PetSmart, Thank You For Not Cross-Selling

Jane Genova: Speechwriter - Ghostwriter

When we bring Fido or Muffy in for routine maintenance we can expect cross-selling. one who doesn't cross-sell), I will take my dog to PetSmart's in-house vet practice.   animal companions Branding Selling

BoxAid - The Sheer Brilliance Of Not Upselling, Cross-Selling

Jane Genova: Speechwriter - Ghostwriter

BoxAid , the remote computer fix-it service, has a brilliant marketing strategy: no upselling or cross-selling. My hunch is that they will wind up selling more - effortlessly. Branding Current Affairs Games Intuitive Selling Values Web/Tech

Upselling, Cross-Selling - That's The Way Direct-TV Lost My Sale

Jane Genova: Speechwriter - Ghostwriter

Standard in sales, even at call centers, is to train in upselling and cross-selling.      Branding Current Affairs Games Personal Musings Selling Television Web/TechUsually attached is an increased commission, so the practice seems attractive to newbies.

Random Acts of Inspired Selling

Jane Genova: Speechwriter - Ghostwriter

Most of time, we can't predict those random acts of inspired selling.   Cross sell.  Branding careers Content-provider Selling Sports Voodoo Admit it.  We in Executive Communications mirror athletes.  Some days we just don't got it.   And other days, effortlessly our performance is inspired.  In these competitive times, the peak performance I have come to most value is in the sales process.

2014 40

BigAccounting - Will It Eat BigLaw's Lunch

Jane Genova: Speechwriter - Ghostwriter

Their edge includes strong branding, ability to cross-sell to their current client base, and a menu of services broader than simply legal.   Branding careers Current Affairs Games legal Personal Musings Rebranding SellingIn 2015, The Economist predicted that the accounting firms will begin competing with the law firms in the U.S. Clients and prospects also may prefer one-stop shopping since it can give them leverage in negotiating billing.

2017 40

Staples - Yet Another Retail Brand Which Lost Its Way

Jane Genova: Speechwriter - Ghostwriter

There was the experiment with the selling phones in its store within a store. And without trying to cross-sell other services.   Branding Current Affairs Personal Musings Selling Values Web/TechBranding is about emotional attachment.

2017 52

Cybersecurity Trumps Reputation: Corporate lawyers and directors in angst about data/networks

Jane Genova: Speechwriter - Ghostwriter

  To develop new business or cross-sell public relations hustlers will have to frame what they do in terms of crisis prevention and management regarding cybersecurity.

The New Risk-Aversion: Buttoned-Down Pitching

Jane Genova: Speechwriter - Ghostwriter

Selling into a trend, ahead of a trend, or making it known you know the trend has peaked.    That's how we consultants develop new business and cross-sell to current clients.   Research shows that salespeople who know their worth and demand respect sell more.  Tags: Selling Well, the trend right now, Suzanne McGee documents in PORTFOLIO, is risk-aversion.