for blogging or simple desperation to gain exposure. So, no, I am not going to offer unpaid work to the man who contacted me.

2015 68

Toy Industry - First Digital, Now Loss of Toys 'R' Us Shelf Space

Jane Genova: Speechwriter - Ghostwriter

Already, as many know, the toy industry had been impacted negatively by children's preferences for digital gadgets instead of Barbies and trucks. Will parents simply cave to the kids' pestering them for yet another digital gadget and video game?

2018 52

Privacy: Anachronism in digital age

Jane Genova: Speechwriter - Ghostwriter

However, in a digital era, there are so many ways of capturing data and the putting the bits and pieces together that privacy is an anachronism.  Facebook, reports Todd Wasserman on MASHABLE,  will likely settle with the FTC over alleged violations of privacy. 

WPP Has Bad Year - Promotional World In Profound (read that, "digital") Shift

Jane Genova: Speechwriter - Ghostwriter

In pre-digital time, when creatives like Draper dominated, companies like WPP would flood the media with ads. Now, as Webb hammers, they have turned to digital tools such as apps. Funding, power, and influence have migrated to not only digital giants like Google and Facebook.

2018 52

"I've Been Legoed" - Emerging Meme For Becoming Unmarketable in Digital Era

Jane Genova: Speechwriter - Ghostwriter

The new mission is to become more relevant in a digital age. It could really happen that the emerging meme for becoming unmarketable amid digital would be:  I've been legoed." Some of its products allow for digital experiences.

2017 56

Display Advertising: Dog fight on digital by digitals

Jane Genova: Speechwriter - Ghostwriter

  Reuters  reports that in this dog fight by digitals, Facebook is doing better and better and AOL is losing its share of that piece of ad dollars.     Which digital will get the most of that increase in business?

Chicago Sun-Times - Publishes Blank First Page as Provocative Plea for Digital Subscribers

Jane Genova: Speechwriter - Ghostwriter

That was its way to position and package its plea for readers to become subscribers to the digital edition. Yes, the marketing initiative is provocative. But, will it, or anything else, save a media property whose origins had been in print?

Medium Adding a Subscription Business Model - Digital Struggle for Financial Growth

Jane Genova: Speechwriter - Ghostwriter

Self-publishing digital platform Medium will be adding a subscription business model. Medium's struggle reflects the dogfight in digital for financial growth. And, although The New York Times' digital product seems to be thriving, that whole institution could eventually fold.

2017 65

Digital News - Don't Charge If You Want Influence With Millennials

Jane Genova: Speechwriter - Ghostwriter

Only about 40% of Millennials pony up money for access to digital news. An example of a free digital news site is Abovethelaw.com  (ATL). That's what the Media Insight Project found, reports Dylan Byers in Politico. Also, those who do pay don't think they should have to.

2015 65

Google and Facebook - Re-Shaping Digital Media Game (big opportunities for outplacement firms)

Jane Genova: Speechwriter - Ghostwriter

Members of the media whose revenue source is primarily digital advertising find they are competing directly or indirectly with Google and Facebook. During 2017, about 90% of the growth in digital advertising happened at Google and Facebook. 

2017 52

Toby Bloomberg - Digital, with old-fashioned warmth embedded

Jane Genova: Speechwriter - Ghostwriter

The Toby Bloomberg Brand is Digital First.   It is through digital that Toby has sent me a gift. It's a digital gift certificate for $10 of whatever at Starbucks.

2014 68