Standard in sales, even at call centers, is to train in upselling and cross-selling.      Branding Current Affairs Games Personal Musings Selling Television Web/TechUsually attached is an increased commission, so the practice seems attractive to newbies. MORE

Their edge includes strong branding, ability to cross-sell to their current client base, and a menu of services broader than simply legal.   Branding careers Current Affairs Games legal Personal Musings Rebranding SellingIn 2015, The Economist predicted that the accounting firms will begin competing with the law firms in the U.S. Clients and prospects also may prefer one-stop shopping since it can give them leverage in negotiating billing. MORE

  To develop new business or cross-sell public relations hustlers will have to frame what they do in terms of crisis prevention and management regarding cybersecurity. MORE

And, in selling, PwC has the edge of being trusted by its accounting clients. So, cross-selling doesn't require any heavy lifting. Books Branding careers Content-provider Current Affairs DigitalInfluencer Games Intuitive legal Media Personal Musings Selling Values Web/Tech MORE

Selling into a trend, ahead of a trend, or making it known you know the trend has peaked.    That's how we consultants develop new business and cross-sell to current clients.   Research shows that salespeople who know their worth and demand respect sell more.  Tags: Selling Well, the trend right now, Suzanne McGee documents in PORTFOLIO, is risk-aversion.  MORE

BoxAid , the remote computer fix-it service, has a brilliant marketing strategy: no upselling or cross-selling. My hunch is that they will wind up selling more - effortlessly. Branding Current Affairs Games Intuitive Selling Values Web/Tech MORE

Most of time, we can't predict those random acts of inspired selling.   Cross sell.  Branding careers Content-provider Selling Sports Voodoo Admit it.  We in Executive Communications mirror athletes.  Some days we just don't got it.   And other days, effortlessly our performance is inspired.  In these competitive times, the peak performance I have come to most value is in the sales process. MORE

Instead of embedding in the selling process or pitch language about The Relationship, the words and tone are focused on one product or service in concrete ways.  There is also less room to upsell or cross sell.  MORE

There was the experiment with the selling phones in its store within a store. And without trying to cross-sell other services.   Branding Current Affairs Personal Musings Selling Values Web/TechBranding is about emotional attachment. MORE

His article on cross-selling/upselling techniques was posted at: [link]. My congratulations to seminar alum Robert Lerose for another excellent byline. Ever wonder how you can get published and benefit from your own bylines? I’ll teach “How to Break into Freelance Writing: Using Bylines to Build Your Career” on Saturday, November 3 (Philadelphia). MORE

When we bring Fido or Muffy in for routine maintenance we can expect cross-selling. one who doesn't cross-sell), I will take my dog to PetSmart's in-house vet practice.   animal companions Branding Selling MORE