PetSmart, Thank You For Not Cross-Selling

Jane Genova: Speechwriter - Ghostwriter

When we bring Fido or Muffy in for routine maintenance we can expect cross-selling. one who doesn't cross-sell), I will take my dog to PetSmart's in-house vet practice.   animal companions Branding Selling

BoxAid - The Sheer Brilliance Of Not Upselling, Cross-Selling

Jane Genova: Speechwriter - Ghostwriter

BoxAid , the remote computer fix-it service, has a brilliant marketing strategy: no upselling or cross-selling. My hunch is that they will wind up selling more - effortlessly. Branding Current Affairs Games Intuitive Selling Values Web/Tech

Upselling, Cross-Selling - That's The Way Direct-TV Lost My Sale

Jane Genova: Speechwriter - Ghostwriter

Standard in sales, even at call centers, is to train in upselling and cross-selling.      Branding Current Affairs Games Personal Musings Selling Television Web/TechUsually attached is an increased commission, so the practice seems attractive to newbies.

Branding - Disruptor Role in Legal Services

Jane Genova: Speechwriter - Ghostwriter

The edge PwC has in gaining market share is that it can cross sell to its accounting clients. Some, such as Scott Galloway, contend search engines and Alexa are killing branding. Galloway argues that in his seminal book "The Four."

2018 52

Alum success: another byline

Joan Detz Speaker Services

His article on cross-selling/upselling techniques was posted at: [link]. My congratulations to seminar alum Robert Lerose for another excellent byline. Ever wonder how you can get published and benefit from your own bylines? I’ll teach “How to Break into Freelance Writing: Using Bylines to Build Your Career” on Saturday, November 3 (Philadelphia).

Protecting the Brand - Leadership Changes at Boies Schiller

Jane Genova: Speechwriter - Ghostwriter

They have the edge of cross-selling to current clients. Legal media outlets keep hammering: 2018 was not a good brand year for David Boies.

2018 52

BigAccounting - Will It Eat BigLaw's Lunch

Jane Genova: Speechwriter - Ghostwriter

Their edge includes strong branding, ability to cross-sell to their current client base, and a menu of services broader than simply legal.   Branding careers Current Affairs Games legal Personal Musings Rebranding SellingIn 2015, The Economist predicted that the accounting firms will begin competing with the law firms in the U.S. Clients and prospects also may prefer one-stop shopping since it can give them leverage in negotiating billing.

2017 40

Cybersecurity Trumps Reputation: Corporate lawyers and directors in angst about data/networks

Jane Genova: Speechwriter - Ghostwriter

  To develop new business or cross-sell public relations hustlers will have to frame what they do in terms of crisis prevention and management regarding cybersecurity.

The Rental Economy: That changes the rhetoric of sales, pitching

Jane Genova: Speechwriter - Ghostwriter

Instead of embedding in the selling process or pitch language about The Relationship, the words and tone are focused on one product or service in concrete ways.  There is also less room to upsell or cross sell

2014 61

Consumer Brands - End of That Era (beginning in 1930s at P&G)

Jane Genova: Speechwriter - Ghostwriter

And, in selling, PwC has the edge of being trusted by its accounting clients. So, cross-selling doesn't require any heavy lifting. Books Branding careers Content-provider Current Affairs DigitalInfluencer Games Intuitive legal Media Personal Musings Selling Values Web/Tech

2018 52

Random Acts of Inspired Selling

Jane Genova: Speechwriter - Ghostwriter

Most of time, we can't predict those random acts of inspired selling.   Cross sell.  Branding careers Content-provider Selling Sports Voodoo Admit it.  We in Executive Communications mirror athletes.  Some days we just don't got it.   And other days, effortlessly our performance is inspired.  In these competitive times, the peak performance I have come to most value is in the sales process.

2014 43

Staples - Yet Another Retail Brand Which Lost Its Way

Jane Genova: Speechwriter - Ghostwriter

There was the experiment with the selling phones in its store within a store. And without trying to cross-sell other services.   Branding Current Affairs Personal Musings Selling Values Web/TechBranding is about emotional attachment.

2017 52

The New Risk-Aversion: Buttoned-Down Pitching

Jane Genova: Speechwriter - Ghostwriter

Selling into a trend, ahead of a trend, or making it known you know the trend has peaked.    That's how we consultants develop new business and cross-sell to current clients.   Research shows that salespeople who know their worth and demand respect sell more.  Tags: Selling Well, the trend right now, Suzanne McGee documents in PORTFOLIO, is risk-aversion.