Demographics: Exit polls 2012: How President Obama won

TJ Walker Interactive

Uncategorized Barack Obama demographics Exit Polls 2012

2012 56

America’s changing demographic: Texas will go blue

TJ Walker Interactive

Uncategorized blus state demographics red state Republican texas

Nostalgia - Set Parameters 4 Those Demographics

Jane Genova: Speechwriter - Ghostwriter

  Since we Baby Boomers are not a prized demographic, the bits and pieces of the past which can stop us dead in our tracks or move us to tears, marketers likely won't be leveraging much of our history. Maybe you're never too young to have nostalgia.

Fox News - In Key 25-54 Demographic, It Falls to 3rd Place for Prime Time

Jane Genova: Speechwriter - Ghostwriter

But in the prized-by-advertisers 25-54 years old demographic, Fox News fell to 3rd place. Fox News needs more than white old men for its viewership. Yes, they are helping keep that cable channel top dog for the month for both prime time and all-day ratings.

Brilliant Strategy - PR Week Has Gen Zer, Sabrina Sanchez, Report on Marketing to Her Own Demographic

Jane Genova: Speechwriter - Ghostwriter

In itself, a deconstruction on how to pitch to that demographic is nothing new. Currently, PR Week has a major article on how to market to Generation Z. Here you can read it. After all, it's an important market segment , representing 70 million.

GOP Pollster: Republicans Have Run Out Of White Voters

TJ Walker Interactive

Uncategorized demographics gop posslter voters white people

2012 52

Whites To No Longer Be A Majority In U.S. By 2043

TJ Walker Interactive

Uncategorized census demographics majority minorities US whites

US 52

Barack Obama Reelection Signals Rise Of New America

TJ Walker Interactive

Uncategorized Barack Obama demographics Politics Reelection republicans Signals Rise Of New America

Dick Morris Says Republicans “‘Will Never Win Another Election”

TJ Walker Interactive

Uncategorized 'Will Never Win Another Electiongopdemographics Sugge demographics Dick Morris polling republicans

2012 60

Don't Wait for Your Perfect Audience: Speak Anyway!

Speak and Deliver

Speaking Practice Service Clubs Audience Self Sabotage Perfection Free Speaking Free to Fee Back of the Room Sales Audience DemographicsWho is your perfect audience? That's a tough question for any speaker.

2011 64

Facebook's Teen Problem - The Brand, Not the Revenue, Is Affected

Jane Genova: Speechwriter - Ghostwriter

Those in the 12-to-17-year-old demographic probably don't want to encounter photos of grandchildren on Facebook.  Face it, that kind of demographic is not preferred by advertisers.  Those over-40 may not want to bunched in with an undesirable demographic.

Social Network Wars - Snap Winning

Jane Genova: Speechwriter - Ghostwriter

It's obvious that Facebook has become the social network for the demographic advertisers aren't interested in: The aging. There are lots more grandkids photos than party-like-an-animal ones. And the text is full of middle-aged platitudes.

Transitions: Making the connection between ideas

Speak Schmeak

Commercials are chosen for a particular time slot based on demographics - the age, gender, income, education and other details about the people who watch shows on that network. There''s rarely a transition or any relationship to the program besides these demographics.

Ideas 136

Guest Blog: The 3 Best Recruiting Automation Tools For 2018

Manner of Speaking

Social media advertising allows you to target people using demographics, which means that new clients are as easier than ever to find. It’s unavoidable these days: stories about how artificial intelligence and automation are poised to transform the economy dominate the news.

2018 145

Megyn Kelly - The Wall Street Journal's Joe Flint Wants Us to Know She Isn't Thriving on Network Television

Jane Genova: Speechwriter - Ghostwriter

drop among total viewers and a 14% one among the coveted 25 to 54 coveted demographic.  Every English major (there were once plenty of them) was trained to understand the differences among genres. The memoir had to be analyzed and evaluated according to very different criteria than biography. 

2018 40

Far-Right Talk Radio - What happens to it when 3 Murdoch Mediateers tilt Fox less right

Jane Genova: Speechwriter - Ghostwriter

The objective of the 3 Murdoch Mediateers, now in control, is to transform the demographics from old to much younger. For years during the Roger Ailes' era, far-right talk radio has smugly gone on with its ultra conservative mission. The memes mirrored those on Fox News.

2016 56

Baby Boomers - The Generation with Biggest Increase in Social Media Use

Jane Genova: Speechwriter - Ghostwriter

Using social media has become standard. But the biggest increase in who's using it has been among the Baby Boomer generation. That's what public relations agency Schneider Associates found in its annual survey on media consumption and product memorability. 

2017 52

Now We Know - "Megyn Kelly Today" Ratings

Jane Genova: Speechwriter - Ghostwriter

Also, it represents a 24% decline in the 25 to 54 demographic, which is what advertisers want.  Success has many enemies. So, the pile-on of criticism for "Megyn Kelly Today" was welcome "gossip."

Roman Catholicism - Brand Charisma Can't Save In America

Jane Genova: Speechwriter - Ghostwriter

" the Catholic Church is in a demographic free-fall." " - Patricia Miller, Salon.com, May 21, 2015. Here is the article. Sure, Pope Francis is an influential thought leader.

2015 56

Generation Z Frames Facebook As Grandparents'/Parents' Social Network

Jane Genova: Speechwriter - Ghostwriter

  Since advertisers want youthful demographics, eventually Facebook could hit a revenue wall. Perhaps the last generation to embrace Facebook as their social network might be Millennials. Business Insider interviewed a section of Generation Z - the 9 to 11 year olds. 

Univision Doesn't Buy Gawker.com - Grim Lesson in Being Too Hot To Handle

Jane Genova: Speechwriter - Ghostwriter

  According to experts , Univision's objective in buying those brands is to increase its penetration of the affluent male millennial demographic. In the end, Gawker.com wasn't saved. As LawNewz reports, Univision refused to include that media property in its purchase of other brands under the Gawker Inc. umbrella brand. 

2016 43

Buddy Cianci: Ultimate role model for coming back big

Jane Genova: Speechwriter - Ghostwriter

  He's there in an era when human beings of all demographics struggle to connect. Former mayor of Providence, Rhode Island and ex-con, Buddy Cianci has been voted "Best Radio Personality" by THE PROVIDENCE PHOENIX. The reason why, explains PHOENIX, is "personality."

TV - Nonono, It's Not Dead

Jane Genova: Speechwriter - Ghostwriter

As many of us already know is that Fox, for the first time, came in third in the 25-54 demographic in prime time. The May 21st version of "Gillmor Gang" focuses on television. Among what the panel agrees on are: TV is not dead.

TV 52

Public Speaking: The First Question You Need to Answer

Pivotal Public Speaking

Determining the makeup of an audience involves certain considerations that can be broken down into two categories: Demographics and Psychographics. “Demographics&# help us define “age cells,&# while “Psychographics&# inform us about “type cells.&#. Demographics. Initially, it is helpful to determine the demographic composite of the audience. Now let me explain why this demographic analysis is so important.

Blogs: Geezer genre for tweet, texting gen

Jane Genova: Speechwriter - Ghostwriter

This is another demographic divide which influencers and actual product/service sellers will have to craft their strategies and tactics for. My blog audience is geezers, that is, anyone who is not a Millennial.    Those digital natives are the tweet and texting generation.    They want it brief and with lots of liberty with traditional grammar, spelling and punctuation.

Handouts for data-heavy presentations

PowerPoint Tips

A product marketing manager asks you to research demographics for people in the United States who read email on their phone, tablet, PC and anything else. Not all presentations can be full of photos. Sometimes, you need to present data — lots of it.

Donald Trump - In shift to more buttoned-down, he's even getting a speechwriter

Jane Genova: Speechwriter - Ghostwriter

Among the questions investigated are what has been happening in the community, who talked there recently, what about the demographics and what are the touch points for connection.  No surprise, ever-shrewd Donald Trump is shifting his campaign tone and content to more buttoned-down.

2016 56

THE E-MYTH REVISITED – TOP 10 POINTS

Sandra Schrift - Executive Speech Coach

A Gerber Marketing Strategy – choose your target market and keep track of the demographics of those groups/individuals. Author, Michael Gerber, wrote an important business book in the nineties which still holds truetoday. Here are a summary of the top 10 points. All good tips for any person who is a business owner. It is a fatal assumption that if you understand the technical work of a business- that you understand a business that does technical work. Not so.

2012 100

"Sunday Night" June 9, 2017 - Megyn Kelly's Ratings Stuck (unlike Oprah, she's not one of us)

Jane Genova: Speechwriter - Ghostwriter

For Megyn Kelly's fifth "Sunday Night," essentially the ratings remained stuck, both for total viewers and the coveted 10-49 demographic.

2017 52

Drudge Report - Will Last Fox Left Standing Be Out-Foxed

Jane Genova: Speechwriter - Ghostwriter

For the first time in years, it came in third place for viewership during primetime by the prized young adult demographic. The Drudge Report features the last "fox" left standing - Sean Hannity.

2017 52

Dump the Mystery Shop to Build More Sales

SpeakerSue Says...

We get so many inquiries but most don’t fit our demographic so we’re saving them time and of course, our time too.” ” Me: Yes, and you mentioned they aren’t closing the business that does fit your key demographic.

2015 52

"The View" Meets Harvard

Jane Genova: Speechwriter - Ghostwriter

If the show wants to make it, the powers that be have to execute cool decisions about how to attract, keep, and grow that prized demographic. The four co-hosts of "The View" are north of 40.

What's best for the audience?

Speak Schmeak

Different industries, different backgrounds, different demographics, different age groups, different cultures.The list goes on.

What's best for the audience?

Speak Schmeak

Different industries, different backgrounds, different demographics, different age groups, different cultures.The list goes on.

How to Really Craft Audience-Centric Presentations

Duarte Blog

But, your audience isn’t going to be moved solely because they’re from the West Coast or work in HR; demographics are only part of the story. There’s a saying, “people don’t care what you know until they know how much you care.”.

2018 94

Crisis Reaching Tipping Point, Literally - Will NBC Flip "Megyn Kelly" to Later Time Slot

Jane Genova: Speechwriter - Ghostwriter

They're worse in the key 24-54 demographic.   Soon enough it could be that the proven "Kathy Lee and Hoda" will be the lead-in to "Megyn Kelly Today." " Or, NBC could provide the inability-to-connect Megyn Kelly with a co-host.

2017 52

Edgy, Without Controversy: Kate Sirignano, Image Marketing Consultants, opines

Jane Genova: Speechwriter - Ghostwriter

"Clients whose demographics include the under-30 want edgy but they will not open themselves to controversy.    Is it possible to have one without the other?

Do you have a parental attitude toward your audience?

Speak Schmeak

If you don't have this luxury, for example, when you're speaking at a conference, you can get some basic demographics and data from the conference organizer about who's attending, and then make sure to chat up your audience members as they arrive.

2013 139

Ronan Farrow: He's the type parents, nuns and cops on the beat loved when I was growing up

Jane Genova: Speechwriter - Ghostwriter

 Why else would that prized demographic - the 18 to 49 - not be embracing his show on MSNBC. Is Ronan Farrow, 26, really an old soul? Maybe. According to the media, what Farrow represents, including his persona, is what geezers like.

2014 56

Jimmy Fallon: Can he distract Millennials from whatever?

Jane Genova: Speechwriter - Ghostwriter

Millennials, the demographic gold mine advertisers want, could tune out permanently. Television, thanks to the antihero like Walter White, has had an amazing comeback.  All generations find those kinds of dark characters compelling.

2014 56