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Selling into a trend, ahead of a trend, or making it known you know the trend has peaked. That's how we consultants develop new business and cross-sell to current clients. Research shows that salespeople who know their worth and demand respect sell more. Tags: Selling Well, the trend right now, Suzanne McGee documents in PORTFOLIO, is risk-aversion. MORE
BigAccounting has the advantage of cross-selling. Branding careers Current Affairs Ethics Games Hope Intuitive Leadership legal Media Personal Musings Politics Power Rebranding Selling Simplification Values Web/Tech"The Utah Supreme Court’s unanimous vote on Thursday establishes a regulatory 'sandbox' for non-traditional legal providers and services, including entities with non-lawyer investment or ownership." " - Bloomberg Law. August 14, 2020. MORE
Most of time, we can't predict those random acts of inspired selling. Cross sell. Branding careers Content-provider Selling Sports Voodoo Admit it. We in Executive Communications mirror athletes. Some days we just don't got it. And other days, effortlessly our performance is inspired. In these competitive times, the peak performance I have come to most value is in the sales process. MORE
There was the experiment with the selling phones in its store within a store. And without trying to cross-sell other services. Branding Current Affairs Personal Musings Selling Values Web/TechBranding is about emotional attachment. In the late 1980s, the Staples brand meant caring and affordability to us new Accidental Entrepreneurs. Corporate leaders ranging from Lee Iacocca to Jack Welch had eliminated forever layers and layers of middle management. MORE
They have the edge of cross-selling to current clients their legal services. I help, not sell. Branding careers Current Affairs Games Generational Divide legal Personal Musings Selling Values Web/TechIt's palpable. The legal sector is overdue for disruption. That should have happened post-2008 global financial downturn. But it didn't. Now, with the next economic recession, predicts Mark A. Cohen in Forbes , it will. MORE
Standard in sales, even at call centers, is to train in upselling and cross-selling. Branding Current Affairs Games Personal Musings Selling Television Web/TechUsually attached is an increased commission, so the practice seems attractive to newbies. Soon enough, they frequently find themselves losing the original sale when they get cute with upticks and add-ons. That's exactly what happened when I contacted Direct-TV for a second time. MORE
Their edge includes strong branding, ability to cross-sell to their current client base, and a menu of services broader than simply legal. Branding careers Current Affairs Games legal Personal Musings Rebranding SellingIn 2015, The Economist predicted that the accounting firms will begin competing with the law firms in the U.S. Clients and prospects also may prefer one-stop shopping since it can give them leverage in negotiating billing. MORE
Upsells/cross-sells. The competition today, both in the product and services space, is tougher than ever. Superior UX (user experience) and CX (customer experience) are the two key battlefields with the most at stake. As we highlighted in our previous post on customer-centricity , most buyers are no longer interested in the product itself. Or in the words of late Steve Jobs: People don’t buy from you for you. They buy from you for a better version of themselves. MORE
And, in selling, PwC has the edge of being trusted by its accounting clients. So, cross-selling doesn't require any heavy lifting. Books Branding careers Content-provider Current Affairs DigitalInfluencer Games Intuitive legal Media Personal Musings Selling Values Web/Tech"Google signaled the end of the brand era as consumers, armed with search, no longer need to defer to the brand." MORE
To develop new business or cross-sell public relations hustlers will have to frame what they do in terms of crisis prevention and management regarding cybersecurity. A sign of the digital times, corporate lawyers and directors indicate their concern about cybersecurity outweighs their former angst about reputation. More specifically, their priority is protection of data and their networks from hackers. MORE
BoxAid , the remote computer fix-it service, has a brilliant marketing strategy: no upselling or cross-selling. My hunch is that they will wind up selling more - effortlessly. Branding Current Affairs Games Intuitive Selling Values Web/Tech Not since I shopped in the old neighborhood produce store in downtown Jersey City, New Jersey back in the 1950s had I felt that level of trust and safety. MORE
They have the edge of cross-selling to current clients. Legal media outlets keep hammering: 2018 was not a good brand year for David Boies. His name and legal work had been associated with both the complex sexual scandal associated with Harvey Weinstein and the alleged scam startup Theranos and it founder Elizabeth Holmes had been. Yes, everyone and every entity in the U.S. have the right to a defense. But there was shock that Boies took on that role and how he did it. MORE
Instead of embedding in the selling process or pitch language about The Relationship, the words and tone are focused on one product or service in concrete ways. There is also less room to upsell or cross sell. Branding careers Content-provider Current Affairs Selling IBM struggles as the economy shifts from buying to renting. Here is the coverage of its latest revenue report in The Wall Street Journal (sub. req.). MORE
Plus, better access to data empowers marketing analysts to develop more relevant campaigns cross-channels. Customer retention workflows — personalized upsells/cross-sells, triggered by recent customer purchases; customer review requests, triggered by recent purchases; cart abandonment emails, triggered by on-site actions. One message should have one clear goal — inform, sell, build up interest, engage, retain, etc — and one clear value proposition. MORE
Cross selling can be a piece of cake. law firms had been warned the accounting firms are coming onto their turf. The latter have the business development edge of in-place trusted relationships with corporations. Among the accounting firms expanding in that grab for legal work is Deloitte. In Law.com , Dan Packel reports: "Nearly a year after announcing a first-of-its-kind alliance with U.S. MORE
His article on cross-selling/upselling techniques was posted at: [link]. My congratulations to seminar alum Robert Lerose for another excellent byline. Ever wonder how you can get published and benefit from your own bylines? I’ll teach “How to Break into Freelance Writing: Using Bylines to Build Your Career” on Saturday, November 3 (Philadelphia). MORE
The edge PwC has in gaining market share is that it can cross sell to its accounting clients. Some, such as Scott Galloway, contend search engines and Alexa are killing branding. Galloway argues that in his seminal book "The Four." " However, in legal services, an old-line branch of professional services, it may be branding which is the disruptor. Accounting firm PwC now provides legal services in the U.S. as well as globally. MORE
When we bring Fido or Muffy in for routine maintenance we can expect cross-selling. one who doesn't cross-sell), I will take my dog to PetSmart's in-house vet practice. animal companions Branding Selling No more Norman Rockwell ethos when we do business with an increasing number of vet services. There's a glut out there of both vet practices and vets. MORE
Cross-Sell Related Topics Jane Genova: Speechwriter - Ghostwriter
MAY 13, 2014
When we bring Fido or Muffy in for routine maintenance we can expect cross-selling. one who doesn't cross-sell), I will take my dog to PetSmart's in-house vet practice. animal companions Branding Selling No more Norman Rockwell ethos when we do business with an increasing number of vet services. There's a glut out there of both vet practices and vets.
Jane Genova: Speechwriter - Ghostwriter
MARCH 4, 2015
BoxAid , the remote computer fix-it service, has a brilliant marketing strategy: no upselling or cross-selling. My hunch is that they will wind up selling more - effortlessly. Branding Current Affairs Games Intuitive Selling Values Web/Tech Not since I shopped in the old neighborhood produce store in downtown Jersey City, New Jersey back in the 1950s had I felt that level of trust and safety.
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Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 27, 2015
Standard in sales, even at call centers, is to train in upselling and cross-selling. Branding Current Affairs Games Personal Musings Selling Television Web/TechUsually attached is an increased commission, so the practice seems attractive to newbies. Soon enough, they frequently find themselves losing the original sale when they get cute with upticks and add-ons. That's exactly what happened when I contacted Direct-TV for a second time.
Joan Detz Speaker Services
MARCH 27, 2012
His article on cross-selling/upselling techniques was posted at: [link]. My congratulations to seminar alum Robert Lerose for another excellent byline. Ever wonder how you can get published and benefit from your own bylines? I’ll teach “How to Break into Freelance Writing: Using Bylines to Build Your Career” on Saturday, November 3 (Philadelphia).
Jane Genova: Speechwriter - Ghostwriter
OCTOBER 4, 2018
The edge PwC has in gaining market share is that it can cross sell to its accounting clients. Some, such as Scott Galloway, contend search engines and Alexa are killing branding. Galloway argues that in his seminal book "The Four." " However, in legal services, an old-line branch of professional services, it may be branding which is the disruptor. Accounting firm PwC now provides legal services in the U.S. as well as globally.
Jane Genova: Speechwriter - Ghostwriter
SEPTEMBER 21, 2017
Their edge includes strong branding, ability to cross-sell to their current client base, and a menu of services broader than simply legal. Branding careers Current Affairs Games legal Personal Musings Rebranding SellingIn 2015, The Economist predicted that the accounting firms will begin competing with the law firms in the U.S. Clients and prospects also may prefer one-stop shopping since it can give them leverage in negotiating billing.
Jane Genova: Speechwriter - Ghostwriter
AUGUST 15, 2020
BigAccounting has the advantage of cross-selling. Branding careers Current Affairs Ethics Games Hope Intuitive Leadership legal Media Personal Musings Politics Power Rebranding Selling Simplification Values Web/Tech"The Utah Supreme Court’s unanimous vote on Thursday establishes a regulatory 'sandbox' for non-traditional legal providers and services, including entities with non-lawyer investment or ownership." " - Bloomberg Law. August 14, 2020.
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 28, 2018
They have the edge of cross-selling to current clients. Legal media outlets keep hammering: 2018 was not a good brand year for David Boies. His name and legal work had been associated with both the complex sexual scandal associated with Harvey Weinstein and the alleged scam startup Theranos and it founder Elizabeth Holmes had been. Yes, everyone and every entity in the U.S. have the right to a defense. But there was shock that Boies took on that role and how he did it.
SlideModel
MAY 27, 2020
Plus, better access to data empowers marketing analysts to develop more relevant campaigns cross-channels. Customer retention workflows — personalized upsells/cross-sells, triggered by recent customer purchases; customer review requests, triggered by recent purchases; cart abandonment emails, triggered by on-site actions. One message should have one clear goal — inform, sell, build up interest, engage, retain, etc — and one clear value proposition.
SlideModel
MAY 20, 2020
Upsells/cross-sells. The competition today, both in the product and services space, is tougher than ever. Superior UX (user experience) and CX (customer experience) are the two key battlefields with the most at stake. As we highlighted in our previous post on customer-centricity , most buyers are no longer interested in the product itself. Or in the words of late Steve Jobs: People don’t buy from you for you. They buy from you for a better version of themselves.
Jane Genova: Speechwriter - Ghostwriter
MAY 27, 2014
Most of time, we can't predict those random acts of inspired selling. Cross sell. Branding careers Content-provider Selling Sports Voodoo Admit it. We in Executive Communications mirror athletes. Some days we just don't got it. And other days, effortlessly our performance is inspired. In these competitive times, the peak performance I have come to most value is in the sales process.
Jane Genova: Speechwriter - Ghostwriter
JANUARY 24, 2019
They have the edge of cross-selling to current clients their legal services. I help, not sell. Branding careers Current Affairs Games Generational Divide legal Personal Musings Selling Values Web/TechIt's palpable. The legal sector is overdue for disruption. That should have happened post-2008 global financial downturn. But it didn't. Now, with the next economic recession, predicts Mark A. Cohen in Forbes , it will.
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 25, 2018
And, in selling, PwC has the edge of being trusted by its accounting clients. So, cross-selling doesn't require any heavy lifting. Books Branding careers Content-provider Current Affairs DigitalInfluencer Games Intuitive legal Media Personal Musings Selling Values Web/Tech"Google signaled the end of the brand era as consumers, armed with search, no longer need to defer to the brand."
Jane Genova: Speechwriter - Ghostwriter
AUGUST 30, 2010
Selling into a trend, ahead of a trend, or making it known you know the trend has peaked. That's how we consultants develop new business and cross-sell to current clients. Research shows that salespeople who know their worth and demand respect sell more. Tags: Selling Well, the trend right now, Suzanne McGee documents in PORTFOLIO, is risk-aversion.
Jane Genova: Speechwriter - Ghostwriter
MARCH 9, 2017
There was the experiment with the selling phones in its store within a store. And without trying to cross-sell other services. Branding Current Affairs Personal Musings Selling Values Web/TechBranding is about emotional attachment. In the late 1980s, the Staples brand meant caring and affordability to us new Accidental Entrepreneurs. Corporate leaders ranging from Lee Iacocca to Jack Welch had eliminated forever layers and layers of middle management.
Jane Genova: Speechwriter - Ghostwriter
AUGUST 15, 2012
To develop new business or cross-sell public relations hustlers will have to frame what they do in terms of crisis prevention and management regarding cybersecurity. A sign of the digital times, corporate lawyers and directors indicate their concern about cybersecurity outweighs their former angst about reputation. More specifically, their priority is protection of data and their networks from hackers.
Jane Genova: Speechwriter - Ghostwriter
MAY 7, 2019
Cross selling can be a piece of cake. law firms had been warned the accounting firms are coming onto their turf. The latter have the business development edge of in-place trusted relationships with corporations. Among the accounting firms expanding in that grab for legal work is Deloitte. In Law.com , Dan Packel reports: "Nearly a year after announcing a first-of-its-kind alliance with U.S.
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