Branding - Disruptor Role in Legal Services

Jane Genova: Speechwriter - Ghostwriter

Some, such as Scott Galloway, contend search engines and Alexa are killing branding. The edge PwC has in gaining market share is that it can cross sell to its accounting clients. Galloway argues that in his seminal book "The Four."

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Consumer Brands - End of That Era (beginning in 1930s at P&G)

Jane Genova: Speechwriter - Ghostwriter

"Google signaled the end of the brand era as consumers, armed with search, no longer need to defer to the brand."  And, in selling, PwC has the edge of being trusted by its accounting clients. So, cross-selling doesn't require any heavy lifting. Increasingly, even those who need a professional service could go directly to search. The corporation needing anti-trust legal guidance could key that into the search engine.

2018 40