"A Million Little Things" - Ratings Up More Than 21% in 18 - 49 Demographic

Jane Genova: Speechwriter - Ghostwriter

According to TVSeriesFinale , in the key demographic - 18 to 49 - viewership was up more than 21%. Last night's episode of Millennial drama "A Million Little Things" was a homerun in ratings.

Demographics: Exit polls 2012: How President Obama won

TJ Walker Interactive

Uncategorized Barack Obama demographics Exit Polls 2012

2012 61

America’s changing demographic: Texas will go blue

TJ Walker Interactive

Uncategorized blus state demographics red state Republican texas

Nostalgia - Set Parameters 4 Those Demographics

Jane Genova: Speechwriter - Ghostwriter

  Since we Baby Boomers are not a prized demographic, the bits and pieces of the past which can stop us dead in our tracks or move us to tears, marketers likely won't be leveraging much of our history. Maybe you're never too young to have nostalgia.

Fox News - In Key 25-54 Demographic, It Falls to 3rd Place for Prime Time

Jane Genova: Speechwriter - Ghostwriter

But in the prized-by-advertisers 25-54 years old demographic, Fox News fell to 3rd place. Fox News needs more than white old men for its viewership. Yes, they are helping keep that cable channel top dog for the month for both prime time and all-day ratings.

Brilliant Strategy - PR Week Has Gen Zer, Sabrina Sanchez, Report on Marketing to Her Own Demographic

Jane Genova: Speechwriter - Ghostwriter

In itself, a deconstruction on how to pitch to that demographic is nothing new. Currently, PR Week has a major article on how to market to Generation Z. Here you can read it. After all, it's an important market segment , representing 70 million.

"The Good Wife" - Obviously trying to pull in younger demographics

Jane Genova: Speechwriter - Ghostwriter

  Obviously, the show is pulling for younger demographics.  On "The Good Wife" Alicia's and Peter's teenager son Zack has been featured in the first episode of the new zeason.

Nielsen's Twitter TV Ratings: Baby Boomer Medium + Millennial, Gen X Demographics

Jane Genova: Speechwriter - Ghostwriter

Marketers sure don't welcome Baby Boomers as a useful demographic.  But they have gone wild over our medium: television. Programming like "The Good Wife," "Downton Abbey," and "Breaking Bad" dominate the national conversation.

GOP Pollster: Republicans Have Run Out Of White Voters

TJ Walker Interactive

Uncategorized demographics gop posslter voters white people

2012 52

Whites To No Longer Be A Majority In U.S. By 2043

TJ Walker Interactive

Uncategorized census demographics majority minorities US whites

2012 52

Barack Obama Reelection Signals Rise Of New America

TJ Walker Interactive

Uncategorized Barack Obama demographics Politics Reelection republicans Signals Rise Of New America

Dick Morris Says Republicans “‘Will Never Win Another Election”

TJ Walker Interactive

Uncategorized 'Will Never Win Another Electiongopdemographics Sugge demographics Dick Morris polling republicans

2012 65

Don't Wait for Your Perfect Audience: Speak Anyway!

Speak and Deliver

Speaking Practice Service Clubs Audience Self Sabotage Perfection Free Speaking Free to Fee Back of the Room Sales Audience DemographicsWho is your perfect audience? That's a tough question for any speaker.

2011 101

David Muir Owns Evening News - Norah O'Donnell Never Had a Chance

Jane Genova: Speechwriter - Ghostwriter

The New York Post reports that last week in the critical 25 - 54 demographic, viewership plunged 25%. It's talent, backed up by an efficient production team. That's why ABC's David Muir owns the evening news.    CBS' Norah O'Donnell never had a chance.

2019 52

Transitions: Making the connection between ideas

Speak Schmeak

Commercials are chosen for a particular time slot based on demographics - the age, gender, income, education and other details about the people who watch shows on that network. There''s rarely a transition or any relationship to the program besides these demographics.

Ideas 199

Guest Blog: The 3 Best Recruiting Automation Tools For 2018

Manner of Speaking

Social media advertising allows you to target people using demographics, which means that new clients are as easier than ever to find. It’s unavoidable these days: stories about how artificial intelligence and automation are poised to transform the economy dominate the news.

Dick Wolf's "Chicago PD" Needs Work

Jane Genova: Speechwriter - Ghostwriter

In the key demographic - youth to the beginning of middle age - viewership went down 6.8%. In season 7, Dick Wolf's "Chicago PD" added 10% more viewers. That's rare for a series that isn't new.

Facebook's Teen Problem - The Brand, Not the Revenue, Is Affected

Jane Genova: Speechwriter - Ghostwriter

Those in the 12-to-17-year-old demographic probably don't want to encounter photos of grandchildren on Facebook.  Face it, that kind of demographic is not preferred by advertisers.  Those over-40 may not want to bunched in with an undesirable demographic.

2017 52

How to Do Market Segmentation The Right Way

SlideModel

How do you determine which demographics to go after? DemographicDemographic segmentation is the most popular way of segmenting customers. Finally, banking products are typically marketed to people with specific demographic characteristics.

"A Million Little Things" Continues to Struggle (with good reason)

Jane Genova: Speechwriter - Ghostwriter

The major drop is in the key 18 - 49 demographic - about 8% for 09/26/19/. Last season, the new series "A Million Little Things" almost didn't make it. Then The Deciders switched it from Wednesday to Thursday night. That made a difference. Viewership picked up.

2019 56

Social Network Wars - Snap Winning

Jane Genova: Speechwriter - Ghostwriter

It's obvious that Facebook has become the social network for the demographic advertisers aren't interested in: The aging. There are lots more grandkids photos than party-like-an-animal ones. And the text is full of middle-aged platitudes.

"Blue Bloods" - Will It Make It to 10th Season

Jane Genova: Speechwriter - Ghostwriter

During its 9th season the ratings in the important 18 to 49 demographic have been down 10% and in general down 5%. "Criminal Minds" has been renewed for 2019-2020 but that will be its last season.    The fate of "Blue Bloods" is still up in the air.

2019 56

Shemar Moore - Brand in Play

Jane Genova: Speechwriter - Ghostwriter

" have been down 19% in the key 18-49 demographic and down 9% overall.  Shemar Moore is iconic for portraying Derek Morgan on "Criminal Minds." " He left that series, which has been renewed for one more and its final year, to star in "S.W.A.T."

2019 52

Far-Right Talk Radio - What happens to it when 3 Murdoch Mediateers tilt Fox less right

Jane Genova: Speechwriter - Ghostwriter

The objective of the 3 Murdoch Mediateers, now in control, is to transform the demographics from old to much younger. For years during the Roger Ailes' era, far-right talk radio has smugly gone on with its ultra conservative mission. The memes mirrored those on Fox News.

2016 56

Roman Catholicism - Brand Charisma Can't Save In America

Jane Genova: Speechwriter - Ghostwriter

" the Catholic Church is in a demographic free-fall." " - Patricia Miller, Salon.com, May 21, 2015. Here is the article. Sure, Pope Francis is an influential thought leader.

2015 65

Generation Z Frames Facebook As Grandparents'/Parents' Social Network

Jane Genova: Speechwriter - Ghostwriter

  Since advertisers want youthful demographics, eventually Facebook could hit a revenue wall. Perhaps the last generation to embrace Facebook as their social network might be Millennials. Business Insider interviewed a section of Generation Z - the 9 to 11 year olds. 

Will #MeToo Give "Law & Order SVU" 22nd Season?

Jane Genova: Speechwriter - Ghostwriter

In the critical 18-45 demographic it had plunged 36.36%. The 21st season of iconic "Law & Order SVU" is not off to a promising start. The first episode was the  second  ripped from the headlines play-out of the Harvey Weinstein allegations of sexual misconduct.

2019 52

Handouts for data-heavy presentations

PowerPoint Tips

A product marketing manager asks you to research demographics for people in the United States who read email on their phone, tablet, PC and anything else. Not all presentations can be full of photos. Sometimes, you need to present data — lots of it.

"Dateline" - Video Games as Social Networks

Jane Genova: Speechwriter - Ghostwriter

That represents a 25% drop from the previous season in the key 18 to 49 demographic and a 24% drop in overall viewership. On television, viewers like real-life crime and mystery. So, it's expected that the combination of the two would flood programming.

Buddy Cianci: Ultimate role model for coming back big

Jane Genova: Speechwriter - Ghostwriter

  He's there in an era when human beings of all demographics struggle to connect. Former mayor of Providence, Rhode Island and ex-con, Buddy Cianci has been voted "Best Radio Personality" by THE PROVIDENCE PHOENIX. The reason why, explains PHOENIX, is "personality."

"Today" Ratings Up 10% Post Megyn Kelly Exit

Jane Genova: Speechwriter - Ghostwriter

And once she was gone from "Today," its ratings went up 10% in the demographic important to advertisers. It was a situation of a talk show host who couldn't connect. That was Megyn Kelly's tragic flaw.

2018 56

Public Speaking: The First Question You Need to Answer

Pivotal Public Speaking

Determining the makeup of an audience involves certain considerations that can be broken down into two categories: Demographics and Psychographics. “Demographics&# help us define “age cells,&# while “Psychographics&# inform us about “type cells.&#. Demographics. Initially, it is helpful to determine the demographic composite of the audience. Now let me explain why this demographic analysis is so important.

Univision Doesn't Buy Gawker.com - Grim Lesson in Being Too Hot To Handle

Jane Genova: Speechwriter - Ghostwriter

  According to experts , Univision's objective in buying those brands is to increase its penetration of the affluent male millennial demographic. In the end, Gawker.com wasn't saved. As LawNewz reports, Univision refused to include that media property in its purchase of other brands under the Gawker Inc. umbrella brand. 

2016 43

Blogs: Geezer genre for tweet, texting gen

Jane Genova: Speechwriter - Ghostwriter

This is another demographic divide which influencers and actual product/service sellers will have to craft their strategies and tactics for. My blog audience is geezers, that is, anyone who is not a Millennial.    Those digital natives are the tweet and texting generation.    They want it brief and with lots of liberty with traditional grammar, spelling and punctuation.

Baby Boomers - The Generation with Biggest Increase in Social Media Use

Jane Genova: Speechwriter - Ghostwriter

Using social media has become standard. But the biggest increase in who's using it has been among the Baby Boomer generation. That's what public relations agency Schneider Associates found in its annual survey on media consumption and product memorability. 

2017 52

Now We Know - "Megyn Kelly Today" Ratings

Jane Genova: Speechwriter - Ghostwriter

Also, it represents a 24% decline in the 25 to 54 demographic, which is what advertisers want.  Success has many enemies. So, the pile-on of criticism for "Megyn Kelly Today" was welcome "gossip."

What Happens at Harvard Doesn't Stay at Harvard: Earthquake in Higher Education Possible

Jane Genova: Speechwriter - Ghostwriter

If that demographic sues, then what could come out in discovery and be revealed in the courtroom could be policies tilted toward youth, both in admission and financial aid. Do the folks in Harvard Admissions discriminate against Asian-Americans?

2018 52

Don McGahn - Sometimes You Can't Go Home Again

Jane Genova: Speechwriter - Ghostwriter

Should McGahn sense guidance about The Next would be useful, I provide that service to those in his demographic.  When is a rat not a rat? When U.S. president Donald Trump says so. He declared that his top White House counsel Don McGahn was not a rat like Watergate's John Dean.

2018 52

TV - Nonono, It's Not Dead

Jane Genova: Speechwriter - Ghostwriter

As many of us already know is that Fox, for the first time, came in third in the 25-54 demographic in prime time. The May 21st version of "Gillmor Gang" focuses on television. Among what the panel agrees on are: TV is not dead.

2017 52

"The View" Meets Harvard

Jane Genova: Speechwriter - Ghostwriter

If the show wants to make it, the powers that be have to execute cool decisions about how to attract, keep, and grow that prized demographic. The four co-hosts of "The View" are north of 40.

"The Good Doctor" - Renewed for Season 3? Will Shaun Murphy MD Lose His License?

Jane Genova: Speechwriter - Ghostwriter

In the 18-49 demographic that represents a 37% drop from Season 1 and overall a 30% decline. "The Good Doctor" had made it to Season 2. That was despite the oddball premise that an autistic surgeon who becomes distracted would he hired as a resident in a major hospital.

2019 56

Megyn Kelly - The Wall Street Journal's Joe Flint Wants Us to Know She Isn't Thriving on Network Television

Jane Genova: Speechwriter - Ghostwriter

drop among total viewers and a 14% one among the coveted 25 to 54 coveted demographic.  Every English major (there were once plenty of them) was trained to understand the differences among genres. The memoir had to be analyzed and evaluated according to very different criteria than biography. 

2018 40

Donald Trump - In shift to more buttoned-down, he's even getting a speechwriter

Jane Genova: Speechwriter - Ghostwriter

Among the questions investigated are what has been happening in the community, who talked there recently, what about the demographics and what are the touch points for connection.  No surprise, ever-shrewd Donald Trump is shifting his campaign tone and content to more buttoned-down.

2016 56