Demographics: Exit polls 2012: How President Obama won

TJ Walker Interactive

Uncategorized Barack Obama demographics Exit Polls 2012

2012 61

America’s changing demographic: Texas will go blue

TJ Walker Interactive

Uncategorized blus state demographics red state Republican texas

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"A Million Little Things" - Ratings Up More Than 21% in 18 - 49 Demographic

Jane Genova: Speechwriter - Ghostwriter

According to TVSeriesFinale , in the key demographic - 18 to 49 - viewership was up more than 21%. Last night's episode of Millennial drama "A Million Little Things" was a homerun in ratings.

Nostalgia - Set Parameters 4 Those Demographics

Jane Genova: Speechwriter - Ghostwriter

  Since we Baby Boomers are not a prized demographic, the bits and pieces of the past which can stop us dead in our tracks or move us to tears, marketers likely won't be leveraging much of our history. Maybe you're never too young to have nostalgia.

Fox News - In Key 25-54 Demographic, It Falls to 3rd Place for Prime Time

Jane Genova: Speechwriter - Ghostwriter

But in the prized-by-advertisers 25-54 years old demographic, Fox News fell to 3rd place. Fox News needs more than white old men for its viewership. Yes, they are helping keep that cable channel top dog for the month for both prime time and all-day ratings.

Brilliant Strategy - PR Week Has Gen Zer, Sabrina Sanchez, Report on Marketing to Her Own Demographic

Jane Genova: Speechwriter - Ghostwriter

In itself, a deconstruction on how to pitch to that demographic is nothing new. Currently, PR Week has a major article on how to market to Generation Z. Here you can read it. After all, it's an important market segment , representing 70 million.

"The Good Wife" - Obviously trying to pull in younger demographics

Jane Genova: Speechwriter - Ghostwriter

  Obviously, the show is pulling for younger demographics.  On "The Good Wife" Alicia's and Peter's teenager son Zack has been featured in the first episode of the new zeason.

Nielsen's Twitter TV Ratings: Baby Boomer Medium + Millennial, Gen X Demographics

Jane Genova: Speechwriter - Ghostwriter

Marketers sure don't welcome Baby Boomers as a useful demographic.  But they have gone wild over our medium: television. Programming like "The Good Wife," "Downton Abbey," and "Breaking Bad" dominate the national conversation.

GOP Pollster: Republicans Have Run Out Of White Voters

TJ Walker Interactive

Uncategorized demographics gop posslter voters white people

2012 52

Whites To No Longer Be A Majority In U.S. By 2043

TJ Walker Interactive

Uncategorized census demographics majority minorities US whites

2012 52

Barack Obama Reelection Signals Rise Of New America

TJ Walker Interactive

Uncategorized Barack Obama demographics Politics Reelection republicans Signals Rise Of New America

Dick Morris Says Republicans “‘Will Never Win Another Election”

TJ Walker Interactive

Uncategorized 'Will Never Win Another Electiongopdemographics Sugge demographics Dick Morris polling republicans

2012 65

Don't Wait for Your Perfect Audience: Speak Anyway!

Speak and Deliver

Speaking Practice Service Clubs Audience Self Sabotage Perfection Free Speaking Free to Fee Back of the Room Sales Audience DemographicsWho is your perfect audience? That's a tough question for any speaker.

2011 101

David Muir Owns Evening News - Norah O'Donnell Never Had a Chance

Jane Genova: Speechwriter - Ghostwriter

The New York Post reports that last week in the critical 25 - 54 demographic, viewership plunged 25%. It's talent, backed up by an efficient production team. That's why ABC's David Muir owns the evening news.    CBS' Norah O'Donnell never had a chance.

2019 52

Transitions: Making the connection between ideas

Speak Schmeak

Commercials are chosen for a particular time slot based on demographics - the age, gender, income, education and other details about the people who watch shows on that network. There''s rarely a transition or any relationship to the program besides these demographics.

Ideas 201

A Quick Guide to Buyer Personas

SlideModel

Line Up General Demographic Information. At the very minimum, your buyer personas should include the following demographics data: Age. You already have plenty of general demographics data about them and also understand why they are frustrated with traditional banking products (e.g.

Buyer 52

"Good Girls" - Has This Dark Comedy Become Too Dark?

Jane Genova: Speechwriter - Ghostwriter

In the key youth demographic that represented a 26.83%  decline. In this season of "Good Girls" two characters have been murdered. One was the innocent Lucy. The other was the non-innocent Boomer. But both deaths were jarring.

2020 56

Guest Blog: The 3 Best Recruiting Automation Tools For 2018

Manner of Speaking

Social media advertising allows you to target people using demographics, which means that new clients are as easier than ever to find. It’s unavoidable these days: stories about how artificial intelligence and automation are poised to transform the economy dominate the news.

2018 173

No, I Wouldn't Have Gotten "Sandwiched In"

Jane Genova: Speechwriter - Ghostwriter

Axios reports that about 47% of that demographic is in that pickle. This is the new version of the "Sandwich Generation." " And the stress, financial and emotional, is palpable.    Aging workers, who have their own challenges in a digitalized, downsizing labor market, are increasingly embracing responsibility for children who are already adult and their own older parents. COVID-19, of course, keeps making that worse.

2020 40

Facebook's Teen Problem - The Brand, Not the Revenue, Is Affected

Jane Genova: Speechwriter - Ghostwriter

Those in the 12-to-17-year-old demographic probably don't want to encounter photos of grandchildren on Facebook.  Face it, that kind of demographic is not preferred by advertisers.  Those over-40 may not want to bunched in with an undesirable demographic.

2017 52

The Executive?s Guide to Marketing Automation

SlideModel

Adding external data sources to your marketing mix such as demographics data sets, market trends, or seasonality, can also help you attain a greater level of personalization within all the campaigns you set.

Social Network Wars - Snap Winning

Jane Genova: Speechwriter - Ghostwriter

It's obvious that Facebook has become the social network for the demographic advertisers aren't interested in: The aging. There are lots more grandkids photos than party-like-an-animal ones. And the text is full of middle-aged platitudes.

Dick Wolf's "Chicago PD" Needs Work

Jane Genova: Speechwriter - Ghostwriter

In the key demographic - youth to the beginning of middle age - viewership went down 6.8%. In season 7, Dick Wolf's "Chicago PD" added 10% more viewers. That's rare for a series that isn't new.

BigBusiness: Scaring the Jesus Out of the Aging

Jane Genova: Speechwriter - Ghostwriter

We represent a growing demographic globally. Creating a fear of Elder Poverty is the latest in marketing. And the media as well as startups had been busy bees in stirring up that angst for their commercial gain. 

2020 52

"Tommy" - Needs Lots More Than Gender Angle

Jane Genova: Speechwriter - Ghostwriter

For February 13th , in the all-important 18-49 demographic, viewership was down about 9%. The ratings tell plenty. And their direction signals if a television show is a keep or cancel. The ratings for "Tommy," staring Edie Falco, are going in the wrong direction.

2020 52

How to Do Market Segmentation The Right Way

SlideModel

How do you determine which demographics to go after? DemographicDemographic segmentation is the most popular way of segmenting customers. Finally, banking products are typically marketed to people with specific demographic characteristics.

"Blue Bloods" - Will It Make It to 10th Season

Jane Genova: Speechwriter - Ghostwriter

During its 9th season the ratings in the important 18 to 49 demographic have been down 10% and in general down 5%. "Criminal Minds" has been renewed for 2019-2020 but that will be its last season.    The fate of "Blue Bloods" is still up in the air.

2019 56

Far-Right Talk Radio - What happens to it when 3 Murdoch Mediateers tilt Fox less right

Jane Genova: Speechwriter - Ghostwriter

The objective of the 3 Murdoch Mediateers, now in control, is to transform the demographics from old to much younger. For years during the Roger Ailes' era, far-right talk radio has smugly gone on with its ultra conservative mission. The memes mirrored those on Fox News.

2016 56

Roman Catholicism - Brand Charisma Can't Save In America

Jane Genova: Speechwriter - Ghostwriter

" the Catholic Church is in a demographic free-fall." " - Patricia Miller, Salon.com, May 21, 2015. Here is the article. Sure, Pope Francis is an influential thought leader.

2015 65

Generation Z Frames Facebook As Grandparents'/Parents' Social Network

Jane Genova: Speechwriter - Ghostwriter

  Since advertisers want youthful demographics, eventually Facebook could hit a revenue wall. Perhaps the last generation to embrace Facebook as their social network might be Millennials. Business Insider interviewed a section of Generation Z - the 9 to 11 year olds. 

"A Million Little Things" Continues to Struggle (with good reason)

Jane Genova: Speechwriter - Ghostwriter

The major drop is in the key 18 - 49 demographic - about 8% for 09/26/19/. Last season, the new series "A Million Little Things" almost didn't make it. Then The Deciders switched it from Wednesday to Thursday night. That made a difference. Viewership picked up.

2019 56

Shemar Moore - Brand in Play

Jane Genova: Speechwriter - Ghostwriter

" have been down 19% in the key 18-49 demographic and down 9% overall.  Shemar Moore is iconic for portraying Derek Morgan on "Criminal Minds." " He left that series, which has been renewed for one more and its final year, to star in "S.W.A.T."

2019 52

Handouts for data-heavy presentations

PowerPoint Tips

A product marketing manager asks you to research demographics for people in the United States who read email on their phone, tablet, PC and anything else. Not all presentations can be full of photos. Sometimes, you need to present data — lots of it.

Buddy Cianci: Ultimate role model for coming back big

Jane Genova: Speechwriter - Ghostwriter

  He's there in an era when human beings of all demographics struggle to connect. Former mayor of Providence, Rhode Island and ex-con, Buddy Cianci has been voted "Best Radio Personality" by THE PROVIDENCE PHOENIX. The reason why, explains PHOENIX, is "personality."

Public Speaking: The First Question You Need to Answer

Pivotal Public Speaking

Determining the makeup of an audience involves certain considerations that can be broken down into two categories: Demographics and Psychographics. “Demographics&# help us define “age cells,&# while “Psychographics&# inform us about “type cells.&#. Demographics. Initially, it is helpful to determine the demographic composite of the audience. Now let me explain why this demographic analysis is so important.

Blogs: Geezer genre for tweet, texting gen

Jane Genova: Speechwriter - Ghostwriter

This is another demographic divide which influencers and actual product/service sellers will have to craft their strategies and tactics for. My blog audience is geezers, that is, anyone who is not a Millennial.    Those digital natives are the tweet and texting generation.    They want it brief and with lots of liberty with traditional grammar, spelling and punctuation.

"Dateline" - Video Games as Social Networks

Jane Genova: Speechwriter - Ghostwriter

That represents a 25% drop from the previous season in the key 18 to 49 demographic and a 24% drop in overall viewership. On television, viewers like real-life crime and mystery. So, it's expected that the combination of the two would flood programming.

Univision Doesn't Buy Gawker.com - Grim Lesson in Being Too Hot To Handle

Jane Genova: Speechwriter - Ghostwriter

  According to experts , Univision's objective in buying those brands is to increase its penetration of the affluent male millennial demographic. In the end, Gawker.com wasn't saved. As LawNewz reports, Univision refused to include that media property in its purchase of other brands under the Gawker Inc. umbrella brand. 

2016 43

"Today" Ratings Up 10% Post Megyn Kelly Exit

Jane Genova: Speechwriter - Ghostwriter

And once she was gone from "Today," its ratings went up 10% in the demographic important to advertisers. It was a situation of a talk show host who couldn't connect. That was Megyn Kelly's tragic flaw.

2018 56

Baby Boomers - The Generation with Biggest Increase in Social Media Use

Jane Genova: Speechwriter - Ghostwriter

Using social media has become standard. But the biggest increase in who's using it has been among the Baby Boomer generation. That's what public relations agency Schneider Associates found in its annual survey on media consumption and product memorability. 

2017 52

Now We Know - "Megyn Kelly Today" Ratings

Jane Genova: Speechwriter - Ghostwriter

Also, it represents a 24% decline in the 25 to 54 demographic, which is what advertisers want.  Success has many enemies. So, the pile-on of criticism for "Megyn Kelly Today" was welcome "gossip."

2017 52

"Law & Order SVU" - The Troubled Guru

Jane Genova: Speechwriter - Ghostwriter

Recently, for the youth demographic they had declined 11.76% and for the general viewership 10.18%. Producer of the "Law & Order" series Dick Wolf established the signature of having plots ripped from the headlines. That used to be provocative.

2019 52

TV - Nonono, It's Not Dead

Jane Genova: Speechwriter - Ghostwriter

As many of us already know is that Fox, for the first time, came in third in the 25-54 demographic in prime time. The May 21st version of "Gillmor Gang" focuses on television. Among what the panel agrees on are: TV is not dead.

2017 52