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PetSmart, Thank You For Not Cross-Selling

Jane Genova: Speechwriter - Ghostwriter

When we bring Fido or Muffy in for routine maintenance we can expect cross-selling.   animal companions Branding Selling

BoxAid - The Sheer Brilliance Of Not Upselling, Cross-Selling

Jane Genova: Speechwriter - Ghostwriter

BoxAid , the remote computer fix-it service, has a brilliant marketing strategy: no upselling or cross-selling. Yes, no charge.

Upselling, Cross-Selling - That's The Way Direct-TV Lost My Sale

Jane Genova: Speechwriter - Ghostwriter

Standard in sales, even at call centers, is to train in upselling and cross-selling. The first time was just for basic information.

Staples - Yet Another Retail Brand Which Lost Its Way

Jane Genova: Speechwriter - Ghostwriter

There was the experiment with the selling phones in its store within a store. And without trying to cross-sell other services.

Alum success: another byline

Joan Detz Speaker Services

His article on cross-selling/upselling techniques was posted at: [link]. My congratulations to seminar alum Robert Lerose for another excellent byline. Ever wonder how you can get published and benefit from your own bylines?

The New Risk-Aversion: Buttoned-Down Pitching

Jane Genova: Speechwriter - Ghostwriter

Selling into a trend, ahead of a trend, or making it known you know the trend has peaked.    That's how we consultants develop new business and cross-sell to current clients.   Research shows that salespeople who know their worth and demand respect sell more.  Tags: Selling

How to Deliver a Killer Content Marketing Combination

Content Marketing Today

Banks face a related challenge within their branches where they would like to do a lot more cross-selling of services to their current customers.