How to write, sell, and market a business book – V: Publishers

Public Speaking Advice and Commentary

  Hire a PR agent yourself, or, better yet, create an online marketing program.    For now, it’s best to think about the publisher as someone who will pay you an advance to write the book, and then will print and distribute that book – nothing more.    Electronic books, free digital downloads, and a host of other trends have the publishers confused and frightened.