BoxAid - The Sheer Brilliance Of Not Upselling, Cross-Selling
Jane Genova: Speechwriter - Ghostwriter
MARCH 4, 2015
BoxAid , the remote computer fix-it service, has a brilliant marketing strategy: no upselling or cross-selling. But the forever bond with BoxAid was established not by the rapid service or affordable pricing. My hunch is that they will wind up selling more - effortlessly.