Upselling, Cross-Selling - That's The Way Direct-TV Lost My Sale

Jane Genova: Speechwriter - Ghostwriter

Standard in sales, even at call centers, is to train in upselling and cross-selling. What blew it was the aggressiveness of the sales rep. The brand took a hit, at least in the word-of-mouth and word-of-mouse that I will be passing along.        Branding Current Affairs Games Personal Musings Selling Television Web/Tech

Product-Led Growth (PLG): The Ultimate SaaS Business Growth Strategy To Pursue


Or in the words of late Steve Jobs: People don’t buy from you for you. They buy from you for a better version of themselves. This is why it makes sense that 84% of executives now believe that experience-driven businesses are now outperforming their competitors.

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