PetSmart, Thank You For Not Cross-Selling

Jane Genova: Speechwriter - Ghostwriter

When we bring Fido or Muffy in for routine maintenance we can expect cross-selling. So, it was a relief to go to PetSmart to get my dog's nails clipped ($9) and purchase 10 cans of Cesar Grilled Chicken Flavor in Sauce (70-cents each).

Upselling, Cross-Selling - That's The Way Direct-TV Lost My Sale

Jane Genova: Speechwriter - Ghostwriter

Standard in sales, even at call centers, is to train in upselling and cross-selling. The second time I was in a purchase mode.      Branding Current Affairs Games Personal Musings Selling Television Web/Tech

Consumer Brands - End of That Era (beginning in 1930s at P&G)

Jane Genova: Speechwriter - Ghostwriter

Two, it made purchasing also easier for consumers since they could settle in with that one brand of soap. And, in selling, PwC has the edge of being trusted by its accounting clients. So, cross-selling doesn't require any heavy lifting.

2018 52

The Rental Economy: That changes the rhetoric of sales, pitching

Jane Genova: Speechwriter - Ghostwriter

Back in New Haven, Connecticut I had purchased a Netgear one for my AT&T DSL line. In the past few years, as I opted to lease an apartment, not purchase a condo or house, friends pestered less and less about "wasting my money" on rentals. 

2014 56

Staples - Yet Another Retail Brand Which Lost Its Way

Jane Genova: Speechwriter - Ghostwriter

The clerks would be infinitely patient with us as we agonized whether to purchase white or off-white business stationary. There was the experiment with the selling phones in its store within a store. And without trying to cross-sell other services.

2017 52