6 Customer Journey Maps You Can Swipe
JANUARY 3, 2019
Let’s begin with a simple definition of what is a customer journey. It means everything that happens from the time a customer become aware that you exist through any and all post-purchase experiences. There are key stages of a buyer’s journey – awareness, interest, consideration, purchase, post-purchase, and re-purchase. What happens once a customer decides to make a purchase – is the experience a good one? Are post-purchase services satisfactory?