Problem Solving with Digital Signage

Presentation Guru

Everywhere you look, digital signage screens are popping up. Let’s have a look at how some companies and organizations are using digital signage to solve problems.… … Technology Visuals Digital Signage featured PowerPoint presentation technology Visual AidsBanks, restaurants, waiting rooms, government facilities, and factory floors are all using this new technology to keep their employees and customers informed.

The Executive’s Guide to Digital Transformation

SlideModel

Digital transformation is a popular industry buzzword, but a difficult concept to master as it covers so much ground. More importantly, it’s your responsibility to ensure that your organization remains competitive, and uses digital transformation as a means to grow and innovate. The following guide will define digital transformation, detail its potential, and outline ways in how it manifests across a variety of industries and can become part of your business strategy too.

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Digitizing and Widgetizing Our Textbooks

The Communication Blog

The textbook as many of us have known it, it on the way out and the digital/widgetal textbook is in. The Digital/Widgetal Textbook A digital textbook is simply an e-book, a book that can be read on your computer, laptop, tablet, or phone. Except for the fact that it can be accessed electronically, the digital textbook is little different from a print book. Reasons for the Move to Digital/Widgetal There are lots of reasons for the move from print to digital/widgetal.

Walmart Gets Digital

Jane Genova: Speechwriter - Ghostwriter

  But, Walmart has gotten digital. In India it bought native digital company Flipkart.  Here's an analogy: Few of the publication outlets with a print legacy have been able to scale. From the New York Daily News to Conde Nast there have been losses and layoffs. So, many of us didn't expect much from old-line retailer Walmart. Other brick and mortar players such as JC Penney and Kohl's were floundering. 

Digital Dommination Summit

Presentation Zen

The Digital Dommination Summit featues "video interviews with 30 leading experts sharing strategies on how to dominate business in the Digital World." The Digital Knowledge Divide Truth Marco Montemagno shares his vision and gives an overview of some of the content. Many more interviews Go to the Digital Domination Summit website to see all the video interviews.

How to Start Digitizing Your Supply Chain Management

SlideModel

To achieve better levels of interactions, increase transparency in between those functions and improve service levels, most businesses are now considering digitization. Just what is digitization in the context of the supply chain management? The ultimate goal of digitization is to link all the seven functions listed above into one fully integrated global supply chain. Why Companies are Rushing to Switch to Digital Supply Chain Management.

2019 57

Digital Media Training Books | Media Training

TJ Walker Interactive

Uncategorized Books digital books kindle books media trainng

Let’s look at Interactive Digital Whiteboards

Presentation Guru

With the advent of digital whiteboards, the days of chalk and markers might just be over. The conventional blackboard or whiteboard might soon be replaced by digital devices that look like conventional whiteboards but are so much more.… While many of us might still be fond of whiteboards, they might soon change in ways we might not have imagined.

2018 48

Digital - Shifting Traffic Patterns

Jane Genova: Speechwriter - Ghostwriter

There are those of us bloggers who repurpose our posts on LinkedIn Update. There is where the action, that is the heavy traffic, is happening right now.    Of course, we still need our blogging platform to post the original content. But, if we want a shot at lots of page views, we will create a catchy headline, line up a photo, and put the link on LinkedIn Update. There, our blog URL is converted to a LinkedIn one. On Twitter, our blog URL isn't converted.

Playing in the Digital Media Sandbox - Jobs on Short Time

Jane Genova: Speechwriter - Ghostwriter

What is shocking those employed in digital media, ranging from Vice to BuzzFeed, is that they are being laid off so soon after being hired.    Playing in the digital media sandbox therefore may be losing its cool. In that glam industry, volatility is standard. But, with COVID-19 and how it killed off advertising, more jobs are on short time. MySA chronicles the very recent across the board reductions in force.  

2020 40

How Digitally Naive: Trusting TikTok (or any platform)

Jane Genova: Speechwriter - Ghostwriter

It shouldn't be an Ah-Ha moment that digital platforms aren't neutral. Read the fine print. Maybe that's the lesson learned from the disenchantment with video mobile app TikTok. Bloomberg reports that early in the game TikTok made it known that it could be sharing the data it was collecting about users with the Chinese. Those in the loop could range from government to business. It has 2 billion users. 

2020 40

The Best Digital Whiteboards for Presenters

Presentation Guru

Digital whiteboards are perhaps one of the tools least used by presenters. Digital whiteboards can not only make it easy for a presenter to elaborate a complex topic but also enable the audience or multiple presenters to pitch in and collaborate real-time.… … Apps & Add-ins Software Uncategorised Apps & Add-Ins featured presentation technology

2017 45

Digital Gladhanders - 21st Century Willy Lomans

Jane Genova: Speechwriter - Ghostwriter

The 21st century version of that could be called digital gladhanding.   Takeaway: In this era of internet over-communication, no, you don't want to be among the digital gladhanders. The world of business had changed. Willy Loman hadn't changed with it. He assumed gladhanding would close the deal. The resulting despair and suicide are chronicled in the Arthur Miller's drama "The Death of a Salesman." 

2018 43

Digital Media Wasteland - But Axios Can Still Attract Funding

Jane Genova: Speechwriter - Ghostwriter

Eliot "The Wasteland" Investors suffered the most from the crash of digital media.   But there are still promising digital media players. There is none of digital media's early-snark and inward-perspective. Incidentally, the other major success in digital media - Drudge Report - is also all-focus.    The amazing thing is that there continue to be so many digital media startups. "I had not thought death had undone so many." 

2019 40

BuzzFeed, et al.- The Mutating Digital Native Media Game

Jane Genova: Speechwriter - Ghostwriter

As in tech startups, in digital native media the goal is profitability. Obviously, BuzzFeed is pivoting away from its original specialization of being the cool kid on the digital media block. For early adopters in the digital space, like BuzzFeed, the branding could be created through an iconoclastic tone, gotcha journalism, and subject matter establishment news was ignoring. WeWork taught the importance of making money over wild growth.

2020 40

Newspaper Employees, Readers Continue Downward - But Digital No Safe Harbor

Jane Genova: Speechwriter - Ghostwriter

And those axed couldn't move smoothly into digital media outlets. Lots of digital native media outlets are no longer around. The state of employment in newspapers remains grim.    The Pew Fact Tank throws shade on any hope that the business of newspapers can turn itself around. It found, for example, only 16% of people get the news from newspapers. Meanwhile, between 2008 and 2018, newsroom employment has declined 25%. About 33,000 jobs went poof.

2019 43

Employment Growth at Digital-Native Newsrooms

Jane Genova: Speechwriter - Ghostwriter

From 2008 through 2017, found Pew Research , employment at digital-native newsrooms grew 79%. Meanwhile, during that same period, employment in legacy newsrooms declined by 23%. At legacy newspapers it plunged 45%. Fresh in mind is that half the newsroom at the New York Daily news was let go.    Coaching, auditing, lecturing, and writing/ghostwriting thought leadership content on ageism.     For individual coaching – sliding scale fees.

2018 40

"988" - A Three-Digit Suicide Hotline Could Save Lives

Jane Genova: Speechwriter - Ghostwriter

The FCC reported earlier this week that it has received an overwhelmingly positive response to its study about implementing a three-digit number for a suicide hotline. In these high-stress times, many of us are no strangers to suicidal ideation. Unfortunately there are those who didn't stop there - with just thinking about killing themselves. Among the tragic deaths this year were the nine NYPD police officers who actually committed suicide. A new kind of help will be on the way.

FCC 43

Inbound Marketing - Have Your Mindset Beyond Digital

Jane Genova: Speechwriter - Ghostwriter

The experts usually put "inbound marketing" in the digital box.  The Clintons were so good at that that Hillary was late coming to digital. You shortchange your marketing campaign to restrict yourself solely to digital initiatives. Digital is just a piece of the inbound marketing game. Your fresh competitive edge could come from what you do outside the digital box.

2015 50

Vox Media Has to Cave to Layoffs - Shifting Out of Editorial to Marcom (especially digital)

Jane Genova: Speechwriter - Ghostwriter

Currently, the demand in marketing communications is there for digital. Q2 was not kind to Vox Media. Overall, it's been the worst of times during COVID-19 times for media. Vox's revenues were off 40% from what had been anticipated. And for 2020, it's projecting they will off 20%. The primary factor is a drop-off in advertising during the pandemic.    Vox owns big media properties ranging from New York Magazine to Eats.

2020 43

Price, Digital First Killing Off Office Depot, Staples

Jane Genova: Speechwriter - Ghostwriter

  In addition, some manufactures such as HP have established incentives for us to order supplies directly from them digitally. After I purchased the HP printer at Best Buy (that low priced model had not been available at Office Depot) the free installation expert recommended I subscribe to its digital ink-replacement service. Digitally, HP monitors my ink supply and puts in the mail replacement cartridges before I need them. 

2019 40

The New York Times - The Rocky Road to Digital

Jane Genova: Speechwriter - Ghostwriter

The journey from being a print media outlet to being a primarily digital one hasn't been easy for any publication.  It is already known that the new Metro digital-first czar Cliff Levy put the knock on the section.   Not surprisingly, The New York Times is struggling in ways that have become quite public. He noted it had lost its footing. In November the more than 40 journalists in it will be subjected to performance reviews and offered buyouts.

Paid Digital Marketing Fellowship, DC (help-wanted)

Jane Genova: Speechwriter - Ghostwriter

Here are details and how to apply. careers

DC 40

Gawker - The Digital World Isn't Flat

Jane Genova: Speechwriter - Ghostwriter

" Obviously, the world of digital hasn't turned out to be flat, as envisioned. On Gawker, Ashley Feinberg posts a help-wanted , of sorts. It's a call for "an internet-savvy teen.[to] to] come be a Teen Panelist for Gawker." Gawker doesn't seem interested in the point of view of Baby Boomers. At least, not right now. Yet, members of the Baby Boomer generation as well as Silent (Bernie Sanders) are running for president.

2015 50

Metalinguistics: Public Speaking In A Digital Age

Jane Genova: Speechwriter - Ghostwriter

After transmitting disembodied words digitally for what seems like light years, many public speakers have lost touch with gesture, facial expressions, body language, nodding, and touch. Those are called "metalinguistic" factors. Yet, the power of those nonverbal ways to connect is so obvious. Take Chris Christie, governor of my homestate of New Jersey. The guy makes a big impact. Agreed, much of it is controversial, even negative. But, he is getting attention.

2014 55

Digital Native Media Pretending Not to Have Paywalls

Jane Genova: Speechwriter - Ghostwriter

  Obviously, digital natives are struggling, just like legacy media, to make a buck. The way to establish a paywall that isn't officially a paywall is to launch a premium service. That's what BusinessInsider had done. And now TechCrunch is doing it with Extra Crunch. Membership goes for $15 a month or $150 a year. 

2019 40

Digital Martyrdom - Great for Google Rankings

Jane Genova: Speechwriter - Ghostwriter

The positive outcomes from being what might be thought of as a "digital martyr" are powerful. In 2006, it was the ambush by anonymous mischief-makers on Mediabistro. That drove so much traffic to this blog that Google took notice. My posts on everything from the lead paint hazard to learning a bunch from adversity got top rankings. About six years ago, the cabal of Gawker readers swooped down on me. The attack was sustained. So the bounce in page views was also sustained.

2016 43

"Digital First" Probably Won't Save Metro Newspapers

Jane Genova: Speechwriter - Ghostwriter

  So-called "Digital First" at newspapers probably won't be enough to save them. "A new research paper finds that over the past eight years the websites of 51 major metropolitan newspapers have not on average seen appreciable readership gains, even as print readership falls." " - MediaLife, April 7, 2016. Here is the article.

Metro 43

Newspaper Business, both print/digital - Dead

Jane Genova: Speechwriter - Ghostwriter

But also digital. Ads are being bought on Facebook and Google. Not newspapers. And even when they are placed on newspapers there are those ad-blockers. During the past six years, reports Michael Wolff in USA Today , the newspaper industry has shrunk by half in the U.S. And by a third in the UK. That's not only print. And, come on, how many newspaper outlets do we need to announce the death of U.S. Supreme Court Justice Antonin Scalia and rip about the implications?

Print 43

BuzzFeed Cuts 100 - Google, Facebook Own Digital Advertising

Jane Genova: Speechwriter - Ghostwriter

Media properties, such as Buzzfeed, which depend on digital advertising for a significant portion of revenue have to re-think their business models.   Essentially, Google and Facebook own the digital advertising territory. Therefore, it's no surprise, as Peter Kafka report in Recode , Buzzfeed has cut 100 employees and its head of digital advertising - Greg Coleman - is gone.  Among the digital-only media sites which are thriving is Abovethelaw.com.

Crafting Content for Virtual Communication: Keep it Short and Interesting

Duarte Blog

Audience Business Delivery Message Presentations Technology communication content digital Nicole Lowenbraun presentation presentations virtual virtual communicationYou’ve been on the audience end of virtual gatherings for the past couple months. So, when it’s your turn to lead one, you know what you’re up against. Between kids, pets, back-to-back virtual meetings, email inboxes, Tiger King, and copious amounts of quarantine snacks—it’s no wonder everyone is feeling distracted.

2020 50

Digital Gossip & Reputation Management

Jane Genova: Speechwriter - Ghostwriter

  They will have lots more business on Monday since today THE NEW YORK TIMES published an article in "Sunday Styles" titled "Erasing The Digital Past."    They had linked to my own blog posts, material posted about me, and material posted by me as a guest author in print and digital.    Since all this fell under the category of "communications," many in my field had witnessed the digital mauling. 

Expanding Your Online Revenue Streams with Janet Stewart

Speaker Launcher

The Wealthy Speaker Podcast digital learning Get Paid to Speak online learning online options for speakers online revenue streams Speaker Marketing speaker marketing tips speaking business virtual learning virtual speaking eventsWith so many of us working from home, online options are the only options right now. In this episode of The Wealthy Speaker Show, we welcome back Janet Stewart to talk about how to create and execute online and virtual learning possibilities for your clients.

2020 59

Law Firm, D.C. - Digital Content Manager (help-wanted)

Jane Genova: Speechwriter - Ghostwriter

Details. careers

2019 40

In World of Content Glut, Graydon Carter Releases Weekly Digital Newsletter "Air Mail"

Jane Genova: Speechwriter - Ghostwriter

After all, because of digital technology, the world had become glutted with content. It is the weekly digital newsletter "Air Mail." Both legacy media, such as Conde Nast parent of Vanity Fair, and digital natives like BuzzFeed are struggling to survive. Media tends to be filled with the mean-spirited and arrogant. Graydon Carter never seemed like one of those. When he parted ways as long-time editor in chief at Vanity Fair, many were sad. We wished him well.

2019 43

Southern Environmental Law Center, Charlottesville, VA - Digital Expert (help-wanted)

Jane Genova: Speechwriter - Ghostwriter

Details. careers

2019 40

Unplugged

Ian Griffin - Professionally Speaking

Denziens of the San Francisco tech scene are greeting the sun at a series of Daybreaker Digital Dextox dance parties in Mission District lofts. Digital Detox Matthew Crawford smartphones tiffany shlain Before they emerge into the workday world to spend an average of 10 hours a day looking at the screens in their lives (PC, TV, smartphone and now watch) they leave […]. Culture Shock!

Digital - Has It Put Us in a Trance

Jane Genova: Speechwriter - Ghostwriter

In that initiative, Gorsuch demonstrates he is in-touch with the research about the impacts of digital. Findings hammer that the digital connection can impede absorption of material in classrooms, atrophy social skills and impede emotional development. The negative effects of being digital first can be as severe as addiction. Interestingly, Kardaras points out that Steve Jobs didn't allow his children near digital.

2017 40

The Favor Bank - Digital Exchange of Value (analogy of cryptocurrency)

Jane Genova: Speechwriter - Ghostwriter

    No surprise, how The Favor Bank functions has mutated in digital times. Exchanges of digital value mandate participants understand what professional and social networks and social media they must participate in, how, and the timing for calling in favors. The most effective DIY education on digital exchange of value is to analyze what one's competitors are up to. You scratch my back. I scratch yours. 

2017 40

Digital Media - Establishing Unique Presence, Like LawNewz, Abovethelaw

Jane Genova: Speechwriter - Ghostwriter

Instead we turn to digital media. Legal matters have always been a form of theatre in America. In the old days before television, those planning to sit in on trials spread out on courthouse lawns. They brought their picnic baskets and determination to enjoy the legal performance art. That same expectation remains with us who don't have the time to personally attend trials. One player in that space has become LawNewz.

2016 50

Onion, Gawker 2.0 Losing Millions of Dollars - More Hard Times for Digital Media

Jane Genova: Speechwriter - Ghostwriter

Like so many other digital media assets, they are pushing hard to create a revenue-producing model that can be sustained. The Onion has been around before digital times. But, in digital times, with such a proliferation of other media, it has begun to struggle financially - big time.  The Onion, which presents a satiric take on whatever, and Gawker 2.0, an attempt to push the envelope like the original Gawker, are money losers.

2019 43

First Law of Digital Media - Focus on Revenue (attention doesn't keep the electricty on)

Jane Genova: Speechwriter - Ghostwriter

Digital media is now a mature industry. Digital media startups identify themselves as The Next Level Buzzfeed. Today, many members of media, establishment and digital, are running with the story that Laurene Powell, widow of Steve Jobs, could be the philanthropist who "saves" Buzzfeed. That's The First Law of Digital Media. The Second Law of Digital Media is to not assume that seemingly cool media players are the ones to partner with on projects.

2018 50

9 virtual and digital must-know tips to create trust and intimacy

SpeakerSue Says...

The absolute biggest challenge for sellers today is building trust and intimacy via virtual platforms and/or digital media. So, here are 8 tips – virtual and digital – to apply immediately to create greater likeabiity and project greater competence. For good reason. It is hard to pull off likeabilty – which research shows to be more important than competence – in writing, or through a screen.

2020 40