That Over-54 Demographic: Marketers Have to Pitch (a lot) Differently

Jane Genova: Speechwriter - Ghostwriter

COVID-19 has created an upheaval in how the aging receive healthcare, travel, eat, live, and socialize. And, MarketWatch reports, that won't go back to the former normal. Not even after the coming of a vaccine.

Demographics: Exit polls 2012: How President Obama won

TJ Walker Interactive

Uncategorized Barack Obama demographics Exit Polls 2012

2012 47

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America’s changing demographic: Texas will go blue

TJ Walker Interactive

Uncategorized blus state demographics red state Republican texas

"A Million Little Things" - Ratings Up More Than 21% in 18 - 49 Demographic

Jane Genova: Speechwriter - Ghostwriter

According to TVSeriesFinale , in the key demographic - 18 to 49 - viewership was up more than 21%. Last night's episode of Millennial drama "A Million Little Things" was a homerun in ratings. And, overall viewership rose almost 8%. Essentially the plot line forced upsets in relationships. Katherine confronts D. about the need to let everyone in the loop know that Eddie is Charlie's father. Sweet Mother Earth D loses some sweet.

Nostalgia - Set Parameters 4 Those Demographics

Jane Genova: Speechwriter - Ghostwriter

  Since we Baby Boomers are not a prized demographic, the bits and pieces of the past which can stop us dead in our tracks or move us to tears, marketers likely won't be leveraging much of our history. Maybe you're never too young to have nostalgia. That seems to be what Calvin Klein is betting on. Like Levi's and Guess, the company is leveraging the yearning for the past. Here is coverage of that trend by Veronique Hyland in New York Magazine.

Fox News - In Key 25-54 Demographic, It Falls to 3rd Place for Prime Time

Jane Genova: Speechwriter - Ghostwriter

But in the prized-by-advertisers 25-54 years old demographic, Fox News fell to 3rd place. Fox News needs more than white old men for its viewership. Yes, they are helping keep that cable channel top dog for the month for both prime time and all-day ratings. That was the 1st time in 17 years. MSNBC and CNN beat it out. Here are the details from Fortune. The game is all about attracting advertising dollars.

Brilliant Strategy - PR Week Has Gen Zer, Sabrina Sanchez, Report on Marketing to Her Own Demographic

Jane Genova: Speechwriter - Ghostwriter

In itself, a deconstruction on how to pitch to that demographic is nothing new. Currently, PR Week has a major article on how to market to Generation Z. Here you can read it. After all, it's an important market segment , representing 70 million. And they differ in their attitudes from previous generations, including Millennials. What makes the PR Week analysis a stand-out is that it is done by a member of Gen Z - Sabrina Sanchez. Talk about instant credibility.

Elie Mystal - Can be Fox's secret sauce to create younger demographics

Jane Genova: Speechwriter - Ghostwriter

On Facebook, Abovethelaw.com (ATL) lawyer-journalist, Elie Mystal, reflects on when he will land that plum position as a streamed commentator. Those of us who follow his ATL column, observations on social networks, and his appearances in New York Metro media know he should have been there about three years ago. That's when his out-of-the-box but thoughtful commentary pulled all of it together. He was ready for prime time in a visual medium.

Nielsen's Twitter TV Ratings: Baby Boomer Medium + Millennial, Gen X Demographics

Jane Genova: Speechwriter - Ghostwriter

Marketers sure don't welcome Baby Boomers as a useful demographic.  But they have gone wild over our medium: television. Programming like "The Good Wife," "Downton Abbey," and "Breaking Bad" dominate the national conversation.  On this blog I get more traffic on them, including retweets, than I do for films. In Octobober, Nielson announced that it had created Twitter TV Ratings.

GOP Pollster: Republicans Have Run Out Of White Voters

TJ Walker Interactive

Uncategorized demographics gop posslter voters white people

2012 40

Whites To No Longer Be A Majority In U.S. By 2043

TJ Walker Interactive

Uncategorized census demographics majority minorities US whites

2012 40

Barack Obama Reelection Signals Rise Of New America

TJ Walker Interactive

Uncategorized Barack Obama demographics Politics Reelection republicans Signals Rise Of New America

Dick Morris Says Republicans “‘Will Never Win Another Election”

TJ Walker Interactive

Uncategorized 'Will Never Win Another Electiongopdemographics Sugge demographics Dick Morris polling republicans

2012 50

Don't Wait for Your Perfect Audience: Speak Anyway!

Speak and Deliver

Speaking Practice Service Clubs Audience Self Sabotage Perfection Free Speaking Free to Fee Back of the Room Sales Audience DemographicsWho is your perfect audience? That's a tough question for any speaker. On the one hand, we don't like to limit ourselves by honing in on an age group, occupation type, income range, management level, etc. On the other hand, we don't want to speak to 'just anybody', because it might be a total waste of time. Baloney. Speak Anyway!

2011 78

The Introductory Guide to Psychographic Segmentation

SlideModel

Still, the underlying idea of doing customer segmentation based on behavioral and physiological data (instead of demographics alone) was picked up by an array of marketing research firms, and more lately advertising platforms. Psychographics vs Demographics Segmentation: The Difference.

David Muir Owns Evening News - Norah O'Donnell Never Had a Chance

Jane Genova: Speechwriter - Ghostwriter

The New York Post reports that last week in the critical 25 - 54 demographic, viewership plunged 25%. It's talent, backed up by an efficient production team. That's why ABC's David Muir owns the evening news.    CBS' Norah O'Donnell never had a chance. The overall decline had been 17%. Statistics came via Nielsen. Likely CBS will have to do what NBC did with Megyn Kelly: Cut its losses (O'Donnell is being paid $7 million) and move on. 

2019 40

Madonna - Symbol of How Not to Age

Jane Genova: Speechwriter - Ghostwriter

Betty White parachuted into being an advocate for the aging - a dumped-on demographic niche in America.  What was entertainer (or, put more accurately former entertainer) Madonna doing on Instagram supporting hydroxchoroquine as COVID-19 treatment? 

2020 56

Transitions: Making the connection between ideas

Speak Schmeak

Commercials are chosen for a particular time slot based on demographics - the age, gender, income, education and other details about the people who watch shows on that network. There''s rarely a transition or any relationship to the program besides these demographics. You''ve probably never noticed this when you''re watching TV, but commercials have only a vague connection to the TV shows they interrupt.

Ideas 154

Facebook's Teen Problem - The Brand, Not the Revenue, Is Affected

Jane Genova: Speechwriter - Ghostwriter

Those in the 12-to-17-year-old demographic probably don't want to encounter photos of grandchildren on Facebook.  Face it, that kind of demographic is not preferred by advertisers.  Those over-40 may not want to bunched in with an undesirable demographic.   According to a new study by eMarketer, reports Recode , their use of Facebook will likely decline by 3.4% during 2017. Where they are hanging out and posting had included Instagram and Snapchat.

A Quick Guide to Buyer Personas

SlideModel

Line Up General Demographic Information. At the very minimum, your buyer personas should include the following demographics data: Age. You already have plenty of general demographics data about them and also understand why they are frustrated with traditional banking products (e.g. Further, it should appeal to them on a personal level based on their demographics data and their values and fears. Personalization.

Buyer 40

"Good Girls" - Has This Dark Comedy Become Too Dark?

Jane Genova: Speechwriter - Ghostwriter

In the key youth demographic that represented a 26.83%  decline. In this season of "Good Girls" two characters have been murdered. One was the innocent Lucy. The other was the non-innocent Boomer. But both deaths were jarring. After all, "Good Girls" was supposed to be a dark comedy, with a lot of fun goofiness. Three suburban housewives, out of financial necessity, turn to a life of petty crime. It started out with a cartoonish robbery of a grocery store.

2020 43

Market Research: Everything You Need to Know as a Business Leader

SlideModel

Collect demographic, economic, and social insights about your target audience. Public databases : Governments worldwide run all sorts of tallies, describing the economic, social, and demographic state of affairs.

2020 61

Social Network Wars - Snap Winning

Jane Genova: Speechwriter - Ghostwriter

It's obvious that Facebook has become the social network for the demographic advertisers aren't interested in: The aging. There are lots more grandkids photos than party-like-an-animal ones. And the text is full of middle-aged platitudes. Research by eMarketer found that youth is ignoring Facebook, instead connecting on Snap. Here is the media coverage of how a mature Facebook is losing its cool. For the under-12 group this year, the Facebook decline has been 9.3%.

No, I Wouldn't Have Gotten "Sandwiched In"

Jane Genova: Speechwriter - Ghostwriter

Axios reports that about 47% of that demographic is in that pickle. This is the new version of the "Sandwich Generation." " And the stress, financial and emotional, is palpable.    Aging workers, who have their own challenges in a digitalized, downsizing labor market, are increasingly embracing responsibility for children who are already adult and their own older parents. COVID-19, of course, keeps making that worse.

2020 40

Public Speaking: The First Question You Need to Answer

Pivotal Public Speaking

Determining the makeup of an audience involves certain considerations that can be broken down into two categories: Demographics and Psychographics. “Demographics&# help us define “age cells,&# while “Psychographics&# inform us about “type cells.&#. Demographics. Initially, it is helpful to determine the demographic composite of the audience. Now let me explain why this demographic analysis is so important.

Dick Wolf's "Chicago PD" Needs Work

Jane Genova: Speechwriter - Ghostwriter

In the key demographic - youth to the beginning of middle age - viewership went down 6.8%. In season 7, Dick Wolf's "Chicago PD" added 10% more viewers. That's rare for a series that isn't new. One of the attractive features of the programming is parachuting in our favorites from the 2 other Wednesday night Wolf Chicago platforms. They are "Chicago Med" and "Chicago Fire."

Blogs: Geezer genre for tweet, texting gen

Jane Genova: Speechwriter - Ghostwriter

This is another demographic divide which influencers and actual product/service sellers will have to craft their strategies and tactics for. My blog audience is geezers, that is, anyone who is not a Millennial.    Those digital natives are the tweet and texting generation.    They want it brief and with lots of liberty with traditional grammar, spelling and punctuation.

How to Do Market Segmentation The Right Way

SlideModel

How do you determine which demographics to go after? DemographicDemographic segmentation is the most popular way of segmenting customers. Finally, banking products are typically marketed to people with specific demographic characteristics. You may have a great product, top-notch go-to-market strategy and a bullet-proof sales campaign, and still fail to generate the revenues you expected.

Univision Doesn't Buy Gawker.com - Grim Lesson in Being Too Hot To Handle

Jane Genova: Speechwriter - Ghostwriter

  According to experts , Univision's objective in buying those brands is to increase its penetration of the affluent male millennial demographic. In the end, Gawker.com wasn't saved. As LawNewz reports, Univision refused to include that media property in its purchase of other brands under the Gawker Inc. umbrella brand. 

2016 43

Far-Right Talk Radio - What happens to it when 3 Murdoch Mediateers tilt Fox less right

Jane Genova: Speechwriter - Ghostwriter

The objective of the 3 Murdoch Mediateers, now in control, is to transform the demographics from old to much younger. For years during the Roger Ailes' era, far-right talk radio has smugly gone on with its ultra conservative mission. The memes mirrored those on Fox News. And the hosts on both radio and television thrived. Now Ailes is out. According to sources such as Ailes' biographer, Gabriel Sherman, 21st Century Fox will blow up such far-right programming.

2016 43

Roman Catholicism - Brand Charisma Can't Save In America

Jane Genova: Speechwriter - Ghostwriter

" the Catholic Church is in a demographic free-fall." " - Patricia Miller, Salon.com, May 21, 2015. Here is the article. Sure, Pope Francis is an influential thought leader. But the continuing decline in the number of Roman Catholics in America shows that charisma isn't enough to save what was once one of the most powerful, enduring brands in the world. In the end, Pope Francis might just go down in the history of religion as a media figure.

2015 50

"Blue Bloods" - Will It Make It to 10th Season

Jane Genova: Speechwriter - Ghostwriter

During its 9th season the ratings in the important 18 to 49 demographic have been down 10% and in general down 5%. "Criminal Minds" has been renewed for 2019-2020 but that will be its last season.    The fate of "Blue Bloods" is still up in the air. Average viewership is about 8.61 million. Initially we can be charmed by the old-line family values of the Reagan law-enforcement clan.

2019 43

Generation Z Frames Facebook As Grandparents'/Parents' Social Network

Jane Genova: Speechwriter - Ghostwriter

  Since advertisers want youthful demographics, eventually Facebook could hit a revenue wall. Perhaps the last generation to embrace Facebook as their social network might be Millennials. Business Insider interviewed a section of Generation Z - the 9 to 11 year olds.    Here  you can view the video. Essentially the pre-teens framed Facebook as their grandparents' or parents' social network. The way they communicate is through Instagram , et al.

BigBusiness: Scaring the Jesus Out of the Aging

Jane Genova: Speechwriter - Ghostwriter

We represent a growing demographic globally. Creating a fear of Elder Poverty is the latest in marketing. And the media as well as startups had been busy bees in stirring up that angst for their commercial gain.    The latest is the article in The Wall Street Journal about tech tools recently invented to predict how long we will live. From the get-go, those are a joke, at least in the era of COVID-19.

2020 40

"Tommy" - Needs Lots More Than Gender Angle

Jane Genova: Speechwriter - Ghostwriter

For February 13th , in the all-important 18-49 demographic, viewership was down about 9%. The ratings tell plenty. And their direction signals if a television show is a keep or cancel. The ratings for "Tommy," staring Edie Falco, are going in the wrong direction. In overall viewership, the ratings were down about 8%. The story line is about the first female chief at the LAPD, Frankie takes over after a series of scandals.

2020 40

Handouts for data-heavy presentations

PowerPoint Tips

A product marketing manager asks you to research demographics for people in the United States who read email on their phone, tablet, PC and anything else. Not all presentations can be full of photos. Sometimes, you need to present data — lots of it. While I do think that presenters sometimes dump more than necessary on their audience, consider this scenario. The setting. You’re a market research associate.

"A Million Little Things" Continues to Struggle (with good reason)

Jane Genova: Speechwriter - Ghostwriter

The major drop is in the key 18 - 49 demographic - about 8% for 09/26/19/. Last season, the new series "A Million Little Things" almost didn't make it. Then The Deciders switched it from Wednesday to Thursday night. That made a difference. Viewership picked up. The programming was renewed for the 2019 - 2020 season.    But, the struggle continues. According to TV Series Finale , viewership is down.

2019 43

The Executive?s Guide to Marketing Automation

SlideModel

Adding external data sources to your marketing mix such as demographics data sets, market trends, or seasonality, can also help you attain a greater level of personalization within all the campaigns you set. If you are already a data-mature company, you can also consider adopting predictive analytics solutions, powered by AI and ML, which would estimate the likelihood of conversion across various channels, campaigns, and customer demographics.

Shemar Moore - Brand in Play

Jane Genova: Speechwriter - Ghostwriter

" have been down 19% in the key 18-49 demographic and down 9% overall.  Shemar Moore is iconic for portraying Derek Morgan on "Criminal Minds." " He left that series, which has been renewed for one more and its final year, to star in "S.W.A.T." " His role is head of the elite team in the LAPD - Hondo Harrelson.

2019 40

Buddy Cianci: Ultimate role model for coming back big

Jane Genova: Speechwriter - Ghostwriter

  He's there in an era when human beings of all demographics struggle to connect. Former mayor of Providence, Rhode Island and ex-con, Buddy Cianci has been voted "Best Radio Personality" by THE PROVIDENCE PHOENIX. The reason why, explains PHOENIX, is "personality." " Now  voice on630WPRO.com, Buddy puts that personality on everything he comments on. We who followed his trajectory up and down knew that he would roar back. 

Guest Blog: The 3 Best Recruiting Automation Tools For 2018

Ideal

Social media advertising allows you to target people using demographics, which means that new clients are as easier than ever to find. It’s unavoidable these days: stories about how artificial intelligence and automation are poised to transform the economy dominate the news. While AI and automation have been slowly penetrating the recruitment industry during the past decade, they’re set to break through in 2018.

2018 65

Megyn Kelly - The Wall Street Journal's Joe Flint Wants Us to Know She Isn't Thriving on Network Television

Jane Genova: Speechwriter - Ghostwriter

drop among total viewers and a 14% one among the coveted 25 to 54 coveted demographic.  Every English major (there were once plenty of them) was trained to understand the differences among genres. The memoir had to be analyzed and evaluated according to very different criteria than biography. 

2018 40

THE E-MYTH REVISITED – TOP 10 POINTS

Sandra Schrift - Executive Speech Coach

A Gerber Marketing Strategy – choose your target market and keep track of the demographics of those groups/individuals. Author, Michael Gerber, wrote an important business book in the nineties which still holds truetoday. Here are a summary of the top 10 points. All good tips for any person who is a business owner. It is a fatal assumption that if you understand the technical work of a business- that you understand a business that does technical work. Not so.

2012 116