Why Customer Centricity Will Win You More Business (in 2020)

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Customer centricity is a buzzword you can hardly escape these days. But, despite so much talk, few companies actually understand how to keep their customer focus sharp and, more importantly, why this area is worth more attention. So let’s dig into the matter and take a look at some great customer centricity examples, illustrating why this practice cannot be ignored in 2020. What is Customer Centricity? Why Customer Centricity is Important in 2020 (and Beyond).

2020 61

Public Speaking Best Practices from My Clients

DeFinis Communications

I had several interesting calls this week which revealed tips to fit nicely into a “Best Practice” list. All of the people I spoke with give presentations to a range of audiences and venues, including all hands meetings, staff meetings, department meetings, executive briefings, board presentations, customer presentations and large national and international conferences. I haven’t practiced the 3, 4, & 5 syllable word drills you gave me.”.

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How Customer Experience can Make Your Brand Successful

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It is not only the quality of the product or service that matters but how customers perceive a business and if the expectations of the customers are met. This all has a lot to do with what is called Customer Experience (CX). In fact many experts now believe that Customer Experience is as important as the brand itself. Understanding Customer Experience (CX). The Customer Journey. The customer journey is a very important aspect of customer experience.

Product Management: 6 Solid Best Practices For Newbie PMs

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A product manager ensures that the product a company releases aligns with customers’ needs and expectations. After that, you can read some great insights into the best practices and principles of product lifecycle management! Atlassian offers an excellent definition: Product management is an organizational function that guides every step of a product’s lifecycle: from development to positioning and pricing, by focusing on the product and its customers first and foremost.

2020 61

Public Speaking Best Practices from My Clients

DeFinis Communications

I had several interesting calls this week which revealed tips to fit nicely into a “Best Practice” list. All of the people I spoke with give presentations to a range of audiences and venues, including all hands meetings, staff meetings, department meetings, executive briefings, board presentations, customer presentations and large national and international conferences. I haven’t practiced the 3, 4, & 5 syllable word drills you gave me.”.

2014 141

Focusing on the wrong things means sales – and customers – lost

SpeakerSue Says...

Focus on the customer. Become your customer. Care for your customer. Or, watch your customers choose other providers who do. Communicate so your customers know you are focused on their success and happiness more than on your own (sale, product, service). You can count on fresh, practical content to convert more leads and drive revenue and profitability.

2019 43

Can’t buy me love, love: How to Win New Customers & Keep the Ones You Have

SpeakerSue Says...

Now that sales people can’t buy relationships anymore – no more expense account lunches, no more lavish (reciprocity building) simple to off-the-charts entertainment – what is the plan to gain and keep customers? Looking for practical, specific ideas to position your team for success when recovery comes? Sue provides engaging, fully customized virtual training that will energize your team – and their sales results.

2020 40

Your Customer’s Experience in a Digital World

SpeakerSue Says...

Elevating the customer experience (not customer satisfaction scores, btw) is THE area you can count on to generate delight and increase profits. Finally, every presentation I deliver is customized for your team, brand and needs so if you’re looking for practical, fun sales training, please email or call: +1-480-575-9711. It was such a small thing. It was early morning and I asked at the bell desk for a NYTimes. I was in luck. How long will you be staying with us?”

2019 43

Like Riding a Bike

Manner of Speaking

Seth Godin is the author of several books about “marketing, the spread of ideas and managing both customers and employees with respect” They are bestsellers. And living … Continue reading → Seth Godin practice Presentation public speakingHis blog is one of my favourites and I highly recommend it. I love cycling.

2017 175

What is a Business Model Canvas?

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Customer Segments. Start simple with questions like Which are the demographics of the major customer groups being targeted? This section could be extremely lengthy, depending on the business model, but should only contain the most central concepts at the heart of the model that attract customers or generate revenues. Customer Relationships. Additionally, how is customer engagement tracked? This practice is called, “Get out of the building”.

2018 53

Fast vs slow: How your email changes the customer experience & drives revenue

SpeakerSue Says...

” It doesn’t take a genius to see the sweet spot: A quick yet thoughtful solution provides the best customer experience and the best chance of gaining business. But as much as most clients want quick and perfect, QUICK seems to win the customer experience. Give them the customer experience they demand by immediately letting them know when they will get a complete response. Do you speed up or slow down when the stop light turns yellow? You can guess! You’re right.

2019 40

Write an email that improves CX and drives repeat business

SpeakerSue Says...

It has never been more important to the customer experience, repeat business and smart business to: Communicate, Communicate. This customer service message provides none of that. Take care of your customers and they’ll love you for life. Your customers’ happiness is not secondary. Looking for practical, specific ideas to position your team for success when recovery comes? First, a moment of silence.

2020 40

Duarte Launches New Strategy Practice to Help Leaders Spark and Sustain Movements

Duarte Blog

Today, we’re thrilled to announced the launch of a new strategy practice at Duarte that’s focused on building support for bold ideas and sustaining change over time. The new practice we’re launching today is in response to that trend. Through years of in-depth research into the communication practices of great leaders like Apple’s Steve Jobs, Starbucks’ Howard Schultz and Dr. Martin Luther King Jr.

2016 49

Those Cool Customers: Alicia, Bernie, Will

Jane Genova: Speechwriter - Ghostwriter

There are those Cool Customers.  As I read the new biography of Bernie Madoff BETRAYAL by Andrew Kirtzman, what jumps out at me, page after page, is that from his teenage years to his days as guest of the state, he practiced the art of impression management.    Only a Cool Customer could pull that much change off.    And because he is a Cool Customer he did.    What can we learn from Cool Customers

Salespeople who practice sell more…

SpeakerSue Says...

When I start getting tired, I’ll be able to remind myself that I did it in a practice run. Sales professionals often forget that they need to force themselves to do the same practice run. (Of Of course, if they never try new ideas, or push themselves to do something better or differently, they’re right; there is no need to practice (and you probably don’t need their outdated skills anymore). How will you practice using it?

Duarte Launches New Strategy Practice to Help Leaders Spark and Sustain Movements

Duarte Blog

Today, we’re thrilled to announced the launch of a new strategy practice at Duarte that’s focused on building support for bold ideas and sustaining change over time. The new practice we’re launching today is in response to that trend. Through years of in-depth research into the communication practices of great leaders like Apple’s Steve Jobs, Starbucks’ Howard Schultz and Dr. Martin Luther King Jr.

2016 40

Let Your Public Speaking Skills Age Like Fine Wine

DeFinis Communications

David was proud to introduce Ridge and its highly regarded estate wines, and he was delighted to meet new customers. But he also savored the unique opportunity to consciously practice his public speaking skills over and over in a relaxed venue as he gained experience, skill, and control with each new group. Presentation Skills Sales Presentations Speaking Tips daily practice Practice Ridge Vineyards

2013 171

Product-Led Growth (PLG): The Ultimate SaaS Business Growth Strategy To Pursue

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Superior UX (user experience) and CX (customer experience) are the two key battlefields with the most at stake. As we highlighted in our previous post on customer-centricity , most buyers are no longer interested in the product itself. Most of the SaaS marketing, at this point, is focused around explaining all the product benefits and helping the customer experience all the value it has to offer. It requires intent, practice, and ongoing calibration.

2020 40

How to Do Market Segmentation The Right Way

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The idea is that marketing to customer groups who have similar characteristics allows you to create campaigns that are more likely to resonate. Segmentation leads to a better understanding of customer needs that can inform future product development. It helps you to make better decisions by taking the wants and needs of your customer base into account and shaping them into new offerings. You’ll improve customer retention and acquisition.

PowerPoint Tip: Photo Best Practices

Dave Paradi's PowerPoint Blog

If your sales organization could improve its results this year in a tough economy with better sales presentations, contact me about holding a customized Think Outside The Slide session for your sales professionals and their support staff. Last week the Presentation Xpert newsletter published one of my new articles on using product photos in sales presentations. If you want to read the full article, you can go to [link] Today I want to expand on a couple of the ideas in the article.

2008 40

7 Deadly Sins of Presentation Preparation

DeFinis Communications

I’ve seen it at trade shows, association meetings, speaker forums, customer meetings, and yes, even at TED talks. Not practicing your delivery ahead of time: Most people know better than to wing it in front of a large, high-stakes crowd, but there are plenty out there who think they have enough experience to stand up and speak with very little rehearsal. The best speakers practice out loud at least three times before every presentation they give.

2014 183

5 Ways to Keep Your Sales Team Focused on Improving their Presentation Skills

DeFinis Communications

He’s invested time and money to train them, and he knows they have aptitude and skills to deliver successful presentations to their customers. For example, they can listen to each other on phone calls and give feedback, or they can practice the same skill for one week and make it a point to catch each other doing it well. Sales Presentations Speech Preparation Top Speaking Tips continuous learning Practice Techniques

2014 172

An email template to lose customers: Don’t do these things!

SpeakerSue Says...

In the future, we would like to communicate with you via email and send you useful and “Up to Date” information on current exhibit industry concerns, training opportunities, exhibit marketing “best practices” including new products and services that Internet business users like yourself would have interest in. How many mistakes can you find in this sales message? Post your answers and check back Thursday for my answers.

Email 53

Storytelling Theory and Practice = Landmine of Platitudes

Jane Genova: Speechwriter - Ghostwriter

Yet, so much of what supposed experts are publishing on the theory and practice of storytelling had not been useful. No surprise, the Amazon ranking and the number of customer reviews are not in the author's favor. However, the customer ratings themselves indicate that the majority assessed the book as useful. We got it: Storytelling is the near-bulletproof way to attract and hold attention. That is, if it's put together effectively.

2016 50

When businesses thank you for your patience, they?re treating you like a dog ? one of Pavlov?s dogs.

More than PowerPoint...

Let’s say you been on hold with customer service for what seems like forever. A business was training customers to snake through a queue to get to three harried customer service reps. It’s a blatant attempt to cow customers into acting in a way that’s not authentic. Industry leaders in customer service are putting out new signs. Note the businesses that have invested in this Pavlovian practice.

2018 40

How to become a good speaker

PowerPoint Tips

Lack of practice. When you obviously don’t know how to use the projector or PowerPoint, when you stumble because you don’t know which slide will come next, when your talk obviously could never fit within the time frame you are allotted, audience members know that you didn’t practice. Practice, practice, practice. Then stand up and practice giving the talk at least two more time. Add flexibility with custom shows.

2010 167

Research if you want to do it right!

Dahle Communication

Over the past week or so, we've tried to talk to as many of their customers and possible customers as possible and get their thoughts and perspectives. Tags: Advertising Branding Communication Practice Over the past couple of weeks Dahle Communication has been working on a pretty big project for a clients. Without getting too deep into the details, we're working on helping them create a core message for their clients.

2009 100

Humor Spotlight: Learning from Brad Montgomery

Speak and Deliver

While you don't want to adopt a style that isn't your own, be aware of how your cadence affects how your message is received - and practice speeding up and slowing down during different parts of your presentation, based on the nature of your content. & Deliver Bonus - watch the video below to see Brad in action, and how he customizes to a high-degree.

Humor 65

Get Energized! 5 Tips to Create Energy in Your Virtual Presentations

DeFinis Communications

He told me he was comfortable giving presentations virtually in the past because prior to the stay-at-home orders he travelled 50-60% of the time, meeting customers face-to-face, cultivating relationships and delivering important customer product demonstrations. When the stakes (and the professional bar) were that high, it was easy for him to plan, prepare, practice and do everything he needed to be pumped up and ready for the “show.” Use best practices.

2020 100

How to write emails that actually get results

SpeakerSue Says...

Are you developing new business, engaging past clients, advancing the sale and converting business to closed, profitable, delighted customers? It doesn’t matter because your “customers” pay you directly or indirectly. Looking for practical, specific ideas to position your team for success when recovery comes? Sue provides engaging, fully customized virtual training that will energize your team – and their sales results. Email is more important than ever.

2020 48

An Executive’s Guide to Pricing Strategy Models

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After all, your profits largely depend on how accurately you estimate your customer’s inclination to pay a certain dollar figure for your offer. Customer-driven pricing — prices are set to represent the customers’ perceived value of your products. Value-based pricing — prices are based around how much the customer thinks your product is worth. Faster customer adoption for new products. Low customer lifetime value (LTV) can undermine profitability.

Cisco Social Media Conference: Teaching elephants to dance

Ian Griffin - Professionally Speaking

The Ragan Communications Social Media Best Practices for Communicators Conference, hosted by Cisco Systems, wrapped up on Friday. The 3-day event promised to share ways to “engage employees, build strong customer relationships and create brand buzz online&# using social media. Workshop and presentation topics included: How video is reshaping employee communications Social media tools for PR. Social [.]. Social Media Ragan Communications

An Executive’s Guide to OKRs (Objectives and Key Results) Framework

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Google OKR success propelled further spreading of this practice across Silicon Valley and well beyond it. To further understand OKR meaning, let’s drill one level deeper into the practice. Become a customer-centric company. Setting ambitious goals is easy.

2020 81

The 7 things senior management need to know about effective presenting

Inter-Activ Presenting and Influencing

You may be the CEO but it’s the people in the cheap seats that actually talk to customers, sell product, manufacture goods, design services etc. Presentation Skills best practice CEO corporate speeches Gavin Meikle inter-activ management Presentations senior speaking tipsWhenever a CEO or Senior Manager stands up to speak they have the opportunity to positively engage and influence.

Market Research: Everything You Need to Know as a Business Leader

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Moderated Customer Interviews. Market research is the process of analyzing the industry’s customers, their product/service preferences, and their affinity towards competition. Identify common customer behaviors, needs, and priorities. Moderated Customer Interviews.

2020 59

Why your “elevator speech” may be so 2009

SpeakerSue Says...

You even practiced the skill at some workshop you attended last year. Whatever Michael says next will allow me to continue a customer/prospect/other person-centric conversation. Then, tell me why your best customers use your services or buy your products. Tags: Presentation Mastery Selling Skills customer-centric Elevator speech high impact presentations sales mastery sales skills selling in 2010 “So what do you do? &# they ask.

2010 40

The Executive?s Guide to Marketing Automation

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Market segmentation and progressive customer profiling. HubSpot — a comprehensive platform offering inbound marketing, sales, and customer service functionality. ActiveCampaign — a robust automated marketing system that combines email marketing, sales, customer experience, CRM, and all-purpose marketing automation categories. Step 1: Link Your Customer Journeys to The Right Workflows. Helpful template : Creative customer journey funnel diagram.

Talk like a human, not like a robot

More than PowerPoint...

This morning, a company rep told me, “”Customer satisfaction is our number one priority.” “Customer service is our top priority,” the customer service person squawked at me, stiffly. The rise of social media taught us that robotic corporate scripts do little to help customers connect to the brand. How might a customer react to a certain situation? How might a customer respond?

2012 71

Create Your Future One Email at a Time

SpeakerSue Says...

To not make more work for the customer. Looking for practical, specific ideas to position your team for success when recovery comes? Sue provides engaging, fully customized virtual training that will energize your team – and their sales results. To learn more about virtual training possibilities custom fit to your needs, please email Sue@SpeakerSue.com or call (+1-480-575-9711). I see so much bad selling behavior.

2020 48

4 Smart Tips to Rev Up Your Email Results

SpeakerSue Says...

Customize and personalize. Looking for practical, specific ideas to position your team for success when recovery comes? Sue provides engaging, fully customized virtual training that will energize your team – and their sales results. To learn more about virtual training possibilities custom fit to your needs, please email Sue@SpeakerSue.com or call (+1-480-575-9711).

2020 43

Sales arguments that build presentations

The Presenter's Blog

At the core of a sales presentation are logical arguments that lay out why your product benefits the customer. They attempt to do all the thinking for the customer, and in the process treat them as idiots. Imagine that your company is renowned for environmental business practice. Sales presentation arguments are at their most persuasive when we invite the customer to be involved. by Peter Watts.

Sales 158

How the Endowment Effect can Affect Businesses

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Since consumers are likely to value the things they own more than acquiring the same thing if they did not own it, businesses use the endowment effect in their marketing strategies to lure customers. Loss Aversion is often used in marketing by providing the potential customer with a sense of gain by averting unlikely losses at an expensive price. The free return policy creates an effect where the business appears endowing, while not expecting many customers to return products.

2020 46

The 5 Main Phases of Project Management Life Cycle 

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The outcomes of these projects were driven by different best practices, tools and techniques used by the project leaders (managers). Customers/stakeholders are involved at the beginning/end of the project. High-level of customer involvement during each sprint.

Maine 85