PetSmart, Thank You For Not Cross-Selling

Jane Genova: Speechwriter - Ghostwriter

When we bring Fido or Muffy in for routine maintenance we can expect cross-selling. So, it was a relief to go to PetSmart to get my dog's nails clipped ($9) and purchase 10 cans of Cesar Grilled Chicken Flavor in Sauce (70-cents each).

Upselling, Cross-Selling - That's The Way Direct-TV Lost My Sale

Jane Genova: Speechwriter - Ghostwriter

Standard in sales, even at call centers, is to train in upselling and cross-selling. The second time I was in a purchase mode.      Branding Current Affairs Games Personal Musings Selling Television Web/Tech

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Staples - Yet Another Retail Brand Which Lost Its Way

Jane Genova: Speechwriter - Ghostwriter

The clerks would be infinitely patient with us as we agonized whether to purchase white or off-white business stationary. There was the experiment with the selling phones in its store within a store. And without trying to cross-sell other services.

The Rental Economy: That changes the rhetoric of sales, pitching

Jane Genova: Speechwriter - Ghostwriter

Back in New Haven, Connecticut I had purchased a Netgear one for my AT&T DSL line. In the past few years, as I opted to lease an apartment, not purchase a condo or house, friends pestered less and less about "wasting my money" on rentals.